FO Pulse — October 28, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 803 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,211 posts, 327,127,993 interactions). The chart closes nightly; this is the October 28, 2026 close. Biggest moves: Nike Basketball down 210 to #404, bambambaklava up 179 to #205, AMIRI up 168 to #250.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 47,591,320 | 14.4% | 103 | — |
| 2 | FC Barcelona | sports | 38,290,619 | 11.6% | 49 | — |
| 3 | Real Madrid | sports | 24,010,861 | 7.3% | 70 | — |
| 4 | UEFA Champions League | sports | 13,479,862 | 4.1% | 85 | — |
| 5 | Formula 1 | sports | 13,238,086 | 4% | 119 | ▲ 1 |
| 6 | Cristiano Ronaldo | sports | 11,540,743 | 3.5% | 3 | ▲ 4 |
| 7 | Lionel Messi | sports | 10,124,613 | 3.1% | 2 | — |
| 8 | House of Highlights | sports | 10,000,674 | 3% | 93 | — |
| 9 | Kylian Mbappé | sports | 8,851,947 | 2.7% | 2 | ▼ 4 |
| 10 | Bleacher Report | sports | 8,635,437 | 2.6% | 108 | ▼ 1 |
| 11 | Neymar Jr | sports | 8,185,584 | 2.5% | 2 | — |
| 12 | SportsCenter | sports | 6,466,419 | 2% | 64 | — |
| 13 | UFC | sports | 5,881,212 | 1.8% | 71 | — |
| 14 | ESPN | sports | 5,511,785 | 1.7% | 67 | ▲ 1 |
| 15 | OneFootball | sports | 5,002,947 | 1.5% | 98 | ▲ 2 |
| 16 | NBA | sports | 4,695,392 | 1.4% | 155 | ▲ 4 |
| 17 | Arsenal | sports | 4,378,424 | 1.3% | 72 | ▼ 1 |
| 18 | Scuderia Ferrari | sports | 4,170,395 | 1.3% | 92 | — |
| 19 | Drake | music | 4,165,594 | 1.3% | 2 | ▲ 2 |
| 20 | Paris Saint-Germain | sports | 4,143,872 | 1.3% | 50 | ▼ 6 |
| 21 | MLB | sports | 3,796,758 | 1.2% | 112 | ▲ 1 |
| 22 | Marvel | culture | 3,514,275 | 1.1% | 7 | ▲ 3 |
| 23 | NFL | sports | 3,191,208 | 1% | 120 | — |
| 24 | Vinícius Júnior | sports | 2,866,017 | 0.9% | 1 | ▼ 5 |
| 25 | Juventus | sports | 2,729,119 | 0.8% | 80 | ▼ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: YouTube
- music: Drake
- design: Lamborghini
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 67 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 67 | 529,802 | steady |
| 2 | Jordan | 32 | 198,864 | steady |
| 3 | Apple | 31 | 408,903 | steady |
| 4 | Nike | 31 | 339,048 | steady |
| 5 | TikTok | 25 | 87,237 | steady |
| 6 | Drake | 18 | 271,443 | cooling |
| 7 | adidas | 17 | 227,071 | steady |
| 8 | Nothing | 17 | 54,038 | steady |
| 9 | Future | 15 | 71,677 | rising |
| 10 | WNBA | 14 | 283,907 | steady |
| 11 | Art Basel | 13 | 18,521 | steady |
| 12 | Marvel | 12 | 285,265 | steady |
| 13 | Netflix | 12 | 119,338 | steady |
| 14 | Spotify | 12 | 108,590 | steady |
| 15 | Kylian Mbappé | 11 | 3,334,926 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Ja Morant — 3 accounts, cross-type
- YouTube — 25 accounts, cross-type
- Nike — 14 accounts, cross-type
- Apple — 11 accounts, cross-type
- TikTok — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 5,584,398 combined engagement
- 433 → Cristiano Ronaldo · 4,013,564 combined engagement
- 433 → Kylian Mbappé · 2,841,397 combined engagement
- 433 → Real Madrid · 2,684,826 combined engagement
- 433 → Arsenal · 1,481,145 combined engagement
- 433 → Jude Bellingham · 1,380,496 combined engagement
- 433 → Manchester United · 709,258 combined engagement
- Formula 1 → Max Verstappen · 567,200 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- OneFootball → Real Madrid · 489,126 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 354 | -8% |
| london | 150 | -38% |
| paris | 132 | -37% |
| la | 91 | -33% |
| austin | 78 | +77% |
| tokyo | 56 | +87% |
| miami | 49 | -2% |
| chicago | 34 | +21% |
| milan | 30 | 0% |
| seoul | 30 | +76% |
Hottest home scenes by 7-day engagement: toronto (5,236,008) · london (5,156,868) · paris (5,148,160) · nyc (3,619,303) · milan (3,119,027) · la (2,723,511).
Frequently asked
- Who is leading culture on the FO Pulse for October 28, 2026?
- 433 holds #1 on the FO Pulse for October 28, 2026 with 14.4% share of culture's attention, ranked by 47,591,320 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. UEFA Champions League, 5. Formula 1, ranked by 7-day Instagram engagement across 803 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, Nike, TikTok. YouTube led, referenced by 67 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 354 mentions. Top cities: nyc (354), london (150), paris (132), la (91).
- Which names are converging in culture right now?
- Ja Morant (3 accounts), YouTube (25 accounts), Nike (14 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, october, collection, game, video, season, series, down, design, artist, while, home, night, album
Coverage of everything on this chart: Finally Offline articles.