FO Pulse — October 10, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,425 posts, 389,176,184 interactions). The chart closes nightly; this is the October 10, 2026 close. Biggest moves: Amazon Music down 226 to #388, danielleguizio up 162 to #362, Broken Planet down 144 to #479.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Lionel Messi | sports | 63,900,311 | 16.2% | 4 | — |
| 2 | 433 | sports | 44,116,447 | 11.2% | 97 | — |
| 3 | Cristiano Ronaldo | sports | 33,718,731 | 8.6% | 3 | ▲ 1 |
| 4 | Neymar Jr | sports | 23,859,647 | 6.1% | 3 | ▼ 1 |
| 5 | FC Barcelona | sports | 23,473,222 | 6% | 41 | — |
| 6 | Formula 1 | sports | 13,671,369 | 3.5% | 119 | — |
| 7 | Real Madrid | sports | 12,924,985 | 3.3% | 57 | — |
| 8 | Scuderia Ferrari | sports | 10,296,474 | 2.6% | 81 | — |
| 9 | adidas Football | sports | 9,048,301 | 2.3% | 11 | — |
| 10 | MrBeast | tech | 8,588,911 | 2.2% | 5 | ▲ 6 |
| 11 | SportsCenter | sports | 6,802,124 | 1.7% | 54 | ▼ 1 |
| 12 | House of Highlights | sports | 6,608,310 | 1.7% | 88 | ▼ 1 |
| 13 | Bleacher Report | sports | 6,289,403 | 1.6% | 93 | ▼ 1 |
| 14 | OneFootball | sports | 5,712,745 | 1.4% | 95 | ▼ 1 |
| 15 | ESPN | sports | 5,322,749 | 1.4% | 83 | — |
| 16 | UEFA Champions League | sports | 4,938,183 | 1.3% | 59 | ▲ 3 |
| 17 | MLB | sports | 4,799,111 | 1.2% | 112 | ▲ 3 |
| 18 | Oracle Red Bull Racing | sports | 4,630,693 | 1.2% | 74 | ▼ 1 |
| 19 | NBA | sports | 4,167,782 | 1.1% | 129 | ▼ 1 |
| 20 | Vinícius Júnior | sports | 3,803,401 | 1% | 2 | ▲ 10 |
| 21 | Arsenal | sports | 3,655,578 | 0.9% | 67 | ▲ 6 |
| 22 | NFL | sports | 3,626,737 | 0.9% | 118 | — |
| 23 | Kylian Mbappé | sports | 3,584,333 | 0.9% | 1 | ▲ 2 |
| 24 | Paris Saint-Germain | sports | 3,524,114 | 0.9% | 48 | ▼ 1 |
| 25 | Lewis Hamilton | sports | 3,172,687 | 0.8% | 3 | ▼ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: Lionel Messi
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 57 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 57 | 524,350 | steady |
| 2 | Jordan | 37 | 275,580 | steady |
| 3 | Nothing | 27 | 391,052 | steady |
| 4 | Chanel | 23 | 167,717 | steady |
| 5 | Apple | 22 | 206,079 | steady |
| 6 | Nike | 19 | 84,249 | steady |
| 7 | TikTok | 18 | 90,078 | steady |
| 8 | adidas | 17 | 194,503 | steady |
| 9 | Future | 17 | 84,291 | steady |
| 10 | Drake | 16 | 156,638 | steady |
| 11 | Netflix | 16 | 65,575 | steady |
| 12 | Prada | 15 | 655,048 | steady |
| 13 | Saint Laurent | 15 | 44,617 | steady |
| 14 | ComplexCon | 14 | 150,640 | steady |
| 15 | ESPN | 13 | 567,319 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Apple — 5 accounts, cross-type
- Jordan — 13 accounts, cross-type
- WNBA — 7 accounts, cross-type
- Nike — 4 accounts, cross-type
- Prada — 3 accounts, cross-type
- Real Madrid — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,920,541 combined engagement
- 433 → Lionel Messi · 2,058,368 combined engagement
- 433 → Real Madrid · 1,338,445 combined engagement
- OneFootball → Lionel Messi · 924,633 combined engagement
- Formula 1 → Max Verstappen · 757,803 combined engagement
- Miu Miu → Prada · 603,865 combined engagement
- Formula 1 → Red Bull · 429,433 combined engagement
- OneFootball → Real Madrid · 422,553 combined engagement
- 433 → Supreme · 369,046 combined engagement
- OneFootball → Cristiano Ronaldo · 367,256 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 359 | -5% |
| paris | 243 | -23% |
| london | 163 | -11% |
| la | 123 | -5% |
| chicago | 58 | +12% |
| atlanta | 55 | +62% |
| tokyo | 49 | +26% |
| milan | 37 | -35% |
| berlin | 26 | -13% |
| miami | 24 | -54% |
Hottest home scenes by 7-day engagement: paris (4,980,236) · london (4,492,859) · nyc (3,597,338) · miami (3,074,320) · milan (3,007,649) · toronto (2,227,246).
Frequently asked
- Who is leading culture on the FO Pulse for October 10, 2026?
- Lionel Messi holds #1 on the FO Pulse for October 10, 2026 with 16.2% share of culture's attention, ranked by 63,900,311 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Lionel Messi, 2. 433, 3. Cristiano Ronaldo, 4. Neymar Jr, 5. FC Barcelona, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nothing, Chanel, Apple. YouTube led, referenced by 57 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 359 mentions. Top cities: nyc (359), paris (243), london (163), la (123).
- Which names are converging in culture right now?
- Apple (5 accounts), Jordan (13 accounts), WNBA (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.