FO Pulse — November 12, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,034 posts, 282,231,541 interactions). The chart closes nightly; this is the November 12, 2026 close. Biggest moves: New Balance down 325 to #400, Yeezy down 277 to #578, danielleguizio down 174 to #485.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 44,935,152 | 15.8% | 85 | — |
| 2 | FC Barcelona | sports | 21,077,306 | 7.4% | 41 | ▲ 1 |
| 3 | Real Madrid | sports | 14,474,664 | 5.1% | 65 | ▲ 1 |
| 4 | Formula 1 | sports | 14,439,471 | 5.1% | 114 | ▲ 1 |
| 5 | Jude Bellingham | sports | 9,917,297 | 3.5% | 3 | ▲ 1 |
| 6 | Bleacher Report | sports | 8,409,251 | 3% | 108 | ▲ 2 |
| 7 | House of Highlights | sports | 8,376,817 | 2.9% | 107 | — |
| 8 | UEFA Champions League | sports | 7,603,062 | 2.7% | 54 | ▲ 3 |
| 9 | Neymar Jr | sports | 6,878,429 | 2.4% | 4 | ▲ 4 |
| 10 | SportsCenter | sports | 6,872,704 | 2.4% | 74 | ▼ 1 |
| 11 | NBA | sports | 6,801,905 | 2.4% | 132 | ▼ 1 |
| 12 | Lewis Hamilton | sports | 6,526,510 | 2.3% | 3 | ▲ 5 |
| 13 | Red Bull | sports | 6,128,158 | 2.2% | 18 | ▲ 2 |
| 14 | Cristiano Ronaldo | sports | 5,985,919 | 2.1% | 1 | ▼ 12 |
| 15 | Travis Scott | music | 5,044,903 | 1.8% | 3 | ▼ 3 |
| 16 | ESPN | sports | 5,019,220 | 1.8% | 80 | ▼ 2 |
| 17 | Scuderia Ferrari | sports | 4,659,927 | 1.6% | 74 | ▼ 1 |
| 18 | Golden State Warriors | sports | 4,125,498 | 1.4% | 56 | ▲ 3 |
| 19 | NFL | sports | 3,892,641 | 1.4% | 106 | ▼ 1 |
| 20 | Netflix | culture | 3,880,044 | 1.4% | 51 | ▲ 2 |
| 21 | UFC | sports | 3,840,291 | 1.3% | 92 | ▲ 2 |
| 22 | Arsenal | sports | 3,220,889 | 1.1% | 65 | ▼ 2 |
| 23 | Inter Miami CF | sports | 3,135,414 | 1.1% | 33 | ▼ 4 |
| 24 | Juventus | sports | 2,786,289 | 1% | 68 | ▲ 2 |
| 25 | Oracle Red Bull Racing | sports | 2,772,414 | 1% | 75 | ▲ 4 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: Samsung
- music: Travis Scott
- design: porsche
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 908,252 | rising |
| 2 | Jordan | 33 | 443,321 | steady |
| 3 | Netflix | 31 | 164,428 | steady |
| 4 | Apple | 28 | 276,511 | rising |
| 5 | Nike | 25 | 407,869 | steady |
| 6 | Future | 22 | 96,077 | steady |
| 7 | Coachella | 21 | 133,245 | cooling |
| 8 | @suprsupreme | 21 | 118,870 | steady |
| 9 | Supreme | 20 | 60,780 | steady |
| 10 | Drake | 18 | 273,252 | rising |
| 11 | TikTok | 17 | 145,537 | steady |
| 12 | adidas | 17 | 75,754 | steady |
| 13 | Nothing | 15 | 108,929 | steady |
| 14 | Balenciaga | 15 | 98,410 | steady |
| 15 | New Balance | 12 | 18,666 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- ESPN — 4 accounts, cross-type
- YouTube — 22 accounts, cross-type
- Jordan — 10 accounts, cross-type
- Nike — 9 accounts, cross-type
- Apple — 8 accounts, cross-type
- Netflix — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,518,686 combined engagement
- 433 → Real Madrid · 1,799,726 combined engagement
- 433 → Lionel Messi · 1,614,031 combined engagement
- 433 → Manchester United · 1,213,097 combined engagement
- 433 → Jude Bellingham · 1,097,119 combined engagement
- Formula 1 → Max Verstappen · 799,253 combined engagement
- Formula 1 → Lewis Hamilton · 779,939 combined engagement
- 433 → Neymar Jr · 704,018 combined engagement
- Vogue → LACMA · 464,392 combined engagement
- Formula 1 → YouTube · 443,257 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 343 | -23% |
| london | 153 | +14% |
| la | 106 | +15% |
| paris | 100 | -8% |
| miami | 68 | +48% |
| tokyo | 49 | +23% |
| chicago | 44 | +2% |
| atlanta | 38 | +15% |
| milan | 27 | -32% |
| shanghai | 24 | +85% |
Hottest home scenes by 7-day engagement: la (5,619,213) · london (4,560,830) · paris (3,712,467) · nyc (3,680,520) · miami (3,228,958) · milan (2,575,751).
Frequently asked
- Who is leading culture on the FO Pulse for November 12, 2026?
- 433 holds #1 on the FO Pulse for November 12, 2026 with 15.8% share of culture's attention, ranked by 44,935,152 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Jude Bellingham, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Netflix, Apple, Nike. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 343 mentions. Top cities: nyc (343), london (153), la (106), paris (100).
- Which names are converging in culture right now?
- ESPN (4 accounts), YouTube (22 accounts), Jordan (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.