FO Pulse — July 9, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 812 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,849 posts, 230,568,166 interactions). The chart closes nightly; this is the July 9, 2026 close. Biggest moves: Gladstone Gallery down 500 to #537, SIRE down 479 to #511, Base Design down 472 to #503.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 46,885,303 | 20.1% | 102 | NEW |
| 2 | Cristiano Ronaldo | sports | 18,336,162 | 7.8% | 2 | NEW |
| 3 | Real Madrid | sports | 13,970,913 | 6% | 31 | NEW |
| 4 | Lionel Messi | sports | 13,244,160 | 5.7% | 2 | NEW |
| 5 | Formula 1 | sports | 10,113,949 | 4.3% | 88 | NEW |
| 6 | Bleacher Report | sports | 8,014,206 | 3.4% | 80 | ▼ 5 |
| 7 | FC Barcelona | sports | 8,013,698 | 3.4% | 26 | NEW |
| 8 | SportsCenter | sports | 6,894,963 | 2.9% | 80 | NEW |
| 9 | Neymar Jr | sports | 5,964,710 | 2.6% | 2 | NEW |
| 10 | House of Highlights | sports | 5,085,497 | 2.2% | 68 | NEW |
| 11 | Kylian Mbappé | sports | 4,984,876 | 2.1% | 2 | NEW |
| 12 | UFC | sports | 4,463,163 | 1.9% | 64 | NEW |
| 13 | ESPN | sports | 4,451,646 | 1.9% | 61 | ▼ 11 |
| 14 | Scuderia Ferrari | sports | 4,138,469 | 1.8% | 75 | NEW |
| 15 | Jude Bellingham | sports | 4,041,259 | 1.7% | 1 | NEW |
| 16 | Paris Saint-Germain | sports | 3,932,572 | 1.7% | 35 | NEW |
| 17 | Vogue | culture | 3,928,128 | 1.7% | 52 | NEW |
| 18 | adidas Football | sports | 3,653,061 | 1.6% | 30 | NEW |
| 19 | Lewis Hamilton | sports | 3,084,621 | 1.3% | 6 | NEW |
| 20 | NFL | sports | 2,773,727 | 1.2% | 56 | NEW |
| 21 | Mercedes-AMG PETRONAS F1 | sports | 2,541,269 | 1.1% | 68 | NEW |
| 22 | OneFootball | sports | 2,447,258 | 1% | 107 | NEW |
| 23 | NBA | sports | 2,401,672 | 1% | 75 | NEW |
| 24 | Premier League | sports | 2,291,566 | 1% | 47 | NEW |
| 25 | Drake | music | 2,156,378 | 0.9% | 4 | NEW |
Category Leaders
- art: James Jean
- tech: Spotify
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 52 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 52 | 508,788 | steady |
| 2 | Travis Kelce | 20 | 2,038,838 | steady |
| 3 | Dior | 20 | 408,108 | steady |
| 4 | Cristiano Ronaldo | 19 | 5,192,982 | steady |
| 5 | Jordan | 19 | 1,013,558 | steady |
| 6 | Nike | 19 | 170,161 | cooling |
| 7 | Apple | 18 | 209,166 | steady |
| 8 | Netflix | 17 | 78,445 | steady |
| 9 | Drake | 16 | 850,671 | steady |
| 10 | Future | 16 | 65,477 | steady |
| 11 | adidas | 15 | 109,811 | steady |
| 12 | GOAT | 14 | 347,399 | steady |
| 13 | Lionel Messi | 13 | 3,382,015 | steady |
| 14 | USMNT | 13 | 1,122,045 | steady |
| 15 | TikTok | 12 | 34,061 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 8 accounts, cross-type
- Apple — 6 accounts, cross-type
- ESPN — 4 accounts, cross-type
- Future — 4 accounts, cross-type
- Sony — 3 accounts, cross-type
- Burna Boy — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,050,795 combined engagement
- 433 → Lionel Messi · 2,774,725 combined engagement
- Formula 1 → Lewis Hamilton · 1,815,901 combined engagement
- 433 → Kylian Mbappé · 1,786,472 combined engagement
- Vogue → Travis Kelce · 997,491 combined engagement
- 433 → Jordan · 819,722 combined engagement
- 433 → Snapchat · 760,443 combined engagement
- NBA → ESPN · 737,693 combined engagement
- 433 → Jude Bellingham · 730,307 combined engagement
- 433 → Real Madrid · 730,307 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 275 | +64% |
| paris | 200 | +127% |
| london | 151 | +132% |
| la | 46 | -21% |
| tokyo | 36 | +44% |
| miami | 29 | +93% |
| toronto | 29 | +222% |
| chicago | 27 | +145% |
| berlin | 27 | +80% |
| vegas | 22 | +100% |
Hottest home scenes by 7-day engagement: paris (4,480,035) · toronto (2,825,049) · london (2,749,750) · nyc (1,958,834) · miami (1,881,665) · atlanta (1,538,334).
Frequently asked
- Who is leading culture on the FO Pulse for July 9, 2026?
- 433 holds #1 on the FO Pulse for July 9, 2026 with 20.1% share of culture's attention, ranked by 46,885,303 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. Real Madrid, 4. Lionel Messi, 5. Formula 1, ranked by 7-day Instagram engagement across 812 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Travis Kelce, Dior, Cristiano Ronaldo, Jordan. YouTube led, referenced by 52 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 275 mentions, up 64%. Top cities: nyc (275), paris (200), london (151), la (46).
- Which names are converging in culture right now?
- YouTube (8 accounts), Apple (6 accounts), ESPN (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, read, show, collection, summer, music, while, couture, home, game, album, getty, team, history, design
Coverage of everything on this chart: Finally Offline articles.