FO Pulse — July 2, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 957 brands and institutions ranked by total Instagram engagement over the trailing 7 days (3,078 posts, 140,179,648 interactions). The chart closes nightly; this is the July 2, 2026 close. Biggest moves: Isabel Marant down 243 to #323, Arc'teryx down 243 to #324, Visvim down 243 to #325.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Vinícius Júnior | sports | 24,743,195 | 17.5% | 8 | NEW |
| 2 | Travis Scott | music | 17,597,893 | 12.4% | 8 | NEW |
| 3 | Central Cee | music | 16,676,640 | 11.8% | 8 | NEW |
| 4 | The Weeknd | music | 14,984,793 | 10.6% | 8 | NEW |
| 5 | Playboi Carti | music | 9,121,959 | 6.4% | 3 | NEW |
| 6 | Virgil Abloh | fashion | 6,704,427 | 4.7% | 8 | NEW |
| 7 | Real Madrid | sports | 5,042,466 | 3.6% | 14 | ▼ 6 |
| 8 | Max Verstappen | sports | 4,580,892 | 3.2% | 8 | NEW |
| 9 | LeBron James | sports | 4,159,932 | 2.9% | 8 | NEW |
| 10 | Don Toliver | music | 3,229,107 | 2.3% | 8 | NEW |
| 11 | Formula 1 | sports | 3,056,720 | 2.2% | 17 | ▼ 9 |
| 12 | Mark Zuckerberg | tech | 2,704,086 | 1.9% | 8 | NEW |
| 13 | Charli XCX | music | 2,476,961 | 1.7% | 8 | NEW |
| 14 | Paris Saint-Germain | sports | 2,144,248 | 1.5% | 15 | ▼ 11 |
| 15 | Metro Boomin | music | 1,963,964 | 1.4% | 8 | NEW |
| 16 | Los Angeles Lakers | sports | 1,679,641 | 1.2% | 8 | NEW |
| 17 | Jude Bellingham | sports | 1,593,428 | 1.1% | 1 | NEW |
| 18 | Sundar Pichai | tech | 1,276,849 | 0.9% | 8 | NEW |
| 19 | HIDDEN NY | fashion | 1,252,485 | 0.9% | 8 | NEW |
| 20 | Kylian Mbappé | sports | 1,200,606 | 0.8% | 1 | NEW |
| 21 | Skepta | music | 1,064,328 | 0.8% | 8 | NEW |
| 22 | Lamborghini | design | 764,122 | 0.5% | 6 | ▼ 18 |
| 23 | Adidas | fashion | 675,308 | 0.5% | 13 | ▼ 14 |
| 24 | Ferrari | design | 659,431 | 0.5% | 9 | ▼ 19 |
| 25 | Louis Vuitton | fashion | 627,956 | 0.4% | 14 | ▼ 17 |
Category Leaders
- art: Sotheby's
- film: Letterboxd
- food: Bon Appétit
- tech: Mark Zuckerberg
- music: Travis Scott
- design: Lamborghini
- sports: Vinícius Júnior
- culture: HBO
- fashion: Virgil Abloh
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 9 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 9 | 731,894 | new |
| 2 | Nike | 8 | 149,815 | new |
| 3 | Netflix | 7 | 734,524 | new |
| 4 | Nothing | 6 | 223,856 | new |
| 5 | Travis Kelce | 6 | 42,779 | new |
| 6 | Mother | 6 | 743 | new |
| 7 | adidas | 5 | 82,725 | new |
| 8 | Apple | 4 | 20,940 | new |
| 9 | Sony | 3 | 24,881 | new |
| 10 | Brain Dead | 3 | 17,039 | new |
| 11 | New Balance | 3 | 6,552 | new |
| 12 | Anthropic | 2 | 100,602 | new |
| 13 | Collins | 2 | 52,204 | new |
| 14 | Supreme | 2 | 45,967 | new |
| 15 | adidas Originals | 2 | 31,992 | new |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Travis Kelce — 6 accounts, cross-type
- Netflix — 4 accounts, cross-type
- Nothing — 3 accounts, cross-type
- Nike — 3 accounts, cross-type
- Tate — 2 accounts, cross-type
- Mother — 3 accounts
Strongest connections detected in captions:
- HIDDEN NY → Netflix · 667,007 combined engagement
- Real Madrid → FC Barcelona · 372,942 combined engagement
- Dior → YouTube · 357,733 combined engagement
- NPR Music → YouTube · 288,320 combined engagement
- HIDDEN NY → Anthropic · 100,026 combined engagement
- Nike Football → Nike · 99,367 combined engagement
- NBA → ESPN · 91,828 combined engagement
- Louis Vuitton → Victor Wembanyama · 80,533 combined engagement
- Nike Football → Nothing · 80,357 combined engagement
- Louis Vuitton → Skepta · 77,084 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 105 | +357% |
| paris | 39 | +290% |
| la | 35 | +600% |
| london | 25 | +733% |
| tokyo | 15 | +275% |
| chicago | 9 | +100% |
| berlin | 8 | +100% |
| atlanta | 8 | +100% |
| seoul | 7 | +133% |
| hongkong | 7 | +600% |
Hottest home scenes by 7-day engagement: london (20,332,090) · toronto (15,249,294) · atlanta (11,289,825) · chicago (6,711,568) · la (6,070,891) · nyc (1,534,323).
Frequently asked
- Who is leading culture on the FO Pulse for July 2, 2026?
- Vinícius Júnior holds #1 on the FO Pulse for July 2, 2026 with 17.5% share of culture's attention, ranked by 24,743,195 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Vinícius Júnior, 2. Travis Scott, 3. Central Cee, 4. The Weeknd, 5. Playboi Carti, ranked by 7-day Instagram engagement across 957 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Netflix, Nothing, Travis Kelce. YouTube led, referenced by 9 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 105 mentions, up 357%. Top cities: nyc (105), paris (39), la (35), london (25).
- Which names are converging in culture right now?
- Travis Kelce (6 accounts), Netflix (4 accounts), Nothing (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.