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AIME LEON DORE GIVES ITS NORTH FACE PUFFER A REEL

AIME LEON DORE GIVES ITS NORTH FACE PUFFER A REEL
Published 82 minutes after the @aimeleondore signal was detected.
The North Face is #241 on the FO Pulse (2026-09-12 close), up 26 from the previous close.

Aime Leon Dore posted a reel dedicated to its FW26 North Face puffer, a leather-yoke piece from a season with four total collaborators.

Aime Leon Dore's caption for the clip is four words long: "FW26 / @aimeleondore @thenorthface." The jacket in the reel does the rest of the talking.

The New York label posted a short video giving its Fall Winter 2026 collaboration with The North Face its own moment, separate from the wider Delivery 1 rollout it belongs to. The piece is a puffer jacket finished with leather yoke detailing, a technical shape from The North Face reworked with the kind of material treatment Aime Leon Dore has built its outerwear identity on. Delivery 1 hit stores and the label's site on August 21, but the North Face piece is getting its own spotlight now, weeks into the season, rather than fading into the rest of the drop.

The North Face is one of four collaborators running through FW26, alongside continuing partnerships with Technics and GORE-TEX and a debut footwear collaboration with the Swedish label Last Resort AB. Aime Leon Dore has used outerwear as the connective tissue across most of those partnerships this season, whether it's the Technics Varsity Leather Jacket or the actual footwear debut it ran with Last Resort AB earlier this year, and the North Face puffer fits into that same pattern: a familiar outside partner filtered through the label's own material choices.

Giving one piece from a four-collaborator season its own video is a small signal about which pairing the brand wants to keep circulating past its release date. The North Face name alone tends to travel further than a leather yoke detail buried in a lookbook, and Aime Leon Dore knows it.

Topics: aim-leon-dore, the north face, fw26, aime-leon-dore, puffer-jacket, aimé leon dore, the-north-face

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