FO Pulse — October 27, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,099 posts, 328,316,689 interactions). The chart closes nightly; this is the October 27, 2026 close. Biggest moves: Ricardo Gonzalez up 228 to #339, Rick Owens down 220 to #358, AMIRI down 209 to #418.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 47,917,827 | 14.5% | 105 | — |
| 2 | FC Barcelona | sports | 36,833,671 | 11.1% | 50 | — |
| 3 | Real Madrid | sports | 22,043,615 | 6.7% | 77 | — |
| 4 | UEFA Champions League | sports | 14,142,753 | 4.3% | 95 | — |
| 5 | Kylian Mbappé | sports | 12,544,324 | 3.8% | 3 | ▲ 5 |
| 6 | Formula 1 | sports | 12,510,677 | 3.8% | 110 | ▼ 1 |
| 7 | Lionel Messi | sports | 12,214,482 | 3.7% | 3 | — |
| 8 | House of Highlights | sports | 10,423,749 | 3.1% | 96 | — |
| 9 | Bleacher Report | sports | 8,835,235 | 2.7% | 112 | — |
| 10 | Cristiano Ronaldo | sports | 8,506,825 | 2.6% | 2 | ▼ 4 |
| 11 | Neymar Jr | sports | 8,086,404 | 2.4% | 2 | — |
| 12 | SportsCenter | sports | 6,531,681 | 2% | 66 | — |
| 13 | UFC | sports | 5,410,706 | 1.6% | 79 | ▲ 2 |
| 14 | Paris Saint-Germain | sports | 5,158,876 | 1.6% | 59 | ▼ 1 |
| 15 | ESPN | sports | 5,066,251 | 1.5% | 64 | ▼ 1 |
| 16 | Arsenal | sports | 4,985,329 | 1.5% | 83 | ▲ 2 |
| 17 | OneFootball | sports | 4,921,051 | 1.5% | 101 | ▼ 1 |
| 18 | Scuderia Ferrari | sports | 4,522,337 | 1.4% | 93 | ▼ 1 |
| 19 | Vinícius Júnior | sports | 4,468,913 | 1.3% | 2 | ▲ 3 |
| 20 | NBA | sports | 4,452,698 | 1.3% | 158 | — |
| 21 | Drake | music | 4,093,780 | 1.2% | 2 | ▼ 2 |
| 22 | MLB | sports | 3,891,453 | 1.2% | 105 | ▼ 1 |
| 23 | NFL | sports | 3,095,589 | 0.9% | 119 | — |
| 24 | Juventus | sports | 2,652,879 | 0.8% | 72 | — |
| 25 | Marvel | culture | 2,637,168 | 0.8% | 6 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: YouTube
- music: Drake
- design: Lamborghini
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 59 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 59 | 695,417 | steady |
| 2 | Nike | 32 | 354,847 | steady |
| 3 | Jordan | 32 | 220,867 | steady |
| 4 | Apple | 31 | 530,268 | steady |
| 5 | TikTok | 21 | 82,388 | steady |
| 6 | Drake | 20 | 421,094 | steady |
| 7 | adidas | 17 | 215,708 | steady |
| 8 | Future | 16 | 34,508 | cooling |
| 9 | WNBA | 15 | 330,229 | rising |
| 10 | Nothing | 15 | 61,825 | steady |
| 11 | Art Basel | 15 | 20,418 | steady |
| 12 | Netflix | 14 | 143,338 | steady |
| 13 | @billboard | 13 | 163,228 | cooling |
| 14 | Spotify | 13 | 126,696 | steady |
| 15 | Marvel | 12 | 289,051 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 9 accounts, cross-type
- ESPN — 5 accounts, cross-type
- YouTube — 17 accounts, cross-type
- Jordan — 11 accounts, cross-type
- Future — 5 accounts, cross-type
- Noah — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 3,820,591 combined engagement
- 433 → Kylian Mbappé · 3,699,839 combined engagement
- 433 → Cristiano Ronaldo · 3,461,934 combined engagement
- 433 → Real Madrid · 3,226,299 combined engagement
- 433 → Arsenal · 1,449,477 combined engagement
- 433 → Jude Bellingham · 1,380,496 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- Formula 1 → Max Verstappen · 567,200 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- OneFootball → Real Madrid · 490,274 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 348 | -11% |
| paris | 160 | -18% |
| london | 145 | -47% |
| la | 91 | -34% |
| austin | 84 | +105% |
| miami | 54 | +13% |
| tokyo | 52 | +79% |
| milan | 31 | +3% |
| atlanta | 30 | -41% |
| chicago | 27 | -10% |
Hottest home scenes by 7-day engagement: paris (6,051,215) · london (5,949,706) · toronto (5,085,462) · nyc (3,572,741) · la (2,792,628) · milan (2,631,385).
Frequently asked
- Who is leading culture on the FO Pulse for October 27, 2026?
- 433 holds #1 on the FO Pulse for October 27, 2026 with 14.5% share of culture's attention, ranked by 47,917,827 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. UEFA Champions League, 5. Kylian Mbappé, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, TikTok. YouTube led, referenced by 59 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 348 mentions. Top cities: nyc (348), paris (160), london (145), la (91).
- Which names are converging in culture right now?
- Nike (9 accounts), ESPN (5 accounts), YouTube (17 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.