FO Pulse — October 13, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,093 posts, 320,477,967 interactions). The chart closes nightly; this is the October 13, 2026 close. Biggest moves: Snapchat down 312 to #461, Serena Williams up 238 to #295, YouTube Music down 220 to #329.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Lionel Messi | sports | 49,678,546 | 15.3% | 4 | — |
| 2 | 433 | sports | 38,992,149 | 12% | 87 | — |
| 3 | FC Barcelona | sports | 30,252,210 | 9.3% | 54 | — |
| 4 | Formula 1 | sports | 15,400,170 | 4.7% | 111 | ▲ 2 |
| 5 | Real Madrid | sports | 13,127,626 | 4% | 61 | ▲ 2 |
| 6 | Cristiano Ronaldo | sports | 11,229,042 | 3.5% | 2 | ▼ 2 |
| 7 | Scuderia Ferrari | sports | 11,009,739 | 3.4% | 86 | ▲ 1 |
| 8 | House of Highlights | sports | 7,379,326 | 2.3% | 87 | ▲ 3 |
| 9 | SportsCenter | sports | 7,154,220 | 2.2% | 48 | ▲ 1 |
| 10 | MrBeast | tech | 6,652,380 | 2.1% | 5 | ▲ 3 |
| 11 | Bleacher Report | sports | 6,324,167 | 1.9% | 100 | ▲ 1 |
| 12 | ESPN | sports | 5,413,458 | 1.7% | 83 | ▲ 2 |
| 13 | Oracle Red Bull Racing | sports | 5,169,305 | 1.6% | 84 | ▲ 4 |
| 14 | Inter Miami CF | sports | 5,061,917 | 1.6% | 36 | ▲ 2 |
| 15 | Vinícius Júnior | sports | 4,962,503 | 1.5% | 2 | ▲ 5 |
| 16 | OneFootball | sports | 4,935,318 | 1.5% | 80 | ▼ 1 |
| 17 | MLB | sports | 4,763,232 | 1.5% | 110 | ▲ 2 |
| 18 | UEFA Champions League | sports | 4,637,559 | 1.4% | 66 | ▲ 3 |
| 19 | Arsenal | sports | 4,268,071 | 1.3% | 88 | ▲ 4 |
| 20 | NBA | sports | 4,133,932 | 1.3% | 151 | ▲ 2 |
| 21 | NFL | sports | 3,351,541 | 1% | 125 | ▲ 5 |
| 22 | Neymar Jr | sports | 3,219,236 | 1% | 2 | ▼ 17 |
| 23 | Jude Bellingham | sports | 3,140,786 | 1% | 1 | ▼ 5 |
| 24 | Paris Saint-Germain | sports | 2,495,809 | 0.8% | 50 | ▲ 1 |
| 25 | Juventus | sports | 2,465,932 | 0.8% | 55 | ▲ 2 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: ArchDigest
- sports: Lionel Messi
- culture: Netflix
- fashion: Louis Vuitton
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 52 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 52 | 454,392 | steady |
| 2 | Jordan | 39 | 255,702 | steady |
| 3 | Nothing | 21 | 517,821 | steady |
| 4 | Apple | 19 | 280,308 | steady |
| 5 | Nike | 19 | 117,293 | steady |
| 6 | TikTok | 17 | 117,548 | rising |
| 7 | adidas | 16 | 115,577 | steady |
| 8 | @suprsupreme | 15 | 476,149 | steady |
| 9 | Netflix | 15 | 116,938 | rising |
| 10 | Drake | 15 | 113,785 | cooling |
| 11 | Saint Laurent | 15 | 45,960 | steady |
| 12 | Tate | 15 | 19,410 | cooling |
| 13 | Supreme | 14 | 421,972 | steady |
| 14 | WNBA | 13 | 361,827 | steady |
| 15 | Future | 12 | 56,987 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Google — 5 accounts, cross-type
- Nothing — 3 accounts, cross-type
- YouTube — 18 accounts, cross-type
- Apple — 8 accounts, cross-type
- Netflix — 7 accounts, cross-type
- Tate — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,413,061 combined engagement
- 433 → Real Madrid · 2,777,975 combined engagement
- 433 → Lionel Messi · 2,058,368 combined engagement
- Formula 1 → Max Verstappen · 1,869,899 combined engagement
- Louis Vuitton → Real Madrid · 573,349 combined engagement
- FC Barcelona → Nothing · 448,408 combined engagement
- 433 → Arsenal · 395,427 combined engagement
- OneFootball → Lionel Messi · 389,206 combined engagement
- 433 → Supreme · 369,046 combined engagement
- Real Madrid → GOAL · 322,275 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 348 | -10% |
| london | 211 | +35% |
| paris | 148 | -59% |
| la | 80 | -47% |
| chicago | 54 | +2% |
| atlanta | 53 | +20% |
| tokyo | 48 | +26% |
| milan | 46 | +70% |
| austin | 30 | +88% |
| miami | 29 | -34% |
Hottest home scenes by 7-day engagement: london (5,154,633) · miami (5,098,529) · paris (4,650,413) · nyc (3,622,739) · toronto (2,478,885) · milan (1,762,550).
Frequently asked
- Who is leading culture on the FO Pulse for October 13, 2026?
- Lionel Messi holds #1 on the FO Pulse for October 13, 2026 with 15.3% share of culture's attention, ranked by 49,678,546 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Lionel Messi, 2. 433, 3. FC Barcelona, 4. Formula 1, 5. Real Madrid, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nothing, Apple, Nike. YouTube led, referenced by 52 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 348 mentions. Top cities: nyc (348), london (211), paris (148), la (80).
- Which names are converging in culture right now?
- Google (5 accounts), Nothing (3 accounts), YouTube (18 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.