FO Pulse — October 24, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,323 posts, 322,160,065 interactions). The chart closes nightly; this is the October 24, 2026 close. Biggest moves: Marine Serre down 159 to #495, Columbia Records UK down 150 to #538, Metro Boomin up 100 to #124.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 41,844,354 | 12.9% | 94 | — |
| 2 | FC Barcelona | sports | 35,156,279 | 10.8% | 49 | — |
| 3 | Real Madrid | sports | 17,433,696 | 5.4% | 85 | — |
| 4 | Cristiano Ronaldo | sports | 14,474,834 | 4.5% | 4 | ▲ 1 |
| 5 | Formula 1 | sports | 13,196,784 | 4.1% | 87 | ▼ 1 |
| 6 | Neymar Jr | sports | 11,647,710 | 3.6% | 3 | ▲ 1 |
| 7 | UEFA Champions League | sports | 8,877,900 | 2.7% | 94 | ▲ 7 |
| 8 | House of Highlights | sports | 8,849,051 | 2.7% | 90 | — |
| 9 | Lionel Messi | sports | 8,284,658 | 2.5% | 2 | ▼ 3 |
| 10 | Bleacher Report | sports | 8,208,053 | 2.5% | 107 | — |
| 11 | Paris Saint-Germain | sports | 7,250,791 | 2.2% | 74 | — |
| 12 | Vogue | culture | 7,183,962 | 2.2% | 57 | ▲ 1 |
| 13 | SportsCenter | sports | 6,945,952 | 2.1% | 69 | ▼ 4 |
| 14 | ESPN | sports | 5,945,672 | 1.8% | 79 | ▲ 1 |
| 15 | W Magazine | culture | 5,589,245 | 1.7% | 21 | ▲ 1 |
| 16 | UFC | sports | 5,041,582 | 1.6% | 91 | ▲ 1 |
| 17 | Marvel | culture | 4,588,249 | 1.4% | 12 | ▲ 6 |
| 18 | OneFootball | sports | 4,394,211 | 1.4% | 92 | — |
| 19 | Kylian Mbappé | sports | 4,361,123 | 1.3% | 2 | ▲ 2 |
| 20 | Arsenal | sports | 4,255,684 | 1.3% | 89 | ▲ 4 |
| 21 | MLB | sports | 4,047,044 | 1.2% | 98 | ▲ 1 |
| 22 | NFL | sports | 4,007,751 | 1.2% | 139 | ▼ 3 |
| 23 | Scuderia Ferrari | sports | 3,959,687 | 1.2% | 76 | ▼ 3 |
| 24 | NBA | sports | 2,914,279 | 0.9% | 120 | ▲ 1 |
| 25 | Red Bull | sports | 2,664,682 | 0.8% | 17 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: Google
- music: Drake
- design: porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 67 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 67 | 1,244,626 | steady |
| 2 | Nike | 35 | 437,276 | steady |
| 3 | Jordan | 34 | 148,960 | steady |
| 4 | Apple | 31 | 540,510 | steady |
| 5 | TikTok | 26 | 108,914 | steady |
| 6 | adidas | 20 | 65,012 | steady |
| 7 | Drake | 19 | 349,130 | rising |
| 8 | @billboard | 18 | 211,497 | steady |
| 9 | Nothing | 17 | 90,447 | cooling |
| 10 | Future | 17 | 31,151 | steady |
| 11 | Art Basel | 17 | 22,863 | steady |
| 12 | Netflix | 16 | 138,985 | steady |
| 13 | WNBA | 15 | 266,503 | steady |
| 14 | @suprsupreme | 15 | 40,394 | steady |
| 15 | Supreme | 14 | 17,847 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 4 accounts, cross-type
- YouTube — 11 accounts, cross-type
- Drake — 9 accounts, cross-type
- Jordan — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
- WNBA — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,451,361 combined engagement
- 433 → Real Madrid · 3,155,244 combined engagement
- 433 → Kylian Mbappé · 2,208,319 combined engagement
- 433 → Lionel Messi · 1,408,644 combined engagement
- 433 → Arsenal · 1,375,713 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- Bleacher Report → Jayson Tatum · 346,633 combined engagement
- OneFootball → Real Madrid · 334,542 combined engagement
- Formula 1 → YouTube · 277,096 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 376 | +5% |
| paris | 219 | +43% |
| london | 178 | -36% |
| la | 123 | +26% |
| austin | 73 | +103% |
| miami | 48 | -4% |
| atlanta | 45 | -6% |
| tokyo | 44 | +57% |
| chicago | 35 | -17% |
| milan | 34 | +10% |
Hottest home scenes by 7-day engagement: nyc (9,168,295) · paris (8,457,243) · london (6,020,875) · toronto (3,024,015) · la (2,696,016) · miami (2,618,659).
Frequently asked
- Who is leading culture on the FO Pulse for October 24, 2026?
- 433 holds #1 on the FO Pulse for October 24, 2026 with 12.9% share of culture's attention, ranked by 41,844,354 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, TikTok. YouTube led, referenced by 67 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 376 mentions, up 5%. Top cities: nyc (376), paris (219), london (178), la (123).
- Which names are converging in culture right now?
- Nike (4 accounts), YouTube (11 accounts), Drake (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.