FO Pulse — October 7, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,514 posts, 358,855,073 interactions). The chart closes nightly; this is the October 7, 2026 close. Biggest moves: Google DeepMind down 188 to #410, virgilabloh___foundation down 162 to #504, Converse down 135 to #374.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 52,112,439 | 14.4% | 102 | — |
| 2 | Lionel Messi | sports | 39,436,656 | 10.9% | 4 | ▲ 2 |
| 3 | Neymar Jr | sports | 29,670,921 | 8.2% | 4 | — |
| 4 | Cristiano Ronaldo | sports | 24,553,122 | 6.8% | 2 | ▼ 2 |
| 5 | FC Barcelona | sports | 19,709,220 | 5.4% | 30 | ▲ 1 |
| 6 | Formula 1 | sports | 15,265,554 | 4.2% | 124 | ▼ 1 |
| 7 | Real Madrid | sports | 14,338,780 | 3.9% | 45 | — |
| 8 | adidas Football | sports | 8,290,760 | 2.3% | 8 | ▲ 16 |
| 9 | SportsCenter | sports | 7,865,213 | 2.2% | 50 | ▼ 1 |
| 10 | House of Highlights | sports | 6,247,235 | 1.7% | 90 | — |
| 11 | Bleacher Report | sports | 6,215,185 | 1.7% | 92 | ▼ 2 |
| 12 | ESPN | sports | 6,077,528 | 1.7% | 87 | — |
| 13 | Marvel | culture | 5,628,955 | 1.6% | 21 | ▼ 2 |
| 14 | OneFootball | sports | 5,597,170 | 1.5% | 96 | ▼ 1 |
| 15 | Jude Bellingham | sports | 5,412,560 | 1.5% | 2 | — |
| 16 | NBA | sports | 4,934,450 | 1.4% | 98 | — |
| 17 | UEFA Champions League | sports | 4,882,707 | 1.3% | 61 | ▼ 3 |
| 18 | Scuderia Ferrari | sports | 4,566,731 | 1.3% | 98 | ▼ 1 |
| 19 | MLB | sports | 4,391,845 | 1.2% | 119 | ▼ 1 |
| 20 | NFL | sports | 3,892,013 | 1.1% | 114 | ▼ 1 |
| 21 | Vogue | culture | 3,717,085 | 1% | 63 | — |
| 22 | Paris Saint-Germain | sports | 3,606,401 | 1% | 54 | ▲ 1 |
| 23 | Oracle Red Bull Racing | sports | 3,549,778 | 1% | 66 | ▼ 3 |
| 24 | UFC | sports | 3,217,893 | 0.9% | 80 | ▼ 2 |
| 25 | Kylian Mbappé | sports | 3,078,980 | 0.8% | 1 | ▲ 7 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: WorldStar Hip Hop
- design: Porsche
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 63 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 63 | 963,940 | steady |
| 2 | Nothing | 31 | 180,798 | steady |
| 3 | Jordan | 30 | 165,651 | rising |
| 4 | Nike | 21 | 172,677 | steady |
| 5 | Chanel | 21 | 158,754 | steady |
| 6 | Apple | 20 | 111,940 | steady |
| 7 | Drake | 19 | 224,904 | steady |
| 8 | adidas | 19 | 208,651 | steady |
| 9 | Balenciaga | 18 | 50,003 | steady |
| 10 | ComplexCon | 17 | 176,154 | steady |
| 11 | TikTok | 17 | 81,051 | rising |
| 12 | Netflix | 16 | 75,633 | rising |
| 13 | WNBA | 14 | 243,391 | steady |
| 14 | Meta | 14 | 180,955 | steady |
| 15 | Future | 14 | 36,778 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 15 accounts, cross-type
- Jordan — 8 accounts, cross-type
- ESPN — 3 accounts, cross-type
- Drake — 8 accounts, cross-type
- Nike — 7 accounts, cross-type
- Apple — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 5,752,796 combined engagement
- 433 → Lionel Messi · 1,747,088 combined engagement
- Formula 1 → Max Verstappen · 1,219,381 combined engagement
- OneFootball → Lionel Messi · 948,339 combined engagement
- Formula 1 → Red Bull · 675,928 combined engagement
- OneFootball → Cristiano Ronaldo · 609,208 combined engagement
- Miu Miu → Prada · 606,458 combined engagement
- 433 → Jude Bellingham · 566,501 combined engagement
- 433 → Supreme · 369,046 combined engagement
- Formula 1 → Ferrari · 298,861 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 374 | +2% |
| paris | 348 | +81% |
| london | 152 | -12% |
| la | 145 | +28% |
| chicago | 47 | -15% |
| atlanta | 45 | +55% |
| miami | 44 | +22% |
| tokyo | 38 | +3% |
| milan | 25 | -85% |
| berlin | 25 | -4% |
Hottest home scenes by 7-day engagement: paris (5,425,504) · london (3,952,172) · milan (3,676,026) · nyc (3,595,700) · miami (1,400,701) · la (1,148,224).
Frequently asked
- Who is leading culture on the FO Pulse for October 7, 2026?
- 433 holds #1 on the FO Pulse for October 7, 2026 with 14.4% share of culture's attention, ranked by 52,112,439 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Lionel Messi, 3. Neymar Jr, 4. Cristiano Ronaldo, 5. FC Barcelona, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nothing, Jordan, Nike, Chanel. YouTube led, referenced by 63 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 374 mentions, up 2%. Top cities: nyc (374), paris (348), london (152), la (145).
- Which names are converging in culture right now?
- YouTube (15 accounts), Jordan (8 accounts), ESPN (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, october, collection, read, music, paris, game, spring, season, design, while, video, fashion, york, summer
Coverage of everything on this chart: Finally Offline articles.