FO Pulse — October 14, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,163 posts, 309,301,583 interactions). The chart closes nightly; this is the October 14, 2026 close. Biggest moves: Def Jam Recordings down 251 to #572, Shazam up 247 to #272, Dirty Hit up 179 to #229.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,881,573 | 12.4% | 91 | ▲ 1 |
| 2 | FC Barcelona | sports | 35,130,942 | 11.2% | 55 | ▲ 1 |
| 3 | Lionel Messi | sports | 23,657,647 | 7.6% | 4 | ▼ 2 |
| 4 | Formula 1 | sports | 14,927,256 | 4.8% | 109 | — |
| 5 | Cristiano Ronaldo | sports | 14,903,053 | 4.8% | 3 | ▲ 1 |
| 6 | Real Madrid | sports | 13,471,539 | 4.3% | 71 | ▼ 1 |
| 7 | Scuderia Ferrari | sports | 11,803,741 | 3.8% | 85 | — |
| 8 | House of Highlights | sports | 7,218,956 | 2.3% | 83 | — |
| 9 | MrBeast | tech | 6,738,580 | 2.2% | 5 | ▲ 1 |
| 10 | SportsCenter | sports | 6,525,521 | 2.1% | 45 | ▼ 1 |
| 11 | Bleacher Report | sports | 6,345,902 | 2% | 99 | — |
| 12 | Inter Miami CF | sports | 6,163,056 | 2% | 44 | ▲ 2 |
| 13 | UEFA Champions League | sports | 6,069,431 | 1.9% | 79 | ▲ 5 |
| 14 | Oracle Red Bull Racing | sports | 5,209,599 | 1.7% | 87 | ▼ 1 |
| 15 | MLB | sports | 5,057,878 | 1.6% | 121 | ▲ 2 |
| 16 | ESPN | sports | 5,001,844 | 1.6% | 81 | ▼ 4 |
| 17 | OneFootball | sports | 4,808,213 | 1.5% | 90 | ▼ 1 |
| 18 | Arsenal | sports | 4,317,850 | 1.4% | 91 | ▲ 1 |
| 19 | Jude Bellingham | sports | 4,196,970 | 1.3% | 2 | ▲ 4 |
| 20 | Neymar Jr | sports | 4,121,961 | 1.3% | 2 | ▲ 2 |
| 21 | NBA | sports | 3,890,189 | 1.2% | 150 | ▼ 1 |
| 22 | NFL | sports | 3,585,142 | 1.1% | 126 | ▼ 1 |
| 23 | Lewis Hamilton | sports | 3,084,698 | 1% | 4 | ▲ 6 |
| 24 | Paris Saint-Germain | sports | 2,976,715 | 1% | 68 | — |
| 25 | Netflix | culture | 2,758,294 | 0.9% | 63 | ▲ 2 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Netflix
- fashion: Louis Vuitton
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 55 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 55 | 470,105 | steady |
| 2 | Jordan | 36 | 199,247 | steady |
| 3 | Nike | 23 | 116,475 | steady |
| 4 | Nothing | 18 | 490,777 | steady |
| 5 | Apple | 17 | 243,475 | steady |
| 6 | TikTok | 16 | 107,159 | steady |
| 7 | adidas | 15 | 110,362 | steady |
| 8 | Netflix | 15 | 78,674 | cooling |
| 9 | Saint Laurent | 15 | 42,167 | steady |
| 10 | @suprsupreme | 14 | 92,812 | cooling |
| 11 | WNBA | 13 | 366,254 | steady |
| 12 | Supreme | 13 | 44,665 | cooling |
| 13 | 12 | 167,024 | rising | |
| 14 | Drake | 12 | 90,598 | steady |
| 15 | Tate | 12 | 7,424 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 17 accounts, cross-type
- ESPN — 5 accounts, cross-type
- Nike — 9 accounts, cross-type
- Jordan — 7 accounts, cross-type
- Real Madrid — 6 accounts, cross-type
- Apple — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,210,004 combined engagement
- 433 → Real Madrid · 3,140,008 combined engagement
- Formula 1 → Max Verstappen · 1,943,593 combined engagement
- Louis Vuitton → Real Madrid · 573,349 combined engagement
- 433 → Arsenal · 562,817 combined engagement
- 433 → Lionel Messi · 530,319 combined engagement
- FC Barcelona → Nothing · 448,408 combined engagement
- OneFootball → Real Madrid · 354,335 combined engagement
- Real Madrid → GOAL · 322,275 combined engagement
- Don Toliver → Rolling Stone · 300,235 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 338 | -10% |
| london | 244 | +57% |
| paris | 128 | -63% |
| la | 80 | -46% |
| chicago | 54 | +15% |
| atlanta | 48 | 0% |
| tokyo | 44 | +7% |
| milan | 43 | +59% |
| austin | 31 | +63% |
| miami | 30 | -32% |
Hottest home scenes by 7-day engagement: miami (6,260,664) · paris (5,613,856) · london (5,218,868) · nyc (3,815,451) · toronto (2,507,142) · milan (1,616,938).
Frequently asked
- Who is leading culture on the FO Pulse for October 14, 2026?
- 433 holds #1 on the FO Pulse for October 14, 2026 with 12.4% share of culture's attention, ranked by 38,881,573 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Lionel Messi, 4. Formula 1, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Nothing, Apple. YouTube led, referenced by 55 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 338 mentions. Top cities: nyc (338), london (244), paris (128), la (80).
- Which names are converging in culture right now?
- YouTube (17 accounts), ESPN (5 accounts), Nike (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.