HARDEN RAY PE PUTS A STREAMER ON A COURT SHOE

Adidas Harden Ray PE arrives in pink, with Ray standing against a matching backdrop before the campaign cuts through fragments of his life online. The Harden Volume 10 collaboration released September 25 through Adidas CONFIRMED. Its clearest move is to give a streamer a named version of an active basketball signature shoe, keeping James Harden's performance platform underneath a different public personality.

Adidas set the release for September 25 at 10 a.m. Eastern, making the pink pair part of the week's basketball footwear arrivals. The current US product page lists the shoes at $170, a more reliable buying reference than earlier reports that circulated before the release.

Ray wears black basketball clothing against the pink studio surface. The film then moves through smaller clips and behind the scenes moments, including a wider view of the backdrop inside a gym. That reveal is useful: the polished campaign image and the informal creator footage occupy one production rather than pretending to come from separate worlds.

Ray's Name Enters Harden's Product Line

Adidas identifies the shoe as the Harden Volume 10 Ray PE and names streamer Rayasianboy as its collaborator. The model remains part of Harden's basketball line, with Ray receiving the specific edition and campaign around it.

That relationship is more precise than declaring that every creator who appears in a sportswear advertisement now has a signature shoe. Ray's edition borrows an established model with its own basketball purpose. The new identity is visible in its colour treatment and the person fronting the release.

Adidas had already put creator Tobjizzle into its Hyperboost Euphoria campaign. Moving from campaign casting to a named Harden PE gives the creator relationship a more durable object, one that remains identifiable after the launch video leaves the feed.

Beam Pink Covers a Basketball Build

Adidas lists the Ray PE in Beam Pink, Off White and Lucid Pink, under product code LB5656. Its specifications include a synthetic and textile upper, a Boost+ midsole and a rubber outsole.

The campaign makes the colour overwhelming by repeating it behind the wearer. On an ordinary court, the black shorts and pink shoes would create a more concentrated contrast; in the studio, Ray becomes one dark figure inside a much larger pink field. The shoes can still be recognised when the camera pulls back to show the set. The gym floor markings remain visible around the backdrop, linking the constructed pink world to the basketball space supporting it.

The retailer's description places the shoe in a regular fit and recommends the buyer's usual size. That is a brand fitting recommendation, not a substitute for checking comfort during lateral movement. The collaboration's colour and name do not establish how an individual player's foot will sit inside the Harden shape.

CONFIRMED Handles the Purchase

Adidas's US listing directs buyers to its CONFIRMED app for the Ray PE release. The product page supplies the $170 price and product code, while the app handles the stated exclusive sales route.

Adidas has long used collaborators to carry sports footwear into other audiences, a pattern visible in the Samba's wider cultural history. Ray's case starts closer to the present basketball line, with streaming supplying the audience instead of a decades old shoe supplying the nostalgia.

The wider crossover is already producing objects beyond sneakers, including 100 Thieves' Modernica chairs, also scheduled for September 25. Ray's pink Harden stays closer to something he can wear in the campaign's gym. A named PE and a defined CONFIRMED release give the internet personality a concrete place in the basketball catalogue; the pink set makes that place hard to miss.