Rhude Mirage of Love Part II Arrives October 30

Rhude releases Part II of its Fall Winter 2026 collection, Mirage of Love, on Friday, October 30 at 10am PST on the Rhude website. Part I was already being promoted as available now by October 19, which means Rhude is selling this season in installments, the same way it sold Pre Fall 2026, a collection that had reached Part III by August 21.

Friday, 10am, One Storefront

Part II of Mirage of Love goes on sale October 30 at 10am PST on Rhude's own website, with no retailer named. Rhude's caption writes PST, but on October 30 the West Coast is still on daylight time, and the Strada window opened at 10am Pacific on the day it launched, so a West Coast clock reading 10am, 1pm on the East Coast, is the likely reading.

The credits are the same ones Part I carried: Rhuigi Villaseñor as creative director, a photographer credited as raffgrosso, and Andrea Sangiorgi as stylist. Rhude's own collection page labels the season FW26 Mirage of Love and frames it around longevity over quantity, pieces for a man who builds a wardrobe over years instead of one season's worth of buys. It is a framing that fits a season sold in parts, since a customer is asked to buy across weeks instead of in one rush.

Part III Was Already a Pattern in August

Pre Fall 2026 ran in three parts, and a listing dated August 21 shows Part III available. Rhude described that collection as an expression of modern luxury crafted by Rhuigi Villaseñor. The fall season has now followed the same structure, with Part I live and Part II dated, and a Part III is the logical next entry though Rhude has not announced one.

That makes two seasons in a row built on installments. A collection that arrives in pieces puts a date on the calendar several times instead of once, and for a label that sells from its own store that is a useful clock.

Four Releases Between October 9 and October 30

Between October 9 and October 30, Rhude's website carries four releases: the Strada, a glove, Part I and now Part II. The Strada Runner opened as a preorder on October 9 in four colorways with sizes 7 through 13 and a delivery estimate of 8 to 10 weeks. Rhude gave it a 72 hour window and closed it on October 12. The shoe is a nylon and suede runner made in Portugal, and its product pages carry an FW26 drop tag even though the Strada first walked a Paris runway for Fall Winter 2024, which WWD reviewed on January 22, 2024. Rhude therefore filed a shoe that is older than the season under the season's name, which is how a label ends up with a Fall Winter 2026 collection that includes a two year old idea.

The Rhude Upper Hand glove followed on October 15, which the label called a web exclusive special project. The day before, Rhude said it would give one glove each to three people chosen at random from those who shared its giveaway post. Part I of Mirage of Love was on sale by October 19, and Part II closes the run on October 30.

The Rhude Boys Tested Footwear in July

The season did not arrive from nowhere. In July Rhude posted cotton pique polos and footwear worn by the Rhude Boys, the label's own community in place of paid models, and the Strada reached checkout in October as a shoe first shown on the runway in Paris for Fall Winter 2024. Rhude has taken more than two years to put some of its fall ideas on sale, and the Mirage of Love installments compress that into weeks.

Villaseñor founded Rhude in 2015 in Los Angeles, and the brand balances luxury technique with streetwear. Over the past ten years it has produced shows in Los Angeles and Paris, including Fall Winter 2024, titled Out of Range, which Villaseñor drew from the English countryside at Paris Fashion Week.

What the October 30 Window Tells Buyers

Part II is dated to the hour, so buyers have a fixed time to plan around. Rhude's announcement lists no piece count and no price, and the fixed facts are the date, the time, the site and the credits. Part I's pieces are available now on the website for anyone who wants to see the season before Friday.

Mirage of Love Part II goes on sale Friday, October 30, at 10am PST on the Rhude website.