ANTHONY EDWARDS' ADIDAS AE3 GOES LOW TOP THIS FRIDAY

adidas called the Anthony Edwards 3 "your favorite hooper's favorite hoop shoe, part 3" when it confirmed the line closes on the same tagline it always has. Believe That. The shoe lands Friday, September 18, at 10 AM ET, and for the first time in three signature models it does not share a silhouette with the pair that came before it.

The AE1 and AE2 were both built as mid top basketball shoes. The AE3 drops low, a shape change big enough that adidas is treating it as the headline detail rather than a footnote in the Cold Blooded release notes. Three shoes into the deal, adidas is betting Edwards can carry a real design shift, not just a new paint job.

Hyperboost Replaces Lightstrike Under the Chevron Cage

Every cushioning setup in the first two Edwards shoes ran on Lightstrike foam. The AE3 switches to full length Hyperboost, adidas' softer, more responsive compound, mounted under a mesh upper and a molded TPU cage built for lateral lockdown. A multi angled chevron pattern runs across the midfoot for torsional support, the part of the shoe that keeps a size 15 foot from rolling on a hard cut.

Cold Blooded, the launch colorway, pairs Bliss Blue and Sky Tint across the upper with Tech Grey Metallic hits and translucent green showing through the outsole and cage. The pair ships with an extra set of blue laces, a small detail that matters more to a reseller counting accessories than to anyone lacing up for a Tuesday run. The low top shape also changes how the ankle collar sits, cut closer to the foot than the padded mid top collars on the first two models.

September 18. Foot Locker Gets It First.

Foot Locker holds the exclusive on Cold Blooded, priced at 130 dollars in adult sizing, 100 dollars in grade school and 90 dollars in preschool, under the SKU KH8537. It is the 130 dollar adult price point Edwards has held since the AE1 launched in January 2024, even as the shoe underneath it has changed twice.

Cold Blooded will not be the only AE3 colorway this year. adidas has a Snow Camo pair scheduled for October 9 and a Lucid Pink release set for November 20, both signs the brand is running a rapid colorway cadence that made the first two models a fixture on team store shelves and resale sites alike. Edwards has stayed busy with adidas outside basketball too. He put a Superstar Unity Orange out with Edison Chen's CLOT in July, the third chapter of the brand's animated Moonshot campaign, proof the shoe deal has expanded well past game day product.

Two Years After the AE1 Sold Out Its First Colorway

The AE1 launched in January 2024 and sold out its debut With Love colorway almost immediately, then went on to become adidas' best selling current signature basketball shoe and the fifth best selling signature basketball shoe in the sport for 2025, according to sales tracking cited by Sportico. That is the shoe the AE3 has to follow, and it explains why adidas is not treating a silhouette change lightly three models in.

It is also the third signature product adidas has built around Edwards in two years, and the least cinematic one. In September, adidas Italia paired Edwards with Formula One points leader Kimi Antonelli for The Ants, a short film built around a card table and a real Spades habit Edwards has talked about in interviews. That campaign sold a personality. The AE3 launch sells a cushioning switch and a new outsole shape, no card table required, which says something about how much room adidas thinks the shoe itself can carry on its own.

Believe That Is Not Just a Tagline

Believe That has closed every AE launch since 2024, and by the third shoe it reads less like marketing copy and more like a track record. adidas took a shoe that was already outselling most of the category and changed its shape and its foam anyway, betting Edwards' name carries the risk of a silhouette nobody asked to see altered. At 130 dollars, the adult price has not moved since the first model in 2024. The construction, twice now, has changed, and Cold Blooded is the version that puts a number on how far adidas will push it before the next colorway lands in October.