VERDY'S XO CAPSULE OPENS INSIDE TOKYO POP UP SEPT 17

Verdy has put his name on four different brands since late July. On September 17, a fifth joins the list, and this one comes from a musician instead of a fashion house or an automaker. The Verdy XO After Hours Til Dawn capsule goes on sale that day inside the After Hours Til Dawn Tokyo Pop Up Store, the three floor takeover of Universal Music Store Harajuku that XO built around The Weeknd's return to Japan.

XO Built a Store Around a Seven Year Wait

The After Hours Til Dawn Tokyo Pop Up Store occupies all three floors of Universal Music Store Harajuku, and XO opened it to mark The Weeknd's first visit to Japan in seven years. The store originally ran September 11 through 21, with Visa cardholders granted an early entry window from 10 to 11am each day.

The Weeknd headlines Belluna Dome in Tokorozawa on September 19 and 20 with Creepy Nuts opening both nights, the same weekend the capsule has already been on shelves for two days. XO extended the store's closing date once already, from September 21 to September 23, citing demand in the post that announced the Verdy capsule.

The store's three floors run on video and lighting built to put shoppers inside the After Hours Til Dawn visual world once they clear the entrance, and a Japan exclusive four disc CD box with cover art from illustrator Yoshitaka Amano released inside the store on September 11. The Verdy capsule sells alongside that box, not as a standalone booth.

September 17 Lands Inside a Six Week Run

The Verdy capsule is not an isolated booking, and it is not even his first time working a touring musician's merch table. He built a capsule for Green Day's Japan tour dates back in February 2025, so a musician handing him a pop up store is a role he has filled before, just never at this scale or this close to three other client names.

It is the fifth brand he has worked with since late July, after a run that included Louis Vuitton, Dr Martens, his own Wasted Youth label and Mercedes Benz. Verdy wrapped a Mercedes Benz CLA and G Wagon in his Vick and Visty characters days before the XO capsule was announced, a placement that runs through September 27 and overlaps the extended pop up window by four days. Louis Vuitton ran his LINE stickers through August 24, and Dr Martens put his Wasted Youth Penton Loafer into permanent retail on Brewer Street the week after. The XO capsule slots directly between two of those stops on the calendar instead of arriving in a quiet stretch.

A Capsule Sells Smaller Than a Car

Mercedes handed Verdy two full vehicles to wrap. XO is giving him a capsule sold inside a pop up store that closes for good on September 23.

That is a narrower canvas than a CLA and a G Wagon, and it is a shorter shelf life than the Wasted Youth Penton Loafer Dr Martens moved onto a permanent rack. Wasted Youth's own FW26 collection sold with no outside collaborator at all two days before the XO capsule went on sale, seven pieces including a 9,680 yen badge tee and 27,500 yen work shorts, priced the way his own label prices things when nobody else's name is on the tag.

Verdy closed out that week with a drop that needed no partner and opened the next with one that needed a Grammy winning musician's label to get made. Reading the two side by side says more about how Verdy is spending this fall than either release does alone. The solo drop protects Wasted Youth as his own. The capsule work, XO included, is where he takes outside canvases as they come.

The Store Outlasts the Concerts It Was Built For

The Weeknd plays his two Tokyo dates on September 19 and 20, and the pop up selling Verdy's capsule keeps its doors open three more days after that, through September 23. A capsule tied to two nights at Belluna Dome ends up for sale longer than the tour stop it was built around, which flips how most artist merch capsules work.

Reservations for the store run through theweeknd.co/AHTDTokyo. The fifth brand on Verdy's fall list closes out a run that started with a luxury house's stickers on a messaging app and lands, for now, on a record label's pop up store in Harajuku.