STÜSSY HOLIDAY '26 MOVES TO THE FOURTH FRIDAY IN OCTOBER

Stüssy's Holiday '26 Collection goes on sale worldwide on Friday, October 23 at 10am local time, through select Chapter stores and stussy.com. October 23 is the fourth Friday of the month, six days later than Holiday '25, which opened on Friday, October 17, 2025.

Stüssy's announcement reads "available worldwide at select Chapter stores and stussy.com on Friday, October 23rd at 10am," then lists the clock for North America, the UK, Europe, and Japan and Korea. It names no pieces, no photographer and no price, so the date, the clock and the two sales channels are the confirmed facts so far.

Third Friday Gave Way to the Fourth

Holiday '26 breaks a two year pattern. Holiday '24 opened on Friday, October 18, 2024 and Holiday '25 on Friday, October 17, 2025, both the third Friday of the month, both at 10am local time. This year the third Friday, October 16, belonged to Stüssy Tears, the Denim Tears collaboration that went on sale at 11am EST through select Chapter stores, Denim Tears addresses and both brands' websites.

Stüssy has not said whether the holiday slot moved around that release. It has not said whether a second delivery follows either. Holiday '24 came in two parts, with a second delivery on November 15, 2024, four weeks after the first, according to Hypebeast Japan. The Fall '26 collection set its own precedent this year: it went out on July 31, August 21 and September 18, gaps of three weeks and then four.

Seven Releases in 84 Days

Holiday '26 is at least the seventh dated Stüssy release since July 31, spread across 84 days. The run: Fall '26 on July 31, August 21 and September 18; the second eYe Junya Watanabe Man collaboration on August 28; Our Legacy Work Shop Vol. 11 on October 7; Stüssy Tears on October 16; and now Holiday '26.

The gaps between them run 21, 7, 21, 19, 9 and 7 days, an average of 14. The shortest gap, seven days, has happened twice: August 21 to the eYe Junya Watanabe Man capsule on August 28, and Stüssy Tears on October 16 to this Friday. Six of the seven land on a Friday; Vol. 11 went on sale on a Wednesday.

Our Legacy releases Work Shop Sport Fall 2026 on the same Friday, its third Work Shop release in 56 days.

Ten O'Clock Local, Six Times This Year

Stüssy now treats one clock as its default for anything it wants to land everywhere at once. It ran the five region release for the Spring '26 World Tour on May 1, for Fall '26 on July 31, August 21 and September 18, and for eYe Junya Watanabe Man on August 28, which makes Holiday '26 at least the sixth synchronized worldwide release of 2026.

Each opens at 10am in the buyer's own time zone, so Tokyo and Seoul shop before London does and Los Angeles shops last. The stock sits in select Chapter stores and on stussy.com, and Stüssy has not published a store list for Holiday '26.

Two Holidays Opened on Outerwear; This One Names Nothing

Holiday '25 leaned on outerwear: sport striped knitwear and quilted outerwear alongside leather and suede jackets, shot by photographer Antosh Cimoszko and styled by Landon Ebeling, according to Overstandard's coverage of the lookbook. Holiday '24 led with jackets too, per Hypebeast: a plaid hooded fleece, a black and white check collared jacket, a golden yellow shell, an orange bomber, a berry varsity jacket and shearling collared leather, with a puffer as the season's main winter piece.

The run into Holiday '26 has been jacket heavy as well. Vol. 11 centered on a Fireman Jacket in black nylon Cordura, plus a Lace Up Boot and a Work Boot. Stüssy Tears, per Hypebeast, is built around an orange windbreaker that pairs the double S logo with Denim Tears' cotton wreath graphic.

Cimoszko and Ebeling are credited on six straight Stüssy releases through Fall '26 Delivery Two, named on Stüssy's own regional news pages. The Holiday '26 announcement carries no credits, so whether the streak reaches seven is the first thing the lookbook will answer.

A verdict on a holiday range needs the shell fabric, the fill and the weight, and none of the three has been published. Wait. What is confirmed ends at the date: Friday, October 23, 10am local time, Chapter stores and stussy.com, six days after the date Holiday '25 set.