FO Pulse — September 30, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,675 posts, 286,799,242 interactions). The chart closes nightly; this is the September 30, 2026 close. Biggest moves: Google DeepMind up 209 to #279, Timothy Goodman down 186 to #457, Ami Paris up 181 to #164.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 45,807,465 | 15.8% | 111 | — |
| 2 | FC Barcelona | sports | 17,217,754 | 5.9% | 28 | — |
| 3 | Cristiano Ronaldo | sports | 16,849,984 | 5.8% | 3 | ▲ 1 |
| 4 | Formula 1 | sports | 14,779,931 | 5.1% | 113 | ▼ 1 |
| 5 | Real Madrid | sports | 11,678,411 | 4% | 38 | — |
| 6 | Vogue | culture | 8,059,513 | 2.8% | 95 | ▲ 1 |
| 7 | adidas Football | sports | 7,785,759 | 2.7% | 5 | ▲ 1 |
| 8 | SportsCenter | sports | 6,939,000 | 2.4% | 57 | ▲ 1 |
| 9 | Bleacher Report | sports | 6,695,466 | 2.3% | 113 | ▲ 3 |
| 10 | House of Highlights | sports | 6,666,379 | 2.3% | 96 | ▲ 1 |
| 11 | ESPN | sports | 6,588,339 | 2.3% | 85 | ▼ 1 |
| 12 | Neymar Jr | sports | 6,278,397 | 2.2% | 1 | ▼ 6 |
| 13 | Inter Miami CF | sports | 5,899,976 | 2% | 29 | — |
| 14 | UEFA Champions League | sports | 4,921,252 | 1.7% | 55 | — |
| 15 | OneFootball | sports | 4,898,022 | 1.7% | 88 | — |
| 16 | NFL | sports | 4,368,100 | 1.5% | 127 | ▲ 2 |
| 17 | MLB | sports | 4,139,358 | 1.4% | 126 | — |
| 18 | LeBron James | sports | 4,120,235 | 1.4% | 3 | ▲ 1 |
| 19 | UFC | sports | 4,008,126 | 1.4% | 90 | ▼ 3 |
| 20 | Netflix | culture | 3,518,214 | 1.2% | 45 | — |
| 21 | Prada | fashion | 3,482,623 | 1.2% | 22 | — |
| 22 | Jude Bellingham | sports | 3,263,152 | 1.1% | 2 | ▲ 4 |
| 23 | Oracle Red Bull Racing | sports | 2,981,293 | 1% | 61 | ▲ 1 |
| 24 | NIGO | fashion | 2,961,120 | 1% | 2 | ▲ 1 |
| 25 | Variety | culture | 2,951,807 | 1% | 37 | ▼ 2 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: Nothing
- music: The Weeknd
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 61 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 61 | 606,807 | rising |
| 2 | Jordan | 27 | 194,620 | steady |
| 3 | Apple | 20 | 308,163 | steady |
| 4 | adidas | 19 | 553,632 | steady |
| 5 | @bottegaveneta | 19 | 157,285 | steady |
| 6 | Nothing | 19 | 132,866 | steady |
| 7 | Nike | 18 | 198,029 | rising |
| 8 | Gucci | 18 | 176,583 | steady |
| 9 | Bottega Veneta | 18 | 125,916 | steady |
| 10 | WNBA | 17 | 81,304 | rising |
| 11 | Future | 17 | 24,654 | cooling |
| 12 | TikTok | 16 | 58,968 | steady |
| 13 | Drake | 15 | 315,355 | steady |
| 14 | @billboard | 14 | 85,141 | steady |
| 15 | Prada | 14 | 28,015 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 19 accounts, cross-type
- Nike — 9 accounts, cross-type
- Jordan — 7 accounts, cross-type
- TikTok — 7 accounts, cross-type
- Billboard — 5 accounts, cross-type
- Dior — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,738,510 combined engagement
- 433 → Lionel Messi · 1,416,543 combined engagement
- Formula 1 → Max Verstappen · 1,103,548 combined engagement
- 433 → Kylian Mbappé · 1,084,064 combined engagement
- 433 → Real Madrid · 883,903 combined engagement
- 433 → Juventus · 422,729 combined engagement
- 433 → adidas · 412,557 combined engagement
- NFL → Odell Beckham Jr · 343,108 combined engagement
- OneFootball → Cristiano Ronaldo · 320,921 combined engagement
- Real Madrid → Kylian Mbappé · 317,222 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 359 | -14% |
| paris | 191 | +127% |
| london | 169 | -41% |
| milan | 168 | +6% |
| la | 112 | -4% |
| chicago | 52 | -20% |
| tokyo | 36 | -43% |
| miami | 36 | -5% |
| atlanta | 29 | -22% |
| berlin | 26 | -7% |
Hottest home scenes by 7-day engagement: milan (8,717,733) · miami (5,951,299) · la (5,352,097) · toronto (4,459,512) · nyc (3,883,837) · london (3,787,681).
Frequently asked
- Who is leading culture on the FO Pulse for September 30, 2026?
- 433 holds #1 on the FO Pulse for September 30, 2026 with 15.8% share of culture's attention, ranked by 45,807,465 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Cristiano Ronaldo, 4. Formula 1, 5. Real Madrid, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, adidas, @bottegaveneta. YouTube led, referenced by 61 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 359 mentions. Top cities: nyc (359), paris (191), london (169), milan (168).
- Which names are converging in culture right now?
- YouTube (19 accounts), Nike (9 accounts), Jordan (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, collection, read, music, video, october, season, game, while, album, september, artist, getty, story, together
Coverage of everything on this chart: Finally Offline articles.