adidas Skateboarding Teases Welcome Collection With Nora

The adidas Skateboarding Welcome Collection is coming soon, and its first look is a short film about a quest to get Nora home. adidas Skateboarding introduced the film with the line "Lost in a forgotten realm, the quest to get Nora home might not be what it seems," and credits the filming to tom_dull. It lists no date, no pieces and no price.

That leaves three facts and one open question. The facts: the collection is called Welcome, it is coming soon, and the film centers on Nora, the name adidas Skateboarding has put on Nora Vasconcellos's signature shoe since 2022. The open question: whether Welcome points at Welcome Skateboards, the company where Vasconcellos turned pro before adidas signed her in 2017. adidas has not said, and searches for a joint Welcome and adidas product turned up nothing.

Nora Turned Pro for Welcome Before adidas Signed Her

Nora Vasconcellos met Welcome founder Jason Celaya in Orange County, California, and he invited her onto the team. She turned pro there, and Welcome gave her a signature deck. adidas Skateboarding signed her in 2017, months after she turned pro and won the Vans Park Series World Championship the same year, and she became the brand's first female pro skater.

So the word Welcome already sits in her biography. Whether the collection name is a nod to that history or a coincidence is a call adidas has not made in public, and nothing in the announcement ties the two. The film's wording, a forgotten realm and a quest, reads as fantasy, not as a skate company's catalog.

Four Chapters Under One Name

The Nora name has now carried four kinds of release, which makes the Welcome Collection the next step in a pattern.

In 2017, adidas Skateboarding announced a 15 minute digital short called Nora and released a teaser before its December 21 premiere. In 2019, it released a six piece unisex apparel and footwear capsule built with Vasconcellos, including color blocked pastel polos, a lavender chino pant, a soft insulated yellow fleece and a matching 3MC shoe, on sale from October 17 on adidas Skateboarding's website.

In 2022, the signature shoe arrived. NORA by Nora Vasconcellos launched at $80 alongside an apparel pack that included a track top and track slacks in technical recycled polyester twill. The cupsole takes its shape from vintage tennis shoes, with an extended toe cap and Adituff reinforcement. On August 5, 2026, adidas restocked the shoe in Chalk White, Bliss Blue and White, the fourth year of the line, available in select skate shops and at adidas.com/Nora.

A short film that leads into a collection is therefore not new for this name. The 2017 short is the earliest Nora release on record, and the 2026 teaser puts a film in front of a range again.

Who Filmed It, and What adidas Usually Credits

The credit on the new film reads tom_dull, and searches for a filmmaker by that name returned no matching profile, so the credit stands as written. It follows a habit. adidas Skateboarding names its camera crew in its captions: the 2026 Samba ADV campaign credited photographers semrubio and bannsen_und_yannick and filmers torstenfrank and poobert, and the Lisbon Glenburn trip with Tim Debauché, Jarrad Carlin, Lau Willems and Lilli Werner credited semrubio and d_serr poobert by name, as covered in September.

That line of credits runs through a 2026 in which the skate team's calendar has been busy. The Glenburn debuted in February and picked up a Thrasher and Argentine Football Association collaboration by June 1, the Gonz heavyweight cotton line came back to skate shops at the end of July, and the Samba ADV got its own campaign in August. The Welcome Collection is the one item on that calendar with no date.

What Stays Unlisted

Four details are open: the release date, the piece list, the retail partners and the price. The announcement's only timing is "coming soon." For a brand that restocked the Nora shoe at $80 and has held that price across nearly every colorway, the shoe is the obvious candidate to appear, but the announcement does not say it is part of the collection.

What the record holds is narrow. A collection named Welcome, a film about getting Nora home, a filming credit to tom_dull, a pro skater who turned pro for Welcome before 2017, and an August 2026 restock that kept her shoe in shops. Everything else waits for adidas.