FO Pulse — July 5, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 945 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,130 posts, 166,934,561 interactions). The chart closes nightly; this is the July 5, 2026 close. Biggest moves: Seb Lester up 22 to #246, Eastside Golf up 17 to #168, Most Modest up 17 to #256.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Vinícius Júnior | sports | 24,743,195 | 14.7% | 8 | — |
| 2 | Travis Scott | music | 17,597,893 | 10.4% | 8 | — |
| 3 | Central Cee | music | 16,676,640 | 9.9% | 8 | — |
| 4 | Tyler, the Creator | music | 15,450,790 | 9.1% | 8 | — |
| 5 | Playboi Carti | music | 9,121,959 | 5.4% | 3 | ▲ 1 |
| 6 | Shohei Ohtani | sports | 7,505,861 | 4.4% | 8 | ▲ 1 |
| 7 | Travis Kelce | sports | 6,992,576 | 4.1% | 8 | ▲ 1 |
| 8 | Virgil Abloh | fashion | 6,704,427 | 4% | 8 | ▲ 1 |
| 9 | Kevin Durant | sports | 5,826,123 | 3.5% | 8 | ▲ 1 |
| 10 | Shai Gilgeous-Alexander | sports | 5,663,465 | 3.4% | 8 | ▲ 1 |
| 11 | Ja Morant | sports | 4,249,932 | 2.5% | 8 | ▲ 2 |
| 12 | LeBron James | sports | 4,159,932 | 2.5% | 8 | ▲ 2 |
| 13 | ESPN | sports | 3,372,401 | 2% | 38 | ▲ 14 |
| 14 | Bleacher Report | sports | 3,343,121 | 2% | 34 | ▲ 6 |
| 15 | Don Toliver | music | 3,229,107 | 1.9% | 8 | — |
| 16 | Charli XCX | music | 2,476,961 | 1.5% | 8 | ▲ 1 |
| 17 | Stephen Curry | sports | 2,470,617 | 1.5% | 8 | ▲ 1 |
| 18 | Luka Doncic | sports | 2,203,120 | 1.3% | 8 | ▲ 1 |
| 19 | Kyrie Irving | sports | 2,131,990 | 1.3% | 4 | ▲ 2 |
| 20 | Metro Boomin | music | 1,963,964 | 1.2% | 8 | ▲ 2 |
| 21 | Lamar Jackson | sports | 1,897,421 | 1.1% | 8 | ▲ 2 |
| 22 | OsamaSon | music | 1,701,070 | 1% | 8 | ▲ 2 |
| 23 | Shaquille O'Neal | sports | 1,684,052 | 1% | 8 | ▲ 2 |
| 24 | Joe Burrow | sports | 1,648,805 | 1% | 9 | ▲ 4 |
| 25 | Cactus Jack | music | 1,541,796 | 0.9% | 8 | ▲ 4 |
Category Leaders
- art: Refik Anadol
- tech: Sundar Pichai
- music: Travis Scott
- design: Jessica Walsh
- sports: Vinícius Júnior
- culture: Billboard
- fashion: Virgil Abloh
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 42 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 42 | 960,187 | steady |
| 2 | Travis Kelce | 20 | 2,027,272 | rising |
| 3 | Nike | 20 | 455,397 | steady |
| 4 | Netflix | 16 | 834,861 | steady |
| 5 | Jordan | 16 | 590,071 | steady |
| 6 | adidas | 16 | 87,121 | steady |
| 7 | Drake | 14 | 796,984 | steady |
| 8 | Cristiano Ronaldo | 13 | 1,858,656 | steady |
| 9 | Supreme | 11 | 95,985 | rising |
| 10 | Supreme | 10 | 52,038 | rising |
| 11 | Nothing | 9 | 265,460 | steady |
| 12 | Dior | 9 | 218,121 | steady |
| 13 | Apple | 9 | 106,960 | steady |
| 14 | New Balance | 9 | 12,826 | rising |
| 15 | Lionel Messi | 8 | 2,279,356 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Premier League — 3 accounts, cross-type
- Travis Kelce — 2 accounts, cross-type
- Cristiano Ronaldo — 4 accounts
- Jordan — 3 accounts
- YouTube — 3 accounts
- adidas — 2 accounts
Strongest connections detected in captions:
- 433 → Lionel Messi · 1,826,584 combined engagement
- Formula 1 → Lewis Hamilton · 1,708,722 combined engagement
- FC Barcelona → Spotify · 1,599,809 combined engagement
- 433 → Cristiano Ronaldo · 1,150,759 combined engagement
- 433 → Kylian Mbappé · 1,056,165 combined engagement
- Vogue → Travis Kelce · 997,491 combined engagement
- HIDDEN NY → Netflix · 687,796 combined engagement
- NBA → ESPN · 653,863 combined engagement
- 433 → Jordan · 467,148 combined engagement
- Billboard → Travis Kelce · 453,216 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 229 | +295% |
| london | 99 | +296% |
| paris | 91 | +36% |
| la | 68 | +240% |
| tokyo | 31 | +182% |
| berlin | 25 | +257% |
| miami | 21 | +425% |
| toronto | 20 | +900% |
| chicago | 18 | +500% |
| seoul | 17 | +467% |
Hottest home scenes by 7-day engagement: london (21,354,588) · la (20,573,367) · atlanta (11,802,247) · chicago (6,711,568) · nyc (433,604) · tokyo (225,652).
Frequently asked
- Who is leading culture on the FO Pulse for July 5, 2026?
- Vinícius Júnior holds #1 on the FO Pulse for July 5, 2026 with 14.7% share of culture's attention, ranked by 24,743,195 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Vinícius Júnior, 2. Travis Scott, 3. Central Cee, 4. Tyler, the Creator, 5. Playboi Carti, ranked by 7-day Instagram engagement across 945 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Travis Kelce, Nike, Netflix, Jordan. YouTube led, referenced by 42 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 229 mentions, up 295%. Top cities: nyc (229), london (99), paris (91), la (68).
- Which names are converging in culture right now?
- Premier League (3 accounts), Travis Kelce (2 accounts), Cristiano Ronaldo (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
world, their, full, time, years, collection, work, design, summer, july, read, made, music, artist, life
Coverage of everything on this chart: Finally Offline articles.