FO Pulse — October 31, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 803 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,264 posts, 320,149,578 interactions). The chart closes nightly; this is the October 31, 2026 close. Biggest moves: CLOT down 174 to #379, Curbed down 159 to #579, MrBeast up 149 to #68.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 50,129,633 | 15.5% | 111 | — |
| 2 | FC Barcelona | sports | 32,380,432 | 10% | 50 | — |
| 3 | Cristiano Ronaldo | sports | 27,799,199 | 8.6% | 3 | — |
| 4 | Real Madrid | sports | 20,404,836 | 6.3% | 56 | — |
| 5 | Formula 1 | sports | 14,023,227 | 4.3% | 121 | ▲ 1 |
| 6 | UEFA Champions League | sports | 11,633,577 | 3.6% | 73 | ▼ 1 |
| 7 | House of Highlights | sports | 9,616,679 | 3% | 99 | ▲ 1 |
| 8 | Kylian Mbappé | sports | 9,143,759 | 2.8% | 2 | ▼ 1 |
| 9 | Bleacher Report | sports | 8,569,748 | 2.6% | 111 | — |
| 10 | SportsCenter | sports | 7,589,129 | 2.3% | 69 | — |
| 11 | ESPN | sports | 5,545,709 | 1.7% | 63 | — |
| 12 | NBA | sports | 5,378,636 | 1.7% | 147 | — |
| 13 | OneFootball | sports | 5,014,998 | 1.6% | 104 | ▲ 1 |
| 14 | MLB | sports | 4,394,584 | 1.4% | 106 | ▲ 1 |
| 15 | Golden State Warriors | sports | 4,052,576 | 1.3% | 50 | ▲ 9 |
| 16 | Scuderia Ferrari | sports | 3,963,224 | 1.2% | 85 | ▲ 1 |
| 17 | Arsenal | sports | 3,564,995 | 1.1% | 60 | ▼ 1 |
| 18 | NFL | sports | 3,420,763 | 1.1% | 112 | — |
| 19 | Lionel Messi | sports | 3,115,349 | 1% | 1 | — |
| 20 | Vinícius Júnior | sports | 3,080,954 | 1% | 1 | — |
| 21 | AC Milan | sports | 2,996,542 | 0.9% | 77 | ▲ 5 |
| 22 | Drake | music | 2,995,799 | 0.9% | 2 | ▼ 1 |
| 23 | UFC | sports | 2,901,760 | 0.9% | 53 | ▼ 10 |
| 24 | Jude Bellingham | sports | 2,892,175 | 0.9% | 1 | ▼ 1 |
| 25 | Inter Miami CF | sports | 2,886,448 | 0.9% | 38 | ▲ 3 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: YouTube
- music: Drake
- design: porsche
- sports: 433
- culture: Marvel
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 69 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 69 | 970,515 | rising |
| 2 | Apple | 32 | 279,445 | steady |
| 3 | Nike | 31 | 226,197 | steady |
| 4 | Jordan | 30 | 263,792 | steady |
| 5 | TikTok | 21 | 60,869 | steady |
| 6 | Future | 19 | 81,518 | steady |
| 7 | Nothing | 17 | 867,712 | steady |
| 8 | adidas | 16 | 219,984 | steady |
| 9 | WNBA | 15 | 406,721 | steady |
| 10 | Netflix | 15 | 72,838 | steady |
| 11 | Spotify | 14 | 99,147 | steady |
| 12 | Drake | 13 | 154,798 | cooling |
| 13 | GOAT | 11 | 309,154 | steady |
| 14 | 11 | 296,698 | steady | |
| 15 | Apple Music | 11 | 37,909 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 6 accounts, cross-type
- WNBA — 6 accounts, cross-type
- YouTube — 6 accounts, cross-type
- TikTok — 4 accounts, cross-type
- Nike — 4 accounts, cross-type
- Google — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 4,936,140 combined engagement
- 433 → Cristiano Ronaldo · 3,609,768 combined engagement
- 433 → Kylian Mbappé · 2,351,904 combined engagement
- 433 → Arsenal · 1,595,557 combined engagement
- 433 → Real Madrid · 1,212,990 combined engagement
- 433 → Jude Bellingham · 1,188,771 combined engagement
- Drake → Nothing · 813,666 combined engagement
- Formula 1 → Max Verstappen · 779,263 combined engagement
- 433 → Manchester United · 709,258 combined engagement
- 433 → Dinamo · 508,520 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 372 | -1% |
| london | 164 | -8% |
| paris | 105 | -53% |
| la | 90 | -27% |
| tokyo | 52 | +18% |
| austin | 36 | -53% |
| atlanta | 35 | -22% |
| miami | 34 | -33% |
| milan | 32 | -6% |
| berlin | 32 | +68% |
Hottest home scenes by 7-day engagement: london (5,212,838) · milan (4,763,172) · paris (3,847,150) · nyc (3,721,579) · toronto (3,252,506) · miami (2,976,850).
Frequently asked
- Who is leading culture on the FO Pulse for October 31, 2026?
- 433 holds #1 on the FO Pulse for October 31, 2026 with 15.5% share of culture's attention, ranked by 50,129,633 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Cristiano Ronaldo, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 803 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Nike, Jordan, TikTok. YouTube led, referenced by 69 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 372 mentions. Top cities: nyc (372), london (164), paris (105), la (90).
- Which names are converging in culture right now?
- Jordan (6 accounts), WNBA (6 accounts), YouTube (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, halloween, collection, october, season, game, video, series, november, down, while, night, artist, album
Coverage of everything on this chart: Finally Offline articles.