CLOT'S ADIDAS SUPERSTAR UNITY ORANGE DROPS JULY 25 AT $200

Edison Chen's CLOT and adidas Originals posted chapter three of an animated campaign called The Moonshot this week, and the shoe underneath it, the Superstar Unity Orange KK1388, ships July 25 for $200. Minnesota Timberwolves guard Anthony Edwards stars in the promo. California animator Annie Choi, who posts as anchoponcho, directed the anime segment. adidas Originals x Edison Chen x CLOT is now three chapters deep into a serialized rollout, and the shoe carrying it is quieter and more disciplined than the campaign wrapped around it.

Annie Choi Draws Chapter Three

Annie Choi, who posts as anchoponcho, animated chapter three of The Moonshot. The California based artist previously directed the anime segment for adidas's Mundial soccer boot campaign, and her outside client list includes Hermès, Loewe, Dior Beauty, Helmut Lang, Louis Vuitton and Ugg. The Business of Fashion has singled her out for fusing luxury branding into dreamlike narratives, which is exactly the register CLOT wants for a basketball collaboration trying to feel like fashion rather than merchandise. Edwards appears inside the animated segment as the athlete fronting a shoe he did not design, an arrangement CLOT has run since Chen signed his ongoing partnership with adidas Originals. Building the campaign in chapters, rather than a single drop announcement, is Chen's way of holding attention across a rollout instead of spending it in one post.

$200 for a Ribbed Shell Toe

The Unity Orange Superstar KK1388 releases July 25 for $200, keeping the shoe's original white leather upper and ribbed rubber shell toe intact, the same construction adidas has run on the Superstar since the model launched as a basketball shoe in 1969. CLOT swapped the classic black Three Stripes for dark brown, matched the heel tabs to it, and wrapped a bright orange leather strip around the lower edge of the shoe. adidas's other design lab took the opposite approach on Y3's first vulcanized sneaker for fall 2026, rebuilding the sole from the ground up. The ribbed shell toe itself predates any of this. adidas built the model for basketball in 1969, and Run DMC adopted it without laces a decade later, turning it into a defining icon of streetwear before adidas ever paid a rapper for the association. CLOT left that architecture alone here and edited only the color story, a smaller and more controlled move than most collaborator Superstars attempt.

The Family and Friends Anthony Edwards 1 Low Came First

Chen and Edwards worked together before the Unity Orange, on a family and friends only Anthony Edwards 1 Low that never reached retail. That shoe paired a black base and blue flame graphics across the upper with insoles carrying both the CLOT logo and Edwards' personal tree emblem, a detail that mostly circulated through images Chen posted himself rather than any official campaign. The Unity Orange is the public sequel to that private project. Edwards is not a guest star bolted onto an unrelated shoe. He is the second act of a relationship CLOT was already building before adidas Originals put a marketing budget behind it.

Three Superstars in Two Years, Same Collaborator

Three Superstars in two years, all from the same collaborator. A silk print dress shoe and a matching Qi Flow sneaker for Lunar New Year, and now the Unity Orange. Chen has held a continuous adidas Originals partnership since he signed on, longer than most streetwear founders keep a single brand account before moving to the next collaborator. That continuity fits into a small lineage of designers who parked themselves inside one house instead of collab hopping, the same pattern that carried Pharrell Williams from Louis Vuitton back into adidas Originals earlier this month. Choi's Mundial animation and The Moonshot are not separate projects either. Both live under the same adidas Originals partnership with Chen, which means the same artist is working across a soccer boot campaign and a basketball inspired Superstar chapter.

Judge This One By the Leather, Not the Anime

The Unity Orange earns its $200 price on construction alone, before anyone watches Choi's animation or clocks Edwards' cameo in it. Strip away chapter three, the Timberwolves guard, and the anchoponcho credit, and what is left is a well built leather Superstar with one deliberate color change, white leather, dark brown stripes, an orange edge, shipping July 25 through adidas and select retailers. The campaign is doing a lot of work to make a modest shoe feel like an event. The shoe does not need the help.