JADAKISS FRONTS SIEGELMAN STABLE AT PENDRY NATIRAR

Jadakiss stands on the lawn of a Somerset County estate that a Moroccan king once owned, wearing the racing colors of a Long Island harness track that closed in 2000. That is the frame Siegelman Stable chose for its Fall Winter 2026 campaign, shot at Pendry Natirar and set to open Delivery 1 this Friday, September 25, at 1pm ET, exclusively at siegelmanstable.com. The Yonkers rapper is the biggest name the six year old streetwear label has put in front of a camera, and the estate it picked says as much about where the brand wants to sit as the clothes do. Six years ago Siegelman Stable was a set of hats printed from a family photo album. This week it is a hip hop veteran on the lawn of a former royal residence.

Roosevelt Raceway Closed in 2000. Its Colors Did Not.

Robbie Siegelman trained standardbred racehorses out of Roosevelt Raceway in Westbury until the track closed and was demolished in 2000. He then moved his operation to the Meadowlands and later to a stable south of Freehold. His son Max founded Siegelman Stable in 2020, printing his father's 1982 stable colors, dark red, navy and gold, on hats and sweatshirts as a pandemic tribute that grew into a Roslyn Heights label with a 13 piece Yankees collection and a roster of athletes wearing its gear before any deal was signed. "Most people think I ride horses every day," Max Siegelman told Dans Papers at the label's East Hampton pop up last summer. "I've probably ridden a horse 12 times in my life." The line gives away the brand's premise. It sells the look of a stable, not the sport, and the Fall Winter 2026 campaign pushes further from the barn than anything the label has shot before. Robbie Siegelman started training horses in the 1970s and chose the track over a chance to play soccer in college, a decision his son now sells on hats.

A Moroccan King Once Owned This Backdrop

Pendry Natirar sits on an estate first built in 1912 as a Tudor style mansion for oil heiress Catherine Macy Ladd and her husband Walter Graeme Ladd, who named the property Natirar, the Raritan River spelled backward, for the river that winds through it. Morocco's King Hassan II bought the estate in 1983 at the urging of his friend Malcolm Forbes, and it stayed in royal hands for years before developer Anthony Wojtowicz opened it as a Pendry hotel in 2024, with the farm to table restaurant Ninety Acres and a gated enclave of 24 homes called Abby Road. Siegelman Stable did not shoot its biggest campaign yet at a studio or a stoop. It shot at a New Jersey property that moved from industrial money to foreign royalty to a luxury hotel brand, a path not far from the one streetwear labels themselves have run since 2020. The property now runs a country club, a spa and the farm to table restaurant, so a rapper from Yonkers photographed on its lawn is one more owner in a line that never had much in common until now.

Six Releases Since June, Now on FWRD

Fall Winter 2026 Delivery 1 is Siegelman Stable's sixth release since June, after two Maxfli golf capsules that month, a Yankees collection in August, a Chicago exclusives capsule with no licensed team attached later that August, and a Yankees and Mets Subway Series capsule on September 13. This season also marks the label's first appearance on FWRD, the Revolve owned luxury retailer that stocks Siegelman Stable crop tees, hats and sweaters alongside the direct to consumer drops it has run from Roslyn Heights since 2020. A release pace like that usually belongs to a company running on outside investment, not a label its founder still ships out of a Long Island office.

Jadakiss Never Left Yonkers

Jadakiss, born Jason Phillips in Yonkers in 1975, built The Lox with Styles P and Sheek Louch after Mary J Blige passed their demo to Sean Combs, and he has spent three decades as one of hip hop's most technically respected lyricists without ever fully leaving the city that made him. His solo albums Kiss Tha Game Goodbye and Kiss of Death, and the protest single Why, kept his name current long after Bad Boy and Ruff Ryders stopped being the center of the rap conversation. His face on a Siegelman Stable campaign puts a Westchester voice on a Long Island racing brand, shot at a New Jersey estate neither place could have afforded to visit a century ago. Knicks guard Jalen Brunson wore Siegelman gear before any team deal was ever signed, the same pattern the label repeated with a Chicago exclusives capsule that carried no licensed team at all, and Jadakiss is the clearest sign yet that the label wants credibility outside its own zip code. Delivery 1 opens Friday at 1pm ET. Delivery 2 has no date yet, and on this label's pace, that will not last long.