FO Pulse — July 3, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 945 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,600 posts, 197,716,002 interactions). The chart closes nightly; this is the July 3, 2026 close. Biggest moves: Hypebeast up 40 to #60, AIGA down 19 to #323, Art of Type down 18 to #283.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Vinícius Júnior | sports | 24,743,195 | 12.4% | 8 | — |
| 2 | Travis Scott | music | 17,597,893 | 8.8% | 8 | — |
| 3 | Central Cee | music | 16,676,640 | 8.3% | 8 | — |
| 4 | Tyler, the Creator | music | 15,450,790 | 7.7% | 8 | NEW |
| 5 | The Weeknd | music | 14,984,793 | 7.5% | 8 | ▼ 1 |
| 6 | Playboi Carti | music | 9,121,959 | 4.6% | 3 | ▼ 1 |
| 7 | Shohei Ohtani | sports | 7,505,861 | 3.8% | 8 | NEW |
| 8 | Travis Kelce | sports | 6,992,576 | 3.5% | 8 | NEW |
| 9 | Virgil Abloh | fashion | 6,704,427 | 3.4% | 8 | ▼ 3 |
| 10 | Kevin Durant | sports | 5,826,123 | 2.9% | 8 | NEW |
| 11 | Shai Gilgeous-Alexander | sports | 5,663,465 | 2.8% | 8 | NEW |
| 12 | Max Verstappen | sports | 4,580,892 | 2.3% | 8 | ▼ 4 |
| 13 | Ja Morant | sports | 4,249,932 | 2.1% | 8 | NEW |
| 14 | LeBron James | sports | 4,159,932 | 2.1% | 8 | ▼ 5 |
| 15 | Don Toliver | music | 3,229,107 | 1.6% | 8 | ▼ 5 |
| 16 | Giannis Antetokounmpo | sports | 3,150,252 | 1.6% | 8 | NEW |
| 17 | Mark Zuckerberg | tech | 2,704,086 | 1.4% | 8 | ▼ 5 |
| 18 | Charli XCX | music | 2,476,961 | 1.2% | 8 | ▼ 5 |
| 19 | Stephen Curry | sports | 2,470,617 | 1.2% | 8 | NEW |
| 20 | Luka Doncic | sports | 2,203,120 | 1.1% | 8 | NEW |
| 21 | Kyrie Irving | sports | 2,131,990 | 1.1% | 4 | NEW |
| 22 | Metro Boomin | music | 1,963,964 | 1% | 8 | ▼ 7 |
| 23 | Patrick Mahomes | sports | 1,962,712 | 1% | 8 | NEW |
| 24 | Lamar Jackson | sports | 1,897,421 | 0.9% | 8 | NEW |
| 25 | OsamaSon | music | 1,701,070 | 0.9% | 8 | NEW |
Category Leaders
- art: Refik Anadol
- tech: Mark Zuckerberg
- music: Travis Scott
- design: Jessica Walsh
- sports: Vinícius Júnior
- culture: HBO
- fashion: Virgil Abloh
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 39 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 39 | 929,533 | rising |
| 2 | Nike | 22 | 475,279 | rising |
| 3 | adidas | 17 | 134,837 | rising |
| 4 | Netflix | 13 | 808,934 | steady |
| 5 | Jordan | 12 | 577,817 | new |
| 6 | Travis Kelce | 11 | 120,615 | rising |
| 7 | Cristiano Ronaldo | 9 | 682,369 | new |
| 8 | Supreme | 9 | 54,598 | steady |
| 9 | Nothing | 8 | 226,281 | steady |
| 10 | Supreme | 8 | 10,651 | new |
| 11 | New Balance | 8 | 9,865 | rising |
| 12 | Drake | 7 | 65,236 | new |
| 13 | Sony | 7 | 24,994 | steady |
| 14 | Future | 7 | 12,958 | new |
| 15 | Lionel Messi | 6 | 1,119,340 | new |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 11 accounts, cross-type
- Nike — 6 accounts, cross-type
- Drake — 5 accounts, cross-type
- Ken Carson — 3 accounts, cross-type
- Shai Gilgeous-Alexander — 2 accounts, cross-type
- Jordan — 6 accounts
Strongest connections detected in captions:
- FC Barcelona → Spotify · 1,071,790 combined engagement
- 433 → Lionel Messi · 1,003,597 combined engagement
- Formula 1 → Lewis Hamilton · 798,883 combined engagement
- HIDDEN NY → Netflix · 667,007 combined engagement
- 433 → Jordan · 467,148 combined engagement
- Real Madrid → FC Barcelona · 372,942 combined engagement
- Dior → YouTube · 357,733 combined engagement
- NPR Music → YouTube · 288,320 combined engagement
- Cactus Jack → Nike · 260,527 combined engagement
- Cactus Jack → Kylian Mbappé · 260,527 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 197 | +369% |
| paris | 86 | +59% |
| london | 83 | +419% |
| la | 67 | +319% |
| tokyo | 27 | +200% |
| miami | 20 | +900% |
| berlin | 19 | +138% |
| toronto | 15 | +1400% |
| chicago | 14 | +1300% |
| seoul | 12 | +200% |
Hottest home scenes by 7-day engagement: la (22,474,260) · london (21,354,588) · toronto (14,984,793) · atlanta (12,951,201) · chicago (6,711,568) · nyc (1,707,542).
Frequently asked
- Who is leading culture on the FO Pulse for July 3, 2026?
- Vinícius Júnior holds #1 on the FO Pulse for July 3, 2026 with 12.4% share of culture's attention, ranked by 24,743,195 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Vinícius Júnior, 2. Travis Scott, 3. Central Cee, 4. Tyler, the Creator, 5. The Weeknd, ranked by 7-day Instagram engagement across 945 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, adidas, Netflix, Jordan. YouTube led, referenced by 39 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 197 mentions, up 369%. Top cities: nyc (197), paris (86), london (83), la (67).
- Which names are converging in culture right now?
- YouTube (11 accounts), Nike (6 accounts), Drake (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
their, world, full, collection, time, design, years, work, summer, read, made, july, music, artist, creative
Coverage of everything on this chart: Finally Offline articles.