BAD BUNNY NFL MERCH MAKES HISTORY WITH SPANISH SUPER BOWL BRANDING
By Design Team | Approved by Will Nichols, Editor in Chief | 2/7/2026
NFL is #30 on the FO Pulse (2026-07-13 close), down 5 from the previous close.
Bad Bunny's Super Bowl LX merchandise drops February 8 with first-ever Spanish NFL branding. Concho collection features toad mascot across all 32 teams.
Key Points
- Super Tazón merchandise marks first official NFL-licensed Super Bowl gear with Spanish translations, dropping February 8 after Bad Bunny's halftime performance
- Concho collection features Bad Bunny's Puerto Rican toad mascot in NFL uniforms across all 32 teams, with 100% cotton construction and oversized fits
- Ceremony of Roses designed the collaboration, the same company that handles merchandise for Adele and Lil Nas X from their 7,000-square-foot Culver City headquarters
The NFL Just Got Its First Spanish Makeover
Bad Bunny's Super Bowl LX merchandise collaboration marks the first time in NFL history that official Super Bowl-licensed gear features Spanish translations of championship branding. The Puerto Rican superstar's partnership with the league splits into two drops: the Concho collection available now, and Super Tazón launching February 8 after his halftime performance.
The apparel construction centers on 100% cotton with oversized fits, but the real story lives in the details. The Concho character, a Puerto Rican toad from Bad Bunny's DeBÍ TiRAR MáS FOToS album era, appears on chest panels wearing full NFL uniforms and cleats. Team logos print on the back, with Bad Bunny's eye logo subtly placed on sleeves.
Pricing runs $100 for hoodies, $55 for tees, $60 for caps, and $40 for plush keychains. Most items won't ship until March or April despite current preorders.
Ceremony of Roses Handles the Heavy Lifting
Ceremony of Roses, the global media and branding company founded in 2016 by Brad Scoffern, orchestrated the collaboration from their operations handling Adele, Olivia Rodrigo, and Lil Nas X merchandise. The company operates from a 7,000-square-foot transformed 1950s factory in Culver City.
New Era caps feature team logos front and center with the uniformed toad on the right temple, while plushie keychains mirror the trending Labubu toy aesthetic. The design language stays refreshingly minimal, avoiding the typical merchandise overload of competing logos and text.
Breaking Cultural Ground Beyond Fashion
Super Tazón translates directly to Super Bowl in Spanish, but the cultural weight extends beyond literal translation. This represents the NFL's first official Spanish-language Super Bowl merchandise, aligning with Bad Bunny becoming the first artist to perform entirely in Spanish at a Super Bowl halftime show.
The collections sell through NFL Shop, Fanatics, New Era Cap, and elsupertazon.com. Physical retail happens at the NFL Shop inside San Francisco's Moscone Center starting February 3.
The NFL's Spanish pivot isn't just merchandise strategy. It's material acknowledgment that American football's future speaks multiple languages.
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Frequently Asked Questions
When does Bad Bunny Super Bowl merchandise drop?
The Concho collection is available now, while the Super Tazón collection launches February 8, 2024, after Bad Bunny's halftime performance at Super Bowl LX.
What is the first NFL Super Bowl merchandise with Spanish translations?
Bad Bunny's Super Tazón merchandise marks the first official NFL-licensed Super Bowl gear to feature Spanish translations of championship branding in NFL history.
What character is featured on Bad Bunny NFL merchandise?
The Concho, a Puerto Rican toad from Bad Bunny's DeBÍ TiRAR MáS FOToS album era, appears on the merchandise wearing full NFL uniforms and cleats across all 32 team designs.
How much does Bad Bunny Super Bowl merchandise cost?
Pricing ranges from $40 for plush keychains, $55 for tees, $60 for caps, and $100 for hoodies, with most items shipping between March and April.
Who designed Bad Bunny's NFL Super Bowl collaboration?
Ceremony of Roses, a global media and branding company founded by Brad Scoffern, designed the collaboration from their 7,000-square-foot headquarters in Culver City and has also worked with Adele, Olivia Rodrigo, and Lil Nas X.
Topics: nfl, super-tazon, focus-51-50, bad-bunny, ceremony-of-roses, bad bunny, fanatics, concho-collection, spanish-branding, bad-bunny-nfl-merch