FO Pulse — July 4, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 945 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,424 posts, 190,849,525 interactions). The chart closes nightly; this is the July 4, 2026 close. Biggest moves: fxhash up 37 to #249, DAZN up 37 to #250, Cloud9 up 37 to #251.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Vinícius Júnior | sports | 24,743,195 | 12.8% | 8 | — |
| 2 | Travis Scott | music | 17,597,893 | 9.1% | 8 | — |
| 3 | Central Cee | music | 16,676,640 | 8.6% | 8 | — |
| 4 | Tyler, the Creator | music | 15,450,790 | 8% | 8 | — |
| 5 | The Weeknd | music | 14,984,793 | 7.8% | 8 | — |
| 6 | Playboi Carti | music | 9,121,959 | 4.7% | 3 | — |
| 7 | Shohei Ohtani | sports | 7,505,861 | 3.9% | 8 | — |
| 8 | Travis Kelce | sports | 6,992,576 | 3.6% | 8 | — |
| 9 | Virgil Abloh | fashion | 6,704,427 | 3.5% | 8 | — |
| 10 | Kevin Durant | sports | 5,826,123 | 3% | 8 | — |
| 11 | Shai Gilgeous-Alexander | sports | 5,663,465 | 2.9% | 8 | — |
| 12 | Max Verstappen | sports | 4,580,892 | 2.4% | 8 | — |
| 13 | Ja Morant | sports | 4,249,932 | 2.2% | 8 | — |
| 14 | LeBron James | sports | 4,159,932 | 2.2% | 8 | — |
| 15 | Don Toliver | music | 3,229,107 | 1.7% | 8 | — |
| 16 | Giannis Antetokounmpo | sports | 3,150,252 | 1.6% | 8 | — |
| 17 | Charli XCX | music | 2,476,961 | 1.3% | 8 | ▲ 1 |
| 18 | Stephen Curry | sports | 2,470,617 | 1.3% | 8 | ▲ 1 |
| 19 | Luka Doncic | sports | 2,203,120 | 1.1% | 8 | ▲ 1 |
| 20 | Bleacher Report | sports | 2,169,276 | 1.1% | 23 | ▲ 11 |
| 21 | Kyrie Irving | sports | 2,131,990 | 1.1% | 4 | — |
| 22 | Metro Boomin | music | 1,963,964 | 1% | 8 | — |
| 23 | Lamar Jackson | sports | 1,897,421 | 1% | 8 | ▲ 1 |
| 24 | OsamaSon | music | 1,701,070 | 0.9% | 8 | ▲ 1 |
| 25 | Shaquille O'Neal | sports | 1,684,052 | 0.9% | 8 | ▲ 1 |
Category Leaders
- art: Refik Anadol
- tech: Sundar Pichai
- music: Travis Scott
- design: Jessica Walsh
- sports: Vinícius Júnior
- culture: Billboard
- fashion: Virgil Abloh
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 42 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 42 | 953,881 | steady |
| 2 | Nike | 20 | 452,647 | steady |
| 3 | Travis Kelce | 19 | 1,497,280 | rising |
| 4 | adidas | 16 | 84,160 | cooling |
| 5 | Netflix | 14 | 810,303 | steady |
| 6 | Drake | 13 | 768,360 | rising |
| 7 | Jordan | 13 | 577,877 | steady |
| 8 | Cristiano Ronaldo | 10 | 1,673,010 | rising |
| 9 | Supreme | 10 | 57,528 | steady |
| 10 | Nothing | 9 | 265,460 | steady |
| 11 | Dior | 9 | 218,121 | new |
| 12 | Supreme | 9 | 13,581 | rising |
| 13 | Lionel Messi | 8 | 1,968,615 | rising |
| 14 | Spotify | 8 | 1,610,221 | rising |
| 15 | Apple | 8 | 106,878 | rising |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Travis Kelce — 5 accounts, cross-type
- Drake — 4 accounts, cross-type
- Kendrick Lamar — 3 accounts, cross-type
- ESPN — 2 accounts, cross-type
- YouTube — 5 accounts
- Lionel Messi — 3 accounts
Strongest connections detected in captions:
- FC Barcelona → Spotify · 1,599,809 combined engagement
- 433 → Lionel Messi · 1,526,104 combined engagement
- 433 → Cristiano Ronaldo · 1,150,759 combined engagement
- Formula 1 → Lewis Hamilton · 798,883 combined engagement
- HIDDEN NY → Netflix · 667,007 combined engagement
- Vogue → Travis Kelce · 661,403 combined engagement
- NBA → ESPN · 606,645 combined engagement
- 433 → Kylian Mbappé · 538,084 combined engagement
- 433 → Jordan · 467,148 combined engagement
- 433 → Drake · 451,334 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 211 | +284% |
| london | 95 | +400% |
| paris | 88 | +42% |
| la | 68 | +258% |
| tokyo | 30 | +233% |
| miami | 22 | +633% |
| toronto | 21 | +2000% |
| berlin | 21 | +133% |
| chicago | 16 | +700% |
| seoul | 15 | +275% |
Hottest home scenes by 7-day engagement: la (22,259,200) · london (21,354,588) · toronto (14,984,793) · atlanta (12,951,201) · chicago (6,711,568) · nyc (433,604).
Frequently asked
- Who is leading culture on the FO Pulse for July 4, 2026?
- Vinícius Júnior holds #1 on the FO Pulse for July 4, 2026 with 12.8% share of culture's attention, ranked by 24,743,195 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Vinícius Júnior, 2. Travis Scott, 3. Central Cee, 4. Tyler, the Creator, 5. The Weeknd, ranked by 7-day Instagram engagement across 945 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Travis Kelce, adidas, Netflix. YouTube led, referenced by 42 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 211 mentions, up 284%. Top cities: nyc (211), london (95), paris (88), la (68).
- Which names are converging in culture right now?
- Travis Kelce (5 accounts), Drake (4 accounts), Kendrick Lamar (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
their, world, full, time, years, collection, design, work, summer, july, read, made, music, artist, people
Coverage of everything on this chart: Finally Offline articles.