FO Pulse — October 26, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,220 posts, 331,087,460 interactions). The chart closes nightly; this is the October 26, 2026 close. Biggest moves: MrBeast down 242 to #312, danielleguizio down 239 to #526, Ray-Ban up 173 to #203.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 50,030,605 | 15% | 106 | — |
| 2 | FC Barcelona | sports | 41,639,627 | 12.5% | 58 | — |
| 3 | Real Madrid | sports | 21,714,184 | 6.5% | 86 | — |
| 4 | UEFA Champions League | sports | 13,292,861 | 4% | 106 | ▲ 2 |
| 5 | Formula 1 | sports | 13,003,979 | 3.9% | 110 | — |
| 6 | Cristiano Ronaldo | sports | 12,583,049 | 3.8% | 3 | ▼ 2 |
| 7 | Lionel Messi | sports | 11,499,606 | 3.4% | 3 | — |
| 8 | House of Highlights | sports | 9,244,673 | 2.8% | 96 | — |
| 9 | Bleacher Report | sports | 8,788,148 | 2.6% | 115 | — |
| 10 | Kylian Mbappé | sports | 8,384,837 | 2.5% | 2 | ▲ 2 |
| 11 | Neymar Jr | sports | 7,960,196 | 2.4% | 2 | ▼ 1 |
| 12 | SportsCenter | sports | 6,152,687 | 1.8% | 64 | ▲ 3 |
| 13 | Paris Saint-Germain | sports | 6,007,769 | 1.8% | 73 | ▼ 2 |
| 14 | ESPN | sports | 5,921,221 | 1.8% | 69 | ▼ 1 |
| 15 | UFC | sports | 5,907,418 | 1.8% | 85 | ▼ 1 |
| 16 | OneFootball | sports | 4,787,715 | 1.4% | 98 | ▲ 1 |
| 17 | Scuderia Ferrari | sports | 4,565,372 | 1.4% | 93 | ▲ 1 |
| 18 | Arsenal | sports | 4,478,201 | 1.3% | 85 | ▲ 3 |
| 19 | Drake | music | 3,960,899 | 1.2% | 2 | ▲ 4 |
| 20 | NBA | sports | 3,905,542 | 1.2% | 156 | ▲ 2 |
| 21 | MLB | sports | 3,819,352 | 1.1% | 102 | ▼ 2 |
| 22 | Vinícius Júnior | sports | 3,742,612 | 1.1% | 2 | ▲ 15 |
| 23 | NFL | sports | 3,737,624 | 1.1% | 129 | ▼ 3 |
| 24 | Juventus | sports | 2,507,214 | 0.8% | 68 | ▲ 4 |
| 25 | Jude Bellingham | sports | 2,244,430 | 0.7% | 1 | ▲ 4 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: Google
- music: Drake
- design: Lamborghini
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 733,026 | cooling |
| 2 | Apple | 33 | 510,785 | steady |
| 3 | Nike | 33 | 433,840 | steady |
| 4 | Jordan | 29 | 218,162 | rising |
| 5 | TikTok | 23 | 108,199 | steady |
| 6 | Drake | 20 | 417,620 | steady |
| 7 | adidas | 20 | 219,953 | rising |
| 8 | Netflix | 18 | 181,684 | steady |
| 9 | Future | 18 | 47,704 | rising |
| 10 | @billboard | 16 | 295,206 | rising |
| 11 | Nothing | 15 | 67,380 | steady |
| 12 | Art Basel | 15 | 20,791 | steady |
| 13 | WNBA | 14 | 213,369 | cooling |
| 14 | Spotify | 14 | 126,772 | steady |
| 15 | Marvel | 12 | 263,051 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 10 accounts, cross-type
- Nike — 10 accounts, cross-type
- Apple — 6 accounts, cross-type
- Future — 6 accounts, cross-type
- TikTok — 6 accounts, cross-type
- Tate — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,746,032 combined engagement
- 433 → Kylian Mbappé · 3,506,410 combined engagement
- 433 → Real Madrid · 3,226,299 combined engagement
- 433 → Lionel Messi · 2,892,086 combined engagement
- 433 → Arsenal · 1,449,477 combined engagement
- 433 → Jude Bellingham · 1,380,496 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- Formula 1 → Max Verstappen · 688,499 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- OneFootball → Real Madrid · 490,274 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 368 | -3% |
| paris | 192 | +14% |
| london | 148 | -49% |
| la | 97 | -26% |
| austin | 89 | +117% |
| miami | 55 | +20% |
| tokyo | 53 | +96% |
| atlanta | 35 | -36% |
| milan | 32 | +3% |
| amsterdam | 30 | +150% |
Hottest home scenes by 7-day engagement: paris (6,776,392) · london (5,843,405) · toronto (4,887,702) · nyc (3,562,641) · la (2,856,156) · milan (2,467,139).
Frequently asked
- Who is leading culture on the FO Pulse for October 26, 2026?
- 433 holds #1 on the FO Pulse for October 26, 2026 with 15% share of culture's attention, ranked by 50,030,605 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. UEFA Champions League, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Nike, Jordan, TikTok. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 368 mentions. Top cities: nyc (368), paris (192), london (148), la (97).
- Which names are converging in culture right now?
- YouTube (10 accounts), Nike (10 accounts), Apple (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.