CENTRAL CEE SYNAWORLD X NIKE CAMPAIGN GOES GLOBAL

By Chief Editor | 4/27/2026

Central Cee's Synaworld brand and Nike have released a collaboration campaign film directed by EverydayWe and produced in Hong Kong. The Synaworld x Nike collection spans three Air Force 1 Low colorways priced between $130 and $150 USD, alongside co-branded apparel. The rollout builds on a first chapter that began with a Tech Fleece tracksuit and Air Max 95 drop in October 2024.

Key Points

• The Synaworld x Nike Air Force 1 Low 'Light Smoke Grey' released February 13, 2026 via SNKRS for $130 USD, with two additional colorways following through spring and a 'Dark Beetroot' UK exclusive scheduled for November 2026.
• The campaign film was directed and filmed by EverydayWe, co-directed by @the11thgram and @thebastardsgram, with a Hong Kong production crew listed under rental house @rentacamera_hk.
• Central Cee launched Synaworld in October 2022, with its inaugural May 2023 drop selling out in four minutes.
• Can't Rush Greatness, released January 24, 2025 via CC4L and Columbia Records, debuted at No. 1 on the UK Albums Chart and No. 9 on the Billboard 200, the first UK rap album to reach the US top ten.
• The first Synaworld x Nike chapter arrived October 2024 with a Tech Fleece tracksuit and Air Max 95, sold via JD Sports and Nike's website.

Topics: central cee, synaworld, nike, air force 1, uk streetwear, nike collaboration, uk rap, campaign film, everydaywe, fashion, focus-42-25