FO Pulse — July 6, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 884 brands and institutions ranked by total Instagram engagement over the trailing 7 days (5,434 posts, 13,684,477 interactions). The chart closes nightly; this is the July 6, 2026 close. Biggest moves: Gladstone Gallery up 194 to #72, MAD Architects up 190 to #73, fuseproject up 187 to #67.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Bleacher Report | sports | 5,604,156 | 40.4% | 49 | ▲ 13 |
| 2 | ESPN | sports | 4,316,610 | 31.1% | 50 | ▲ 11 |
| 3 | Travis Scott | music | 757,514 | 5.5% | 1 | ▼ 1 |
| 4 | Billboard | culture | 623,752 | 4.5% | 46 | ▲ 29 |
| 5 | Hypebeast | culture | 435,580 | 3.1% | 28 | ▲ 39 |
| 6 | Don Toliver | music | 389,982 | 2.8% | 1 | ▲ 9 |
| 7 | Spotify | tech | 383,755 | 2.8% | 17 | ▲ 47 |
| 8 | Kevin Durant | sports | 329,820 | 2.4% | 1 | ▲ 1 |
| 9 | Cactus Jack | music | 260,527 | 1.9% | 1 | ▲ 16 |
| 10 | LeBron James | sports | 130,122 | 0.9% | 1 | ▲ 2 |
| 11 | Stephen Curry | sports | 97,173 | 0.7% | 2 | ▲ 6 |
| 12 | Claude by Anthropic | tech | 85,359 | 0.6% | 4 | ▲ 28 |
| 13 | NEON | culture | 66,614 | 0.5% | 4 | ▲ 36 |
| 14 | i-D | culture | 63,745 | 0.5% | 19 | ▲ 57 |
| 15 | Pitchfork | music | 61,811 | 0.4% | 26 | ▲ 51 |
| 16 | Call Her Daddy | culture | 59,215 | 0.4% | 5 | ▲ 27 |
| 17 | Paper Magazine | culture | 30,084 | 0.2% | 6 | ▲ 62 |
| 18 | Fenty Beauty | music | 21,460 | 0.2% | 6 | ▲ 34 |
| 19 | Twitch | tech | 17,940 | 0.1% | 3 | ▲ 58 |
| 20 | Willy Chavarria | fashion | 17,799 | 0.1% | 2 | ▲ 67 |
| 21 | Dazed Fashion | culture | 10,736 | 0.1% | 4 | ▲ 38 |
| 22 | Refik Anadol | art | 9,488 | 0.1% | 1 | ▲ 34 |
| 23 | Hello Apple | tech | 8,732 | 0.1% | 2 | ▲ 27 |
| 24 | Austin City Limits | music | 6,947 | 0.1% | 5 | ▲ 67 |
| 25 | Serato | music | 6,397 | 0% | 1 | ▲ 92 |
Category Leaders
- art: Refik Anadol
- tech: Spotify
- music: Travis Scott
- design: Studio Dumbar/DEPT
- sports: Bleacher Report
- culture: Billboard
- fashion: Willy Chavarria
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 43 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 43 | 322,288 | cooling |
| 2 | Nike | 21 | 467,008 | steady |
| 3 | Travis Kelce | 20 | 2,078,006 | steady |
| 4 | Jordan | 19 | 666,780 | steady |
| 5 | Netflix | 16 | 779,631 | steady |
| 6 | adidas | 16 | 103,012 | steady |
| 7 | Cristiano Ronaldo | 15 | 3,503,113 | rising |
| 8 | Drake | 15 | 837,814 | steady |
| 9 | Dior | 14 | 396,816 | rising |
| 10 | Supreme | 13 | 98,370 | steady |
| 11 | Supreme | 12 | 54,423 | steady |
| 12 | Spotify | 10 | 1,610,321 | steady |
| 13 | Nothing | 10 | 586,498 | rising |
| 14 | Future | 10 | 40,349 | rising |
| 15 | Lionel Messi | 9 | 2,337,210 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Dior — 11 accounts, cross-type
- Nike — 6 accounts, cross-type
- Cristiano Ronaldo — 6 accounts, cross-type
- Travis Kelce — 5 accounts, cross-type
- Drake — 3 accounts, cross-type
- Red Bull — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,320,488 combined engagement
- 433 → Lionel Messi · 1,826,584 combined engagement
- Formula 1 → Lewis Hamilton · 1,815,901 combined engagement
- FC Barcelona → Spotify · 1,599,809 combined engagement
- 433 → Kylian Mbappé · 1,056,165 combined engagement
- Vogue → Travis Kelce · 997,491 combined engagement
- 433 → Snapchat · 760,443 combined engagement
- NBA → ESPN · 756,031 combined engagement
- HIDDEN NY → Netflix · 687,796 combined engagement
- Billboard → Travis Kelce · 491,729 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 243 | +220% |
| london | 123 | +297% |
| paris | 121 | +53% |
| la | 66 | +187% |
| tokyo | 31 | +138% |
| berlin | 28 | +460% |
| toronto | 24 | +1100% |
| miami | 23 | +229% |
| chicago | 18 | +350% |
| milan | 18 | +157% |
Hottest home scenes by 7-day engagement: la (143,494) · nyc (58,007) · london (15,685) · chicago (2,171) · tokyo (493) · atlanta (87).
Frequently asked
- Who is leading culture on the FO Pulse for July 6, 2026?
- Bleacher Report holds #1 on the FO Pulse for July 6, 2026 with 40.4% share of culture's attention, ranked by 5,604,156 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Bleacher Report, 2. ESPN, 3. Travis Scott, 4. Billboard, 5. Hypebeast, ranked by 7-day Instagram engagement across 884 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Travis Kelce, Jordan, Netflix. YouTube led, referenced by 43 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 243 mentions, up 220%. Top cities: nyc (243), london (123), paris (121), la (66).
- Which names are converging in culture right now?
- Dior (11 accounts), Nike (6 accounts), Cristiano Ronaldo (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, read, summer, collection, show, music, design, while, people, game, home, across, artist, photo, york
Coverage of everything on this chart: Finally Offline articles.