ANDRÉ 3000 WEARS THE WHOLE MONCLER RE/ICONS RANGE

André 3000 turned Moncler's newest Re/Icons campaign into his own project, and the evidence sits in who supplied what. He proposed wearing and carrying the whole collection at once, he drew the mountain behind him in chalk, and the music under the film is his. Moncler revealed the André 3000 chapter of Pioneers in Moncler on November 9, 2026, shot by Gabriel Moses.

The line that carries the campaign reads "Don't follow a path. Create your own mountains." Moncler frames the images as exploring "the mountains as a metaphor for pursuing extraordinary dreams," and the film runs over a snippet of previously unreleased André 3000 music. Cher, JENNIE and Grace Jones fronted the series before him, each in a handful of named pieces.

Does Anyone Have Any Chalk?

André 3000 asked for chalk on set and used it to draw a mountain range in white across the black studio backdrop. That drawing became the campaign's central message. FashionUnited reports that he asked, "Does anyone have any chalk?", and the slogan grew out of what he drew.

The mountain matters because mountains are where the brand started. Moncler was founded in 1952 by René Ramillon and André Vincent in Monestier de Clermont, and its first products were padded sleeping bags, a single hooded cape and tents rather than jackets. A chalk mountain on a black seamless is a drawn version of that origin, and the artist supplied it himself.

Four Faces, Four Costumes, One Exception

The Re/Icons campaign began on October 15, 2026 with Cher, JENNIE and Grace Jones, and each of them wore specific pieces tied to a personal reference. Cher wore the Himalaya jacket in white and the Verone in black, with a yellow scarf that nods to a Bob Mackie costume from The Cher Show. JENNIE wore the Karakorum in black and the Tibb gilet in caramel. Grace Jones wore the Karakorum in deep purple, a reference to her work with Jean Paul Goude.

André 3000 broke that pattern. Instead of one or two named pieces, he asked to wear and carry every piece of the 2026 collection together, which produced a single sculptural look built for a mountain expedition. Highsnobiety adds that he also had a heavy hand in the styling.

Moncler has handed authorship to outsiders before. In September its second collection with Jony Ive's LoveFrom centered on the Moncore Jacket, a down foundation that takes three interchangeable shells held on by magnets. The Ive collection gave an outside mind the product; the André 3000 film gives one the camera, the costume and the soundtrack.

Sella's 1909 K2 Photograph Rides on the Label

The collection under all that chalk is four archive designs reworked: the Karakorum, the Verone, the Himalaya and the Tibb. They range from a 1954 K2 expedition parka to a cult piece from the 1980s, and one label in the line reproduces Vittorio Sella's photograph of K2, taken in June 1909. Each jacket uses a tonal layering technique.

The 2026 edition also goes beyond outerwear for the first time, adding windbreakers, shirts, trousers, skirts, beanies and balaclavas. A Paris pre launch on October 8 moved to a Tokyo pop up and the New York flagship on October 14, then to the global release on October 15. The full range is available now at selected Moncler stores and on moncler.com.

A range that runs from shirts to balaclavas suits a face who asked to wear all of it at once. Moncler Group, which also owns Stone Island, has pushed the mountain look well past the puffer with this edition.

An Unnamed Song and a Georgia Jersey

The music is the part with no product attached. Reports describe it as André 3000's first new original music since 7 Piano Sketches, the instrumental EP he released in May 2025, which followed the instrumental album New Blue Sun in 2023. Moncler has not named the track or announced a wider release, so for now the song exists only inside the film.

The Outkast name is working in fashion from a second direction. On October 27, Nike and Class Trip released a Georgia collection built around jersey number 96 and a crown on the G for Outkast's ATLiens. Nike's collection also carries a red wool varsity jacket, and André 3000 is the Outkast half now scoring a Moncler film.

The temperature read is early: the song has no title and no release date, and the film is the only place it plays. As of November 10, 2026, Moncler has not named the track or announced a wider release.