CENTRAL CEE SYNAWORLD X NIKE CAMPAIGN GOES GLOBAL
By Editor in Chief | Approved by Will Nichols, Editor in Chief | 4/27/2026
Nike is #136 on the FO Pulse (2026-07-25 close).
Central Cee's Synaworld brand and Nike have released a collaboration campaign film directed by EverydayWe and produced in Hong Kong. The Synaworld x Nike collection spans three Air Force 1 Low colorways priced between $130 and $150 USD, alongside co-branded apparel. The rollout builds on a first chapter that began with a Tech Fleece tracksuit and Air Max 95 drop in October 2024.
Key Points
- The Synaworld x Nike Air Force 1 Low 'Light Smoke Grey' released February 13, 2026 via SNKRS for $130 USD, with two additional colorways following through spring and a 'Dark Beetroot' UK exclusive scheduled for November 2026.
- The campaign film was directed and filmed by EverydayWe, co-directed by @the11thgram and @thebastardsgram, with a Hong Kong production crew listed under rental house @rentacamera_hk.
- Central Cee launched Synaworld in October 2022, with its inaugural May 2023 drop selling out in four minutes.
- Can't Rush Greatness, released January 24, 2025 via CC4L and Columbia Records, debuted at No. 1 on the UK Albums Chart and No. 9 on the Billboard 200, the first UK rap album to reach the US top ten.
- The first Synaworld x Nike chapter arrived October 2024 with a Tech Fleece tracksuit and Air Max 95, sold via JD Sports and Nike's website.
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Frequently Asked Questions
When does the Synaworld x Nike Air Force 1 release?
The 'Light Smoke Grey' colorway released February 13, 2026 via SNKRS for $130 USD. The 'Racer Blue' colorway dropped in February 2026 for $150 USD. A 'Dark Beetroot and Red Oxide' UK exclusive is scheduled for November 2026.
What is Synaworld and who founded it?
Synaworld is a UK streetwear brand founded by West London rapper Central Cee in October 2022. It launched its first public drop on May 7, 2023, which sold out in four minutes.
Who directed the Synaworld x Nike campaign film?
The campaign film was directed and filmed by EverydayWe, co-directed by @the11thgram and @thebastardsgram, with production managed by a Hong Kong-based crew under rental house @rentacamera_hk.
Topics: central cee, synaworld, nike, air force 1, uk streetwear, nike collaboration, uk rap, campaign film, everydaywe, fashion, focus-42-25