FO Pulse — November 13, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,969 posts, 285,956,981 interactions). The chart closes nightly; this is the November 13, 2026 close. Biggest moves: Crack Magazine up 201 to #266, OVO Sound up 189 to #149, lululemon up 171 to #199.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 43,491,761 | 15.1% | 85 | — |
| 2 | FC Barcelona | sports | 19,646,786 | 6.8% | 40 | — |
| 3 | Real Madrid | sports | 14,695,160 | 5.1% | 62 | — |
| 4 | Formula 1 | sports | 13,568,145 | 4.7% | 99 | — |
| 5 | Jude Bellingham | sports | 11,302,410 | 3.9% | 3 | — |
| 6 | Cristiano Ronaldo | sports | 9,695,254 | 3.4% | 2 | ▲ 8 |
| 7 | House of Highlights | sports | 9,350,057 | 3.2% | 110 | — |
| 8 | Bleacher Report | sports | 8,025,591 | 2.8% | 105 | ▼ 2 |
| 9 | Lewis Hamilton | sports | 7,832,434 | 2.7% | 3 | ▲ 3 |
| 10 | UEFA Champions League | sports | 7,678,573 | 2.7% | 51 | ▼ 2 |
| 11 | Neymar Jr | sports | 7,124,980 | 2.5% | 4 | ▼ 2 |
| 12 | NBA | sports | 6,695,281 | 2.3% | 132 | ▼ 1 |
| 13 | Red Bull | sports | 6,589,521 | 2.3% | 19 | — |
| 14 | SportsCenter | sports | 6,314,394 | 2.2% | 72 | ▼ 4 |
| 15 | Travis Scott | music | 5,220,665 | 1.8% | 3 | — |
| 16 | Scuderia Ferrari | sports | 4,501,015 | 1.6% | 63 | ▲ 1 |
| 17 | UFC | sports | 4,366,325 | 1.5% | 99 | ▲ 4 |
| 18 | ESPN | sports | 4,359,148 | 1.5% | 73 | ▼ 2 |
| 19 | NFL | sports | 3,700,553 | 1.3% | 109 | — |
| 20 | Golden State Warriors | sports | 3,418,131 | 1.2% | 45 | ▼ 2 |
| 21 | Inter Miami CF | sports | 3,079,997 | 1.1% | 32 | ▲ 2 |
| 22 | Paris Saint-Germain | sports | 2,982,990 | 1% | 50 | ▲ 6 |
| 23 | Juventus | sports | 2,954,091 | 1% | 64 | ▲ 1 |
| 24 | Netflix | culture | 2,926,258 | 1% | 47 | ▼ 4 |
| 25 | Arsenal | sports | 2,803,304 | 1% | 61 | ▼ 3 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: Travis Scott
- design: porsche
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 1,008,867 | steady |
| 2 | Jordan | 35 | 435,589 | steady |
| 3 | Netflix | 29 | 106,701 | cooling |
| 4 | Nike | 26 | 323,589 | steady |
| 5 | Apple | 25 | 313,295 | steady |
| 6 | Coachella | 21 | 132,002 | steady |
| 7 | Future | 20 | 32,088 | cooling |
| 8 | @suprsupreme | 19 | 120,007 | steady |
| 9 | adidas | 18 | 71,737 | steady |
| 10 | Supreme | 18 | 61,917 | steady |
| 11 | Nothing | 16 | 403,952 | rising |
| 12 | Drake | 15 | 212,116 | steady |
| 13 | TikTok | 15 | 128,715 | steady |
| 14 | @billboard | 13 | 156,905 | rising |
| 15 | LACMA | 11 | 787,344 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 11 accounts, cross-type
- YouTube — 15 accounts, cross-type
- Jordan — 12 accounts, cross-type
- Apple — 6 accounts, cross-type
- Billboard — 6 accounts, cross-type
- MoMA — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,875,697 combined engagement
- 433 → Real Madrid · 1,799,726 combined engagement
- 433 → Lionel Messi · 1,614,031 combined engagement
- 433 → Manchester United · 1,454,753 combined engagement
- Formula 1 → Max Verstappen · 819,358 combined engagement
- Formula 1 → Lewis Hamilton · 779,939 combined engagement
- 433 → Neymar Jr · 704,018 combined engagement
- Formula 1 → YouTube · 615,395 combined engagement
- Vogue → LACMA · 464,392 combined engagement
- 433 → Jude Bellingham · 440,217 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 352 | -19% |
| london | 149 | +20% |
| la | 102 | +4% |
| paris | 78 | -30% |
| miami | 66 | +27% |
| tokyo | 52 | +30% |
| atlanta | 41 | +32% |
| chicago | 40 | -22% |
| milan | 28 | -33% |
| shanghai | 27 | +125% |
Hottest home scenes by 7-day engagement: la (5,820,316) · paris (3,956,811) · nyc (3,723,926) · london (3,451,538) · miami (3,184,932) · toronto (2,757,917).
Frequently asked
- Who is leading culture on the FO Pulse for November 13, 2026?
- 433 holds #1 on the FO Pulse for November 13, 2026 with 15.1% share of culture's attention, ranked by 43,491,761 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Jude Bellingham, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Netflix, Nike, Apple. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 352 mentions. Top cities: nyc (352), london (149), la (102), paris (78).
- Which names are converging in culture right now?
- Nike (11 accounts), YouTube (15 accounts), Jordan (12 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.