FO Pulse July 29, 2026: 433 Holds No. 1, SFMOMA Jumps 362
By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/30/2026
433 is #1 on the FO Pulse (2026-07-29 close).
433 held No. 1 on the FO Pulse July 29, 2026 close with 27,287,400 likes over seven days. SFMOMA was the day's biggest climber, up 362 to #38. 3 names entered the chart.
Key Points
- 433 is No. 1 with 27,287,400 likes over 7 days
- SFMOMA climbed 362 to #38
- YouTube is the most-referenced name, cited by 46 accounts
- YouTube is converging — 16 accounts in 24h
- nyc leads the region radar with 252 mentions
The FO Pulse closed July 29, 2026 with 433 at No. 1, holding the top spot on 27,287,400 likes across 76 posts in the trailing seven days. The chart tracks 747 brands and institutions across culture; this close counted 6,700 posts and 148,662,857 interactions.
Climbing
- SFMOMA (art) climbed 362 to #38 with 639,095 likes across 5 posts
- Fresh Air (culture) climbed 180 to #253 with 5,465 likes across 5 posts
- OVO Sound (music) climbed 92 to #228 with 8,179 likes across 5 posts
Cooling
- Oakley (fashion) fell 143 to #329 with 1,881 likes across 3 posts
- Brooklyn Nets (sports) fell 111 to #241 with 6,628 likes across 4 posts
- Gucci (fashion) fell 105 to #301 with 3,122 likes across 1 posts
New to the chart
- Ja Morant (sports) enters at #121
- slawnmade (culture) enters at #243
- Koto (design) enters at #299
Category leader changes
- SFMOMA took over art from kaws
- Vogue took over culture from Marvel
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 46 accounts
2. Jordan — 30 accounts
3. WNBA — 28 accounts
4. Nike — 27 accounts
5. Apple — 20 accounts
6. LeBron James — 18 accounts
7. adidas — 18 accounts
8. Marvel — 15 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- YouTube — 16 accounts, cross-type
- Jordan — 13 accounts, cross-type
- adidas — 5 accounts, cross-type
- LeBron James — 4 accounts, cross-type
- Nothing — 4 accounts, cross-type
Strongest connection: 433 → Real Madrid.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 252 mentions
- la — 103 mentions, up 66%
- london — 97 mentions
- paris — 62 mentions, up 5%
- chicago — 59 mentions, up 9%
- tokyo — 27 mentions, up 80%
Hottest home scenes by engagement: london (3,857,717), paris (2,491,850), la (1,783,730), milan (1,291,114), nyc (1,261,267).
Full rankings, category leaders, and trending words are on the July 29, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 29, 2026?
433 closed at No. 1 with 27,287,400 likes across 76 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 29, 2026 close?
SFMOMA climbed 362 spots to #38, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Jordan, WNBA, Nike, Apple. YouTube led, referenced by 46 distinct accounts.
Which names are converging in culture right now?
YouTube (16 accounts), Jordan (13 accounts), adidas (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 252 mentions. Top cities: nyc (252), la (103), london (97), paris (62).
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