FO Pulse — July 7, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 885 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,218 posts, 14,863,400 interactions). The chart closes nightly; this is the July 7, 2026 close. Biggest moves: Mario Klingemann up 22 to #47, Who Decides War up 20 to #50, Marine Serre up 20 to #51.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Bleacher Report | sports | 6,432,675 | 42.7% | 62 | — |
| 2 | ESPN | sports | 4,874,106 | 32.3% | 60 | — |
| 3 | Billboard | culture | 792,686 | 5.3% | 61 | ▲ 1 |
| 4 | Hypebeast | culture | 619,255 | 4.1% | 42 | ▲ 1 |
| 5 | Travis Scott | music | 612,794 | 4.1% | 1 | ▼ 2 |
| 6 | Spotify | tech | 501,126 | 3.3% | 15 | ▲ 1 |
| 7 | Kevin Durant | sports | 329,820 | 2.2% | 1 | ▲ 1 |
| 8 | Cactus Jack | music | 260,527 | 1.7% | 1 | ▲ 1 |
| 9 | LeBron James | sports | 130,122 | 0.9% | 1 | ▲ 1 |
| 10 | Stephen Curry | sports | 97,173 | 0.6% | 2 | ▲ 1 |
| 11 | i-D | culture | 95,407 | 0.6% | 30 | ▲ 3 |
| 12 | Claude by Anthropic | tech | 88,519 | 0.6% | 6 | — |
| 13 | Pitchfork | music | 69,714 | 0.5% | 34 | ▲ 2 |
| 14 | NEON | culture | 66,877 | 0.4% | 3 | ▼ 1 |
| 15 | Fenty Beauty | music | 21,460 | 0.1% | 6 | ▲ 3 |
| 16 | Paper Magazine | culture | 20,462 | 0.1% | 4 | ▲ 1 |
| 17 | Willy Chavarria | fashion | 6,857 | 0% | 1 | ▲ 3 |
| 18 | Serato | music | 6,397 | 0% | 1 | ▲ 7 |
| 19 | Austin City Limits | music | 6,162 | 0% | 4 | ▲ 5 |
| 20 | Monstercat | music | 6,086 | 0% | 2 | ▲ 7 |
| 21 | Interscope Records | music | 3,890 | 0% | 6 | ▲ 11 |
| 22 | Dyckman Basketball | sports | 3,889 | 0% | 1 | ▲ 4 |
| 23 | Hello Apple | tech | 2,554 | 0% | 1 | — |
| 24 | Ronnie Fieg | fashion | 2,481 | 0% | 1 | ▲ 12 |
| 25 | Roland | music | 2,055 | 0% | 1 | ▲ 13 |
Category Leaders
- art: Rafael Lozano-Hemmer
- tech: Spotify
- music: Travis Scott
- design: Studio Dumbar/DEPT
- sports: Bleacher Report
- culture: Billboard
- fashion: Willy Chavarria
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 43 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 43 | 349,122 | steady |
| 2 | Jordan | 21 | 665,726 | steady |
| 3 | Travis Kelce | 20 | 2,082,274 | steady |
| 4 | Nike | 20 | 372,682 | steady |
| 5 | Cristiano Ronaldo | 19 | 5,304,447 | rising |
| 6 | Dior | 17 | 405,278 | steady |
| 7 | Drake | 15 | 844,513 | steady |
| 8 | Netflix | 15 | 773,545 | steady |
| 9 | adidas | 15 | 98,354 | steady |
| 10 | USMNT | 13 | 1,011,552 | rising |
| 11 | Lionel Messi | 11 | 2,353,943 | steady |
| 12 | Nothing | 11 | 538,643 | steady |
| 13 | Apple | 11 | 116,574 | steady |
| 14 | Future | 11 | 48,403 | steady |
| 15 | Spotify | 10 | 1,618,847 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 13 accounts, cross-type
- Dior — 5 accounts, cross-type
- Cristiano Ronaldo — 5 accounts, cross-type
- WNBA — 5 accounts, cross-type
- Nike — 4 accounts, cross-type
- Billboard — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,050,795 combined engagement
- 433 → Lionel Messi · 1,826,584 combined engagement
- Formula 1 → Lewis Hamilton · 1,815,901 combined engagement
- 433 → Kylian Mbappé · 1,786,472 combined engagement
- FC Barcelona → Spotify · 1,599,809 combined engagement
- Vogue → Travis Kelce · 997,491 combined engagement
- 433 → Snapchat · 760,443 combined engagement
- NBA → ESPN · 756,031 combined engagement
- 433 → Jude Bellingham · 730,307 combined engagement
- 433 → Real Madrid · 730,307 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 261 | +175% |
| paris | 151 | +80% |
| london | 138 | +273% |
| la | 58 | +71% |
| tokyo | 38 | +171% |
| toronto | 29 | +480% |
| miami | 28 | +180% |
| berlin | 27 | +200% |
| chicago | 26 | +420% |
| atlanta | 23 | +360% |
Hottest home scenes by 7-day engagement: la (134,033) · nyc (33,974) · london (1,789) · chicago (1,736) · tokyo (493) · paris (22).
Frequently asked
- Who is leading culture on the FO Pulse for July 7, 2026?
- Bleacher Report holds #1 on the FO Pulse for July 7, 2026 with 42.7% share of culture's attention, ranked by 6,432,675 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Bleacher Report, 2. ESPN, 3. Billboard, 4. Hypebeast, 5. Travis Scott, ranked by 7-day Instagram engagement across 885 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Travis Kelce, Nike, Cristiano Ronaldo. YouTube led, referenced by 43 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 261 mentions, up 175%. Top cities: nyc (261), paris (151), london (138), la (58).
- Which names are converging in culture right now?
- YouTube (13 accounts), Dior (5 accounts), Cristiano Ronaldo (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, read, show, summer, collection, music, while, home, game, people, design, history, photo, album, york
Coverage of everything on this chart: Finally Offline articles.