FO Pulse — October 11, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,236 posts, 387,591,522 interactions). The chart closes nightly; this is the October 11, 2026 close. Biggest moves: Serena Williams down 266 to #539, Marine Serre down 213 to #570, Willy Chavarria up 181 to #358.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Lionel Messi | sports | 55,943,914 | 14.3% | 4 | — |
| 2 | 433 | sports | 45,322,285 | 11.5% | 99 | — |
| 3 | Cristiano Ronaldo | sports | 34,315,771 | 8.7% | 3 | — |
| 4 | FC Barcelona | sports | 25,768,027 | 6.6% | 44 | ▲ 1 |
| 5 | Neymar Jr | sports | 24,188,359 | 6.2% | 3 | ▼ 1 |
| 6 | Formula 1 | sports | 14,128,766 | 3.6% | 111 | — |
| 7 | Real Madrid | sports | 13,892,810 | 3.5% | 58 | — |
| 8 | Scuderia Ferrari | sports | 10,572,097 | 2.7% | 87 | — |
| 9 | adidas Football | sports | 9,286,922 | 2.4% | 12 | — |
| 10 | MrBeast | tech | 7,133,520 | 1.8% | 5 | — |
| 11 | House of Highlights | sports | 6,899,942 | 1.8% | 89 | ▲ 1 |
| 12 | SportsCenter | sports | 6,495,734 | 1.7% | 53 | ▼ 1 |
| 13 | Bleacher Report | sports | 6,262,606 | 1.6% | 95 | — |
| 14 | ESPN | sports | 5,507,967 | 1.4% | 86 | ▲ 1 |
| 15 | OneFootball | sports | 5,255,943 | 1.3% | 95 | ▼ 1 |
| 16 | Inter Miami CF | sports | 5,054,189 | 1.3% | 29 | ▲ 10 |
| 17 | UEFA Champions League | sports | 4,946,662 | 1.3% | 59 | ▼ 1 |
| 18 | Vinícius Júnior | sports | 4,707,150 | 1.2% | 2 | ▲ 2 |
| 19 | Jude Bellingham | sports | 4,629,544 | 1.2% | 2 | ▲ 8 |
| 20 | Oracle Red Bull Racing | sports | 4,563,588 | 1.2% | 80 | ▼ 2 |
| 21 | MLB | sports | 4,411,090 | 1.1% | 104 | ▼ 4 |
| 22 | NBA | sports | 3,938,175 | 1% | 139 | ▼ 3 |
| 23 | NFL | sports | 3,709,100 | 0.9% | 114 | ▼ 1 |
| 24 | Arsenal | sports | 3,700,268 | 0.9% | 70 | ▼ 3 |
| 25 | Kylian Mbappé | sports | 3,643,496 | 0.9% | 1 | ▼ 2 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: ArchDigest
- sports: Lionel Messi
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 57 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 57 | 489,984 | steady |
| 2 | Jordan | 38 | 280,797 | steady |
| 3 | Nothing | 26 | 554,382 | rising |
| 4 | Chanel | 23 | 170,687 | steady |
| 5 | Apple | 19 | 225,334 | steady |
| 6 | TikTok | 18 | 92,582 | steady |
| 7 | Nike | 18 | 79,337 | steady |
| 8 | Drake | 17 | 166,641 | steady |
| 9 | Future | 16 | 83,896 | steady |
| 10 | Saint Laurent | 15 | 44,617 | steady |
| 11 | adidas | 15 | 39,431 | cooling |
| 12 | Netflix | 14 | 64,494 | steady |
| 13 | @suprsupreme | 13 | 407,150 | steady |
| 14 | Supreme | 12 | 387,295 | steady |
| 15 | WNBA | 12 | 349,058 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 8 accounts, cross-type
- Jordan — 6 accounts, cross-type
- Drake — 4 accounts, cross-type
- adidas — 3 accounts, cross-type
- Lionel Messi — 3 accounts, cross-type
- Nike — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,696,339 combined engagement
- 433 → Lionel Messi · 2,058,368 combined engagement
- 433 → Real Madrid · 1,917,246 combined engagement
- Formula 1 → Max Verstappen · 1,386,092 combined engagement
- OneFootball → Lionel Messi · 972,836 combined engagement
- FC Barcelona → Nothing · 448,408 combined engagement
- OneFootball → Real Madrid · 397,371 combined engagement
- 433 → Supreme · 369,046 combined engagement
- Formula 1 → Red Bull · 348,310 combined engagement
- Miu Miu → Prada · 344,453 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 363 | -5% |
| paris | 222 | -35% |
| london | 170 | -6% |
| la | 92 | -43% |
| chicago | 56 | -2% |
| atlanta | 49 | +23% |
| tokyo | 47 | +12% |
| milan | 38 | -19% |
| berlin | 28 | +4% |
| miami | 24 | -55% |
Hottest home scenes by 7-day engagement: miami (5,092,501) · london (4,851,853) · paris (4,810,731) · nyc (3,590,863) · milan (2,860,768) · toronto (2,392,490).
Frequently asked
- Who is leading culture on the FO Pulse for October 11, 2026?
- Lionel Messi holds #1 on the FO Pulse for October 11, 2026 with 14.3% share of culture's attention, ranked by 55,943,914 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Lionel Messi, 2. 433, 3. Cristiano Ronaldo, 4. FC Barcelona, 5. Neymar Jr, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nothing, Chanel, Apple. YouTube led, referenced by 57 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 363 mentions. Top cities: nyc (363), paris (222), london (170), la (92).
- Which names are converging in culture right now?
- YouTube (8 accounts), Jordan (6 accounts), Drake (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
october, collection, show, read, music, game, season, while, design, story, video, people, york, album, down
Coverage of everything on this chart: Finally Offline articles.