FO Pulse — October 25, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,276 posts, 320,735,421 interactions). The chart closes nightly; this is the October 25, 2026 close. Biggest moves: carharttwip up 118 to #328, CLOT up 111 to #250, Harper's Bazaar down 97 to #141.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 46,029,676 | 14.2% | 100 | — |
| 2 | FC Barcelona | sports | 37,541,803 | 11.6% | 54 | — |
| 3 | Real Madrid | sports | 18,440,535 | 5.7% | 88 | — |
| 4 | Cristiano Ronaldo | sports | 16,331,455 | 5% | 4 | — |
| 5 | Formula 1 | sports | 13,130,517 | 4.1% | 102 | — |
| 6 | UEFA Champions League | sports | 11,148,610 | 3.4% | 102 | ▲ 1 |
| 7 | Lionel Messi | sports | 8,847,994 | 2.7% | 2 | ▲ 2 |
| 8 | House of Highlights | sports | 8,742,647 | 2.7% | 94 | — |
| 9 | Bleacher Report | sports | 8,499,426 | 2.6% | 111 | ▲ 1 |
| 10 | Neymar Jr | sports | 7,674,506 | 2.4% | 2 | ▼ 4 |
| 11 | Paris Saint-Germain | sports | 6,782,525 | 2.1% | 71 | — |
| 12 | Kylian Mbappé | sports | 6,336,254 | 2% | 3 | ▲ 7 |
| 13 | ESPN | sports | 5,988,869 | 1.9% | 81 | ▲ 1 |
| 14 | UFC | sports | 5,922,681 | 1.8% | 87 | ▲ 2 |
| 15 | SportsCenter | sports | 5,324,792 | 1.6% | 62 | ▼ 2 |
| 16 | Marvel | culture | 4,590,171 | 1.4% | 11 | ▲ 1 |
| 17 | OneFootball | sports | 4,411,837 | 1.4% | 91 | ▲ 1 |
| 18 | Scuderia Ferrari | sports | 4,404,018 | 1.4% | 89 | ▲ 5 |
| 19 | MLB | sports | 3,985,223 | 1.2% | 103 | ▲ 2 |
| 20 | NFL | sports | 3,959,443 | 1.2% | 132 | ▲ 2 |
| 21 | Arsenal | sports | 3,778,015 | 1.2% | 81 | ▼ 1 |
| 22 | NBA | sports | 3,212,493 | 1% | 137 | ▲ 2 |
| 23 | Drake | music | 3,198,833 | 1% | 2 | ▲ 4 |
| 24 | Red Bull | sports | 2,701,952 | 0.8% | 17 | ▲ 1 |
| 25 | Inter Miami CF | sports | 2,413,970 | 0.7% | 27 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: YouTube
- music: Drake
- design: Lamborghini
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 61 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 61 | 1,094,628 | steady |
| 2 | Nike | 35 | 439,923 | steady |
| 3 | Jordan | 35 | 103,595 | cooling |
| 4 | Apple | 33 | 546,220 | steady |
| 5 | TikTok | 26 | 108,056 | steady |
| 6 | Drake | 20 | 382,128 | steady |
| 7 | adidas | 18 | 65,528 | steady |
| 8 | @billboard | 17 | 221,900 | steady |
| 9 | Nothing | 17 | 79,434 | steady |
| 10 | Art Basel | 17 | 22,665 | steady |
| 11 | WNBA | 16 | 305,438 | steady |
| 12 | Netflix | 16 | 182,948 | rising |
| 13 | Future | 16 | 34,620 | steady |
| 14 | Spotify | 13 | 123,881 | rising |
| 15 | @suprsupreme | 13 | 36,755 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 5 accounts, cross-type
- Drake — 5 accounts, cross-type
- Real Madrid — 5 accounts, cross-type
- Apple — 4 accounts, cross-type
- Spotify — 4 accounts, cross-type
- adidas — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,746,032 combined engagement
- 433 → Real Madrid · 2,725,211 combined engagement
- 433 → Lionel Messi · 1,703,315 combined engagement
- 433 → Kylian Mbappé · 1,615,879 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- 433 → Arsenal · 1,196,535 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- OneFootball → Real Madrid · 404,578 combined engagement
- Bleacher Report → Jayson Tatum · 379,986 combined engagement
- Formula 1 → YouTube · 277,096 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 390 | +10% |
| paris | 217 | +39% |
| london | 161 | -44% |
| la | 95 | -22% |
| austin | 87 | +129% |
| miami | 53 | +4% |
| tokyo | 48 | +66% |
| atlanta | 44 | -12% |
| chicago | 34 | -17% |
| milan | 34 | +17% |
Hottest home scenes by 7-day engagement: paris (7,999,507) · london (5,611,062) · toronto (4,040,004) · nyc (3,968,086) · la (3,038,254) · miami (2,434,369).
Frequently asked
- Who is leading culture on the FO Pulse for October 25, 2026?
- 433 holds #1 on the FO Pulse for October 25, 2026 with 14.2% share of culture's attention, ranked by 46,029,676 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, TikTok. YouTube led, referenced by 61 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 390 mentions, up 10%. Top cities: nyc (390), paris (217), london (161), la (95).
- Which names are converging in culture right now?
- Nike (5 accounts), Drake (5 accounts), Real Madrid (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.