AIME LEON DORE'S HELI VEST GETS ITS OWN NORTH FACE FILM

Aimé Leon Dore's Instagram caption reads "Aimé Leon Dore / The North Face 2026." Six words, same restrained format the label used two days earlier for its North Face puffer clip. What's different this time is everything happening on screen.

The new reel centers on the Heli vest, the technical piece Aimé Leon Dore built into its Fall Winter 2026 collaboration with The North Face alongside a leather-yoke puffer. The puffer got its own quiet video on September 13, a short clip with a four-word caption and nothing else. The Heli vest's turn is a full production instead, cinematic enough that commenters flagged the visible cost of the shoot itself, joking about the helicopter and actors on camera before the caption ever mentions a price or a release date.

The North Face is one of four collaborators running through Aimé Leon Dore's FW26 season, alongside continuing partnerships with Technics and GORE-TEX and a debut footwear line with Swedish label Last Resort AB. Delivery 1 of the collection hit stores and the label's site on August 21, putting the Heli vest and its North Face siblings into circulation weeks before either got a dedicated video.

Two pieces from the same collaboration now have their own individual moments, spaced two days apart, both captioned with the same six words and nothing more. Aimé Leon Dore said which pairing it wants to keep circulating after Delivery 1 fades from the feed, and it said it twice.