FO Pulse July 11, 2026: 433 Holds No. 1, adidas Jumps 162
By FO Pulse | 7/12/2026
433 is #1 on the FO Pulse (2026-07-11 close).
433 held No. 1 on the FO Pulse July 11, 2026 close with 41,796,617 likes over seven days. adidas was the day's biggest climber, up 162 to #86. 3 names entered the chart.
Key Points
- 433 is No. 1 with 41,796,617 likes over 7 days
- adidas climbed 162 to #86
- YouTube is the most-referenced name, cited by 61 accounts
- Ja Morant is converging — 4 accounts in 24h
- nyc leads the region radar with 301 mentions
The FO Pulse closed July 11, 2026 with 433 at No. 1, holding the top spot on 41,796,617 likes across 92 posts in the trailing seven days. The chart tracks 811 brands and institutions across culture; this close counted 7,177 posts and 223,566,366 interactions.
Climbing
- adidas (fashion) climbed 162 to #86 with 154,336 likes across 2 posts
- Columbia Records (music) climbed 121 to #329 with 3,392 likes across 3 posts
- TikTok (tech) climbed 91 to #278 with 6,237 likes across 3 posts
Cooling
- Serena Williams (sports) fell 183 to #324 with 3,644 likes across 1 posts
- Hi-Fructose (art) fell 106 to #364 with 2,141 likes across 8 posts
- KAWS (art) fell 76 to #267 with 6,833 likes across 3 posts
New to the chart
- Don Toliver (music) enters at #101
- Complex News (culture) enters at #143
- Top Dawg Entertainment (music) enters at #336
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 61 accounts
2. Nike — 26 accounts
3. Future — 26 accounts
4. Dior — 22 accounts
5. Apple — 21 accounts
6. Jordan — 19 accounts
7. Cristiano Ronaldo — 17 accounts
8. Netflix — 17 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- Ja Morant — 4 accounts, cross-type
- TikTok — 3 accounts, cross-type
- Future — 2 accounts, cross-type
- Kendrick Lamar — 2 accounts, cross-type
- YouTube — 12 accounts
Strongest connection: 433 → Kylian Mbappé.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 301 mentions, up 36%
- paris — 212 mentions, up 138%
- london — 134 mentions, up 43%
- la — 45 mentions
- tokyo — 34 mentions, up 13%
- miami — 33 mentions, up 50%
Hottest home scenes by engagement: paris (5,491,261), london (3,933,920), toronto (2,109,162), nyc (2,089,086), atlanta (1,822,885).
Full rankings, category leaders, and trending words are on the July 11, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 11, 2026?
433 closed at No. 1 with 41,796,617 likes across 92 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 811 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 11, 2026 close?
adidas climbed 162 spots to #86, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Nike, Future, Dior, Apple. YouTube led, referenced by 61 distinct accounts.
Which names are converging in culture right now?
Ja Morant (4 accounts), TikTok (3 accounts), Future (2 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 301 mentions. Top cities: nyc (301), paris (212), london (134), la (45).
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