FO Pulse — August 9, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,737 posts, 144,960,324 interactions). The chart closes nightly; this is the August 9, 2026 close. Biggest moves: Hi-Fructose up 180 to #309, Patrick Mahomes down 160 to #269, Represent up 138 to #170.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 30,875,815 | 21.1% | 93 | — |
| 2 | Real Madrid | sports | 20,261,982 | 13.8% | 70 | — |
| 3 | Cristiano Ronaldo | sports | 9,802,425 | 6.7% | 1 | — |
| 4 | FC Barcelona | sports | 7,891,475 | 5.4% | 42 | — |
| 5 | Bleacher Report | sports | 5,039,542 | 3.4% | 94 | — |
| 6 | Formula 1 | sports | 4,893,944 | 3.3% | 48 | ▲ 2 |
| 7 | Arsenal | sports | 4,359,161 | 3% | 81 | ▼ 1 |
| 8 | Kylian Mbappé | sports | 3,947,568 | 2.7% | 1 | ▼ 1 |
| 9 | UFC | sports | 3,483,512 | 2.4% | 74 | ▲ 1 |
| 10 | House of Highlights | sports | 3,243,795 | 2.2% | 85 | ▼ 1 |
| 11 | Paris Saint-Germain | sports | 2,857,356 | 2% | 57 | ▲ 5 |
| 12 | MLB | sports | 2,716,111 | 1.9% | 118 | — |
| 13 | Lionel Messi | sports | 2,639,958 | 1.8% | 2 | ▲ 1 |
| 14 | Inter Miami CF | sports | 2,489,012 | 1.7% | 39 | ▼ 3 |
| 15 | Juventus | sports | 2,255,172 | 1.5% | 89 | ▼ 2 |
| 16 | NFL | sports | 2,144,332 | 1.5% | 104 | ▲ 2 |
| 17 | SportsCenter | sports | 1,955,372 | 1.3% | 59 | ▼ 2 |
| 18 | ESPN | sports | 1,900,388 | 1.3% | 48 | ▼ 1 |
| 19 | UEFA Champions League | sports | 1,830,787 | 1.3% | 29 | ▲ 2 |
| 20 | Premier League | sports | 1,595,103 | 1.1% | 49 | — |
| 21 | OneFootball | sports | 1,512,978 | 1% | 84 | ▲ 1 |
| 22 | Netflix | culture | 1,374,799 | 0.9% | 39 | ▲ 2 |
| 23 | Neymar Jr | sports | 1,357,979 | 0.9% | 1 | — |
| 24 | Lewis Hamilton | sports | 1,214,700 | 0.8% | 1 | ▲ 2 |
| 25 | Vogue | culture | 1,128,518 | 0.8% | 21 | — |
Category Leaders
- art: SFMOMA
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 54 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 54 | 1,474,618 | steady |
| 2 | Jordan | 25 | 391,224 | steady |
| 3 | Nike | 21 | 197,204 | steady |
| 4 | Drake | 18 | 379,970 | rising |
| 5 | adidas | 17 | 344,870 | steady |
| 6 | TikTok | 17 | 270,098 | steady |
| 7 | Lollapalooza | 16 | 98,504 | steady |
| 8 | WNBA | 14 | 178,206 | rising |
| 9 | Apple | 13 | 299,483 | steady |
| 10 | Nothing | 13 | 71,335 | steady |
| 11 | Tate | 13 | 48,220 | steady |
| 12 | Netflix | 12 | 43,076 | cooling |
| 13 | Spotify | 11 | 38,191 | steady |
| 14 | Arsenal | 10 | 1,655,108 | rising |
| 15 | ESPN | 10 | 54,135 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 9 accounts, cross-type
- WNBA — 7 accounts, cross-type
- Arsenal — 4 accounts, cross-type
- adidas — 3 accounts, cross-type
- Cristiano Ronaldo — 3 accounts, cross-type
- Nike — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 9,309,138 combined engagement
- 433 → Lionel Messi · 2,916,522 combined engagement
- 433 → Cristiano Ronaldo · 1,361,619 combined engagement
- 433 → Jude Bellingham · 1,070,945 combined engagement
- 433 → Arsenal · 981,911 combined engagement
- Formula 1 → YouTube · 914,198 combined engagement
- 433 → Juventus · 820,982 combined engagement
- 433 → Premier League · 591,026 combined engagement
- Premier League → Arsenal · 390,720 combined engagement
- Arsenal → Premier League · 328,623 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 317 | +21% |
| london | 122 | +10% |
| la | 77 | -29% |
| paris | 52 | -10% |
| hongkong | 46 | +130% |
| chicago | 46 | +5% |
| copenhagen | 42 | +425% |
| atlanta | 28 | +40% |
| tokyo | 26 | -19% |
| milan | 24 | -4% |
Hottest home scenes by 7-day engagement: london (4,680,351) · paris (2,968,289) · miami (2,502,748) · milan (1,119,268) · nyc (1,088,769) · toronto (608,348).
Frequently asked
- Who is leading culture on the FO Pulse for August 9, 2026?
- 433 holds #1 on the FO Pulse for August 9, 2026 with 21.1% share of culture's attention, ranked by 30,875,815 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Real Madrid, 3. Cristiano Ronaldo, 4. FC Barcelona, 5. Bleacher Report, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Drake, adidas. YouTube led, referenced by 54 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 317 mentions, up 21%. Top cities: nyc (317), london (122), la (77), paris (52).
- Which names are converging in culture right now?
- YouTube (9 accounts), WNBA (7 accounts), Arsenal (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.