FO Pulse — November 1, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 803 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,165 posts, 312,291,823 interactions). The chart closes nightly; this is the November 1, 2026 close. Biggest moves: NTS Radio down 177 to #332, 424 up 141 to #393, Stones Throw Records up 97 to #232.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 46,784,272 | 14.8% | 105 | — |
| 2 | Cristiano Ronaldo | sports | 28,520,690 | 9% | 3 | ▲ 1 |
| 3 | FC Barcelona | sports | 27,860,730 | 8.8% | 42 | ▼ 1 |
| 4 | Real Madrid | sports | 17,015,612 | 5.4% | 47 | — |
| 5 | Formula 1 | sports | 14,674,701 | 4.7% | 125 | — |
| 6 | UEFA Champions League | sports | 10,576,181 | 3.4% | 64 | — |
| 7 | House of Highlights | sports | 10,207,879 | 3.2% | 98 | — |
| 8 | Bleacher Report | sports | 9,163,529 | 2.9% | 107 | ▲ 1 |
| 9 | SportsCenter | sports | 7,177,244 | 2.3% | 77 | ▲ 1 |
| 10 | Kylian Mbappé | sports | 6,135,832 | 1.9% | 2 | ▼ 2 |
| 11 | NBA | sports | 5,425,763 | 1.7% | 137 | ▲ 1 |
| 12 | ESPN | sports | 4,986,569 | 1.6% | 61 | ▼ 1 |
| 13 | OneFootball | sports | 4,704,131 | 1.5% | 99 | — |
| 14 | Neymar Jr | sports | 4,697,118 | 1.5% | 1 | ▲ 13 |
| 15 | Golden State Warriors | sports | 4,525,234 | 1.4% | 52 | — |
| 16 | Arsenal | sports | 4,514,177 | 1.4% | 68 | ▲ 1 |
| 17 | MLB | sports | 4,367,210 | 1.4% | 99 | ▼ 3 |
| 18 | Jude Bellingham | sports | 4,186,344 | 1.3% | 2 | ▲ 6 |
| 19 | Scuderia Ferrari | sports | 3,920,788 | 1.2% | 81 | ▼ 3 |
| 20 | Inter Miami CF | sports | 3,896,038 | 1.2% | 53 | ▲ 5 |
| 21 | AC Milan | sports | 3,686,710 | 1.2% | 75 | — |
| 22 | NFL | sports | 3,386,178 | 1.1% | 101 | ▼ 4 |
| 23 | Vinícius Júnior | sports | 3,133,655 | 1% | 1 | ▼ 3 |
| 24 | UFC | sports | 3,032,795 | 1% | 61 | ▼ 1 |
| 25 | Paris Saint-Germain | sports | 2,929,802 | 0.9% | 52 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: WorldStar Hip Hop
- design: porsche
- sports: 433
- culture: Marvel
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 68 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 68 | 958,096 | steady |
| 2 | Nike | 31 | 271,968 | steady |
| 3 | Jordan | 28 | 270,184 | steady |
| 4 | Apple | 28 | 262,783 | steady |
| 5 | WNBA | 25 | 1,196,302 | rising |
| 6 | Future | 19 | 78,421 | steady |
| 7 | TikTok | 19 | 63,500 | steady |
| 8 | Nothing | 18 | 867,207 | steady |
| 9 | adidas | 16 | 219,508 | steady |
| 10 | Drake | 15 | 230,597 | rising |
| 11 | Netflix | 14 | 24,765 | cooling |
| 12 | Spotify | 12 | 34,084 | cooling |
| 13 | @billboard | 11 | 181,012 | steady |
| 14 | ESPN | 11 | 158,447 | rising |
| 15 | Apple Music | 11 | 38,042 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 5 accounts, cross-type
- Lamar Jackson — 5 accounts, cross-type
- WNBA — 4 accounts, cross-type
- Real Madrid — 3 accounts, cross-type
- Billboard — 3 accounts, cross-type
- Arsenal — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 5,035,405 combined engagement
- 433 → Real Madrid · 3,320,403 combined engagement
- 433 → Cristiano Ronaldo · 3,315,097 combined engagement
- 433 → Kylian Mbappé · 2,351,904 combined engagement
- 433 → Arsenal · 1,873,562 combined engagement
- 433 → Jude Bellingham · 1,188,771 combined engagement
- Drake → Nothing · 813,666 combined engagement
- 433 → Manchester United · 709,258 combined engagement
- 433 → Dinamo · 508,520 combined engagement
- Formula 1 → Ferrari · 454,793 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 376 | -4% |
| london | 163 | +2% |
| paris | 104 | -52% |
| la | 88 | -8% |
| tokyo | 50 | +2% |
| atlanta | 36 | -14% |
| miami | 35 | -33% |
| berlin | 32 | +88% |
| cdmx | 32 | +220% |
| hongkong | 31 | +107% |
Hottest home scenes by 7-day engagement: london (6,220,343) · milan (5,534,454) · paris (4,046,608) · miami (3,988,926) · nyc (3,810,568) · toronto (2,719,217).
Frequently asked
- Who is leading culture on the FO Pulse for November 1, 2026?
- 433 holds #1 on the FO Pulse for November 1, 2026 with 14.8% share of culture's attention, ranked by 46,784,272 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. FC Barcelona, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 803 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, WNBA. YouTube led, referenced by 68 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 376 mentions. Top cities: nyc (376), london (163), paris (104), la (88).
- Which names are converging in culture right now?
- Nike (5 accounts), Lamar Jackson (5 accounts), WNBA (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.