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Jony Ive

Questions people ask about Jony Ive

What did Jony Ive design at Apple?

Ive led Apple's design for 27 years and shaped the iMac G3, the iPod, and the iPhone, applying a subtraction philosophy that stripped away buttons, ports, and visual clutter. That design language helped carry Apple to a $3 trillion market value.

What is Jony Ive working on now?

He runs LoveFrom, the design firm he founded after leaving Apple in 2019, and he leads design at OpenAI after it acquired his hardware startup io in 2025. LoveFrom also designed the interior of Ferrari's first electric car.

What is the Ferrari Luce?

The Luce is Ferrari's first fully electric car, with an interior designed together with Jony Ive's LoveFrom that favors physical controls over touchscreens. Ferrari has priced it above 500,000 euros, and the name is Italian for light.

Is Jony Ive making a device with OpenAI?

OpenAI acquired Ive's startup io in 2025 and he leads hardware design there, but the device itself has not been given a public date. The clearest sign of how seriously the work is taken came in July 2026, when Apple sued OpenAI over hardware secrets tied to two former Apple employees.

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