FO Pulse — August 29, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 743 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,883 posts, 274,429,150 interactions). The chart closes nightly; this is the August 29, 2026 close. Biggest moves: vetements_official down 240 to #506, SFMOMA up 165 to #206, Fendi down 128 to #209.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 45,291,349 | 16.4% | 102 | — |
| 2 | FC Barcelona | sports | 35,732,397 | 12.9% | 61 | — |
| 3 | Real Madrid | sports | 18,822,059 | 6.8% | 87 | — |
| 4 | Cristiano Ronaldo | sports | 15,462,757 | 5.6% | 2 | — |
| 5 | UEFA Champions League | sports | 9,275,342 | 3.4% | 77 | ▲ 1 |
| 6 | Formula 1 | sports | 8,774,665 | 3.2% | 79 | ▼ 1 |
| 7 | Netflix | culture | 6,373,505 | 2.3% | 41 | ▲ 1 |
| 8 | House of Highlights | sports | 6,297,771 | 2.3% | 84 | ▲ 1 |
| 9 | Bleacher Report | sports | 5,116,298 | 1.9% | 83 | ▲ 1 |
| 10 | Kylian Mbappé | sports | 4,525,404 | 1.6% | 2 | ▲ 1 |
| 11 | Scuderia Ferrari | sports | 4,133,868 | 1.5% | 49 | ▲ 3 |
| 12 | Arsenal | sports | 3,995,534 | 1.4% | 53 | — |
| 13 | Inter Miami CF | sports | 3,575,856 | 1.3% | 18 | ▲ 6 |
| 14 | Jude Bellingham | sports | 3,405,405 | 1.2% | 1 | ▼ 7 |
| 15 | Paris Saint-Germain | sports | 3,392,655 | 1.2% | 48 | ▲ 1 |
| 16 | Juventus | sports | 3,388,239 | 1.2% | 77 | ▼ 1 |
| 17 | Marvel | culture | 3,196,077 | 1.2% | 8 | ▲ 1 |
| 18 | SportsCenter | sports | 3,177,380 | 1.1% | 19 | ▼ 1 |
| 19 | Vogue | culture | 3,110,191 | 1.1% | 23 | ▼ 6 |
| 20 | UFC | sports | 3,016,068 | 1.1% | 58 | ▲ 21 |
| 21 | NFL | sports | 2,710,661 | 1% | 77 | ▲ 5 |
| 22 | adidas Football | sports | 2,609,357 | 0.9% | 7 | ▼ 2 |
| 23 | OneFootball | sports | 2,569,210 | 0.9% | 77 | ▼ 2 |
| 24 | Gucci | fashion | 2,538,820 | 0.9% | 17 | ▼ 2 |
| 25 | MLB | sports | 2,325,408 | 0.8% | 108 | ▼ 1 |
Category Leaders
- art: designboom
- tech: Spotify
- music: The Weeknd
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: Gucci
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 59 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 59 | 2,645,018 | steady |
| 2 | Jordan | 30 | 164,456 | cooling |
| 3 | Nike | 25 | 438,603 | steady |
| 4 | Future | 17 | 10,060 | steady |
| 5 | WNBA | 16 | 160,311 | steady |
| 6 | Netflix | 16 | 101,856 | steady |
| 7 | TikTok | 15 | 49,997 | steady |
| 8 | Nothing | 14 | 535,823 | rising |
| 9 | adidas | 14 | 99,906 | steady |
| 10 | Drake | 14 | 47,833 | steady |
| 11 | Apple | 13 | 369,325 | steady |
| 12 | @suprsupreme | 13 | 28,603 | steady |
| 13 | Supreme | 12 | 22,072 | steady |
| 14 | 10 | 121,119 | steady | |
| 15 | @billboard | 9 | 84,849 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 9 accounts, cross-type
- FC Barcelona — 3 accounts, cross-type
- Nike — 2 accounts, cross-type
- Jordan — 6 accounts
- Arsenal — 4 accounts
- adidas Originals — 3 accounts
Strongest connections detected in captions:
- 433 → YouTube · 1,895,446 combined engagement
- 433 → Arsenal · 1,827,283 combined engagement
- 433 → Real Madrid · 1,617,131 combined engagement
- 433 → The Athletic · 1,064,734 combined engagement
- 433 → Cristiano Ronaldo · 602,352 combined engagement
- FC Barcelona → Nothing · 504,790 combined engagement
- FC Barcelona → GOAL · 484,033 combined engagement
- Formula 1 → Max Verstappen · 385,277 combined engagement
- 433 → AC Milan · 357,496 combined engagement
- Formula 1 → YouTube · 270,212 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 292 | +33% |
| london | 125 | +29% |
| la | 69 | -14% |
| paris | 55 | +2% |
| chicago | 49 | +48% |
| miami | 34 | +13% |
| tokyo | 32 | +39% |
| seoul | 30 | +36% |
| atlanta | 30 | +15% |
| milan | 25 | +108% |
Hottest home scenes by 7-day engagement: london (5,758,233) · milan (5,513,715) · nyc (5,328,002) · paris (4,389,202) · miami (3,619,019) · la (3,450,353).
Frequently asked
- Who is leading culture on the FO Pulse for August 29, 2026?
- 433 holds #1 on the FO Pulse for August 29, 2026 with 16.4% share of culture's attention, ranked by 45,291,349 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. UEFA Champions League, ranked by 7-day Instagram engagement across 743 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Future, WNBA. YouTube led, referenced by 59 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 292 mentions, up 33%. Top cities: nyc (292), london (125), la (69), paris (55).
- Which names are converging in culture right now?
- YouTube (9 accounts), FC Barcelona (3 accounts), Nike (2 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.