FO Pulse July 12, 2026: 433 Holds No. 1, Hauser & Wirth Jumps 163
By FO Pulse | 7/13/2026
433 is #1 on the FO Pulse (2026-07-12 close).
433 held No. 1 on the FO Pulse July 12, 2026 close with 42,396,888 likes over seven days. Hauser & Wirth was the day's biggest climber, up 163 to #326. 1 name entered the chart.
Key Points
- 433 is No. 1 with 42,396,888 likes over 7 days
- Hauser & Wirth climbed 163 to #326
- YouTube is the most-referenced name, cited by 60 accounts
- Jordan is converging — 4 accounts in 24h
- nyc leads the region radar with 305 mentions
The FO Pulse closed July 12, 2026 with 433 at No. 1, holding the top spot on 42,396,888 likes across 93 posts in the trailing seven days. The chart tracks 810 brands and institutions across culture; this close counted 7,209 posts and 222,635,122 interactions.
Climbing
- Hauser & Wirth (art) climbed 163 to #326 with 3,066 likes across 10 posts
- Shaquille O'Neal (sports) climbed 149 to #116 with 77,635 likes across 6 posts
- DAZN (sports) climbed 144 to #191 with 19,184 likes across 18 posts
Cooling
- Jessica Hische (design) fell 120 to #502 with 61 likes across 1 posts
- 4AD (music) fell 95 to #517 with 0 likes across 4 posts
- Timothy Goodman (design) fell 86 to #491 with 0 likes across 3 posts
New to the chart
- Luke Lucas (design) enters at #505
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 60 accounts
2. Future — 26 accounts
3. Nike — 26 accounts
4. Dior — 22 accounts
5. Jordan — 21 accounts
6. Apple — 21 accounts
7. adidas — 16 accounts
8. Cristiano Ronaldo — 15 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- Jordan — 4 accounts, cross-type
- Nike — 2 accounts, cross-type
- ESPN — 2 accounts, cross-type
- Pharrell Williams — 2 accounts, cross-type
- YouTube — 7 accounts
Strongest connection: 433 → Cristiano Ronaldo.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 305 mentions, up 29%
- paris — 203 mentions, up 116%
- london — 128 mentions, up 31%
- la — 47 mentions
- miami — 36 mentions, up 64%
- tokyo — 31 mentions
Hottest home scenes by engagement: paris (5,455,072), london (3,687,442), nyc (2,174,422), miami (2,129,209), atlanta (1,709,523).
Full rankings, category leaders, and trending words are on the July 12, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 12, 2026?
433 closed at No. 1 with 42,396,888 likes across 93 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 810 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 12, 2026 close?
Hauser & Wirth climbed 163 spots to #326, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Future, Nike, Dior, Jordan. YouTube led, referenced by 60 distinct accounts.
Which names are converging in culture right now?
Jordan (4 accounts), Nike (2 accounts), ESPN (2 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 305 mentions. Top cities: nyc (305), paris (203), london (128), la (47).
Topics: youtube, dazn, luke-lucas, 4ad, hauser-wirth, cristiano ronaldo, espn, culture, dior, rankings, shaquille o'neal, cristiano-ronaldo, close-2026-07-12, future, 433, shaquille-o-neal, luke lucas, timothy-goodman, jessica hische, jessica-hische, pharrell williams, timothy goodman, hauser & wirth, pharrell-williams, apple, fo pulse, nike