FO Pulse — July 1, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 162 brands and institutions ranked by total Instagram engagement over the trailing 7 days (553 posts, 16,527,455 interactions). The chart closes nightly; this is the July 1, 2026 close.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Real Madrid | sports | 4,573,796 | — | 12 | NEW |
| 2 | Formula 1 | sports | 2,812,468 | — | 12 | NEW |
| 3 | Paris Saint-Germain | sports | 1,871,677 | — | 9 | NEW |
| 4 | Lamborghini | design | 764,122 | — | 6 | NEW |
| 5 | Ferrari | design | 659,431 | — | 9 | NEW |
| 6 | Red Bull | sports | 615,113 | — | 9 | NEW |
| 7 | Porsche | design | 606,546 | — | 10 | NEW |
| 8 | Louis Vuitton | fashion | 600,232 | — | 12 | NEW |
| 9 | Adidas | fashion | 519,801 | — | 9 | NEW |
| 10 | Converse | fashion | 467,939 | — | 4 | NEW |
| 11 | Prada | fashion | 445,414 | — | 12 | NEW |
| 12 | ArchDigest | design | 368,500 | — | 12 | NEW |
| 13 | Letterboxd | film | 203,212 | — | 10 | NEW |
| 14 | Vans | fashion | 175,153 | — | 10 | NEW |
| 15 | NBA | sports | 167,805 | — | 8 | NEW |
| 16 | DJI | tech | 161,222 | — | 9 | NEW |
| 17 | Gucci | fashion | 146,912 | — | 1 | NEW |
| 18 | Criterion Collection | film | 144,875 | — | 12 | NEW |
| 19 | Celine | fashion | 140,265 | — | 12 | NEW |
| 20 | Saint Laurent | fashion | 116,440 | — | 12 | NEW |
| 21 | Kith | fashion | 69,647 | — | 4 | NEW |
| 22 | Sotheby's | art | 66,391 | — | 12 | NEW |
| 23 | Satisfy | fashion | 64,264 | — | 5 | NEW |
| 24 | Type7 | design | 51,008 | — | 17 | NEW |
| 25 | Bon Appétit | food | 49,219 | — | 11 | NEW |
Category Leaders
- art: Sotheby's
- film: Letterboxd
- food: Bon Appétit
- tech: DJI
- music: Sofar Sounds
- design: Lamborghini
- sports: Real Madrid
- culture: SSENSE
- fashion: Louis Vuitton
Frequently asked
- Who is leading culture on the FO Pulse for July 1, 2026?
- Real Madrid holds #1 on the FO Pulse for July 1, 2026, ranked by 4,573,796 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Real Madrid, 2. Formula 1, 3. Paris Saint-Germain, 4. Lamborghini, 5. Ferrari, ranked by 7-day Instagram engagement across 162 tracked accounts.
Trending Words
collection, show, june, paris, springsummer, summer, time, watch, full, exhibition, work, works, view, part, artists
Coverage of everything on this chart: Finally Offline articles.