FINALLY OFFLINE

Bad Bunny

The feed

The latest posts from Bad Bunny and posts about them from the accounts Finally Offline tracks:

Who Bad Bunny moves with

Connections mined from Instagram captions across Finally Offline's tracked culture scene:

Full node in the Culture Graph.

Questions people ask about Bad Bunny

What brands does Bad Bunny work with?

Bad Bunny is one of the faces of Adidas's 2026 World Cup campaign, starring in the Backyard Legends film alongside Lionel Messi and Timothee Chalamet. He has also collaborated with the Los Angeles streetwear brand Kids of Immigrants. His global reach makes him a regular pick for major sports and fashion campaigns.

Is Bad Bunny in the Adidas World Cup ad?

Yes. He appears in Backyard Legends, the five minute Adidas film released May 7, 2026, which drew over 56 million Instagram views in four days. His line correcting soccer to football became one of the campaign's most quoted moments.

Where can you buy Bad Bunny merch?

Official merch sells through his store and at tour venues, and Adidas releases tied to him go through Adidas's own site and app. Limited items sell out fast, and sold out pieces usually resurface on resale platforms at a markup.

Is there a book about Bad Bunny?

Yes. Duke University Press published P FKN R: How Bad Bunny Became the Global Voice of Puerto Rican Resistance, by Vanessa Diaz and Petra R. Rivera Rideau. MCA Chicago is pairing the authors with his longtime video director Kacho Lopez Mari for a talk and book signing in August 2026.

What is Bad Bunny's real name?

Bad Bunny is Benito Antonio Martinez Ocasio, from Puerto Rico. He records mostly in Spanish and has become one of the most streamed artists in the world. The stage name traces back to a childhood photo of him in a bunny costume.

Coverage

26 articles on Finally Offline.