GloRilla Sells Ray Ban Meta Audio Glasses With a Call

GloRilla sells the Ray Ban Meta Audio glasses with a phone call. In the campaign announced October 9, 2026, the Memphis rapper takes fan calls hands free from a pink office, talks one caller out of double texting, and tells Meta AI to play her single "TGIF." The glasses have no camera, so the spot leans on the two things they do, voice and sound, and every beat of it needs a speaker and a microphone and nothing else.

Fan Calls, a Pink Suit and One Song

The Audio campaign is GloRilla's first with Ray Ban Meta, according to coverage of the announcement. She wears a tailored pink suit and the new Audio glasses, takes calls from fans and hands out relationship advice. She steers one caller away from double texting and helps another deal with a slow responder, then commands the built in Meta AI voice assistant to blast "TGIF" for a dance break.

On October 27, Ray Ban Meta released more behind the scenes footage of GloRilla in the Audio glasses, 18 days after the campaign was announced. Some write ups disagree about whether the ad features the camera model or the camera free Audio, but Ray Ban Meta's own caption on the new footage names the Audio glasses.

Read the ad as a list of actions: a call comes in, a voice answers, a song plays. None of it asks the wearer to point anything at anyone. For a product that cannot record video, that is the whole demonstration.

43 Grams, No Camera, Two Frame Styles

Meta introduced Ray Ban Meta Audio on September 23, 2026 at Connect as its first camera free AI glasses, in Clubmaster and Burbank styles. They weigh roughly 43 grams, carry up to 12 hours of battery by Meta's rating and went on sale October 13 starting at $349. Open ear speakers, microphones and Meta AI are the feature set; there is no camera and no display. Retail listings show the lens choice moves the price, with a Clubmaster fitted with Transitions lenses listed at $429. One report says the glasses launch in 14 European markets, including the UK, France, Italy and Germany, and a charging case is listed as adding up to 48 more hours of battery.

Alex Himel, Meta's VP of wearables, explained the product as following usage. Audio was the top use case, he said, and removing the cameras let Meta "rearchitect" the glasses, as The Verge reported. Meta told UploadVR that development was not driven by the public backlash over cameras on faces, though commentators tie the two together, and TechSpot wrote that it remains unclear whether limiting smart glasses to audio will ease critics' concerns.

The Gadgeteer's headline on October 24 argues that the 12 hour battery claim is not 12 hours of music. For a pair sold on calls and songs, that is the number to check before buying.

A$AP Rocky Designs Frames, GloRilla Takes Calls

Ray Ban now has rappers at both ends of its eyewear business. A$AP Rocky, Ray Ban's Creative Director, showed lightweight aviators with reflective lenses at the AWGE Spring/Summer 2027 show at Accor Arena in Paris on September 30, 2026, and no model name, price or release date has been published for those pairs. GloRilla's job is the other end: showing what the electronics inside the frames do.

Audio sits inside a wider Meta line rather than replacing any of it. Between the display model, the Gen 3 camera model and Audio, Meta now sells smart glasses with a display, with a camera and with neither. At the same Connect event Meta announced Ray Ban Meta Gen 3, which keeps a 12 megapixel camera and 3K video, and VR glasses at about 100 grams that ship in spring 2027. The display model arrived a year earlier: the Meta Neural Band launched September 30, 2025 in the $799 Ray Ban Display bundle, and that wristband reads forearm muscle signals, and Meta's Nature paper measured its handwriting at 20.9 words per minute.

Set beside that, the Audio glasses ask the least of anyone who wears them. There is no wristband to wear and no camera for a bystander to question, only a call and a song, and Meta chose a rapper's phone call as the way to show it. The campaign landed on October 9, four days before the glasses shipped on October 13.