Jordan Firstman Fronts Loewe's Nightmare Before Christmas

Jordan Firstman is the fourth named face in Loewe's Nightmare Before Christmas campaign, and the line under his image, "Imagination takes shape.", reads like a short version of how Tim Burton describes the film's making. Loewe released the image on November 8, one day after David Jonsson's stairs image and four days before the collection goes on sale on November 12, 2026.

Imagination Takes Shape Is Burton's Method in Three Words

Loewe credits the image as "Jordan Firstman for the LOEWE and Disney Tim Burton's The Nightmare Before Christmas campaign," with a Disney copyright line and nothing else. In the teaser video that opened the rollout, Burton explains that his characters begin as hand drawings and are then built in three dimensions, one frame at a time. Firstman's line compresses that step from sketch to object, and the collection repeats it in leather, embroidery and print.

The film itself is a 1993 stop motion feature directed by Henry Selick from Burton's story and characters. Loewe says the range is a dialogue between drawing and making, and Wallpaper reports the designers had access to Burton's archive for the film, including original sketches and puppets of the characters. Jack McCollough and Lazaro Hernandez, Loewe's creative directors, co developed the collection, according to The Impression. In the release video Burton also jokes that Disney's big request at the start of production was that the main character have eyes, which is a useful reminder that Jack Skellington's face was a negotiation before it was a handbag motif.

November 5 to 8: A Burton Teaser, Then One Face Per Day

Loewe opened the rollout on November 5 with Burton and the stop motion process, introduced the collection and its cast on November 6, put Jonsson's image out on November 7 and Firstman's on November 8. That order moves from the craft to the faces to the product, and it means Firstman's image is the second cast portrait in as many days.

The cast is Jonsson, Eva Victor, Sandra Bernhard and Firstman, with still life photography by Paul Kooiker of the bags, charms, wallets and scarves in fantastical settings, per Stylerave. Firstman is a comedian and actor whose credits include Rotting in the Sun in 2023, and his casting follows the pattern set by the other three names: the faces come from acting and comedy rather than the runway, which keeps the campaign closer to the film's dry humor than to a standard luxury shoot.

It is also a change of register for the house. Loewe's Fall Winter 2026 campaign put Lil Yachty and Julia Garner on a glacier at Pointe Helbronner, about 3,470 meters up in the Mont Blanc massif, photographed by Talia Chetrit. That season stranded its cast at altitude; this one seats them inside a Burton drawing. Two Loewe campaigns within three months, and neither one leans on a conventional model lineup as its main draw.

Every image in the set carries the Disney copyright. One report describes Victor and Jonsson as existing Loewe brand ambassadors, which would make the holiday cast a mix of house regulars and new faces, though that rests on a single report. Burton appears in the teaser and not in the portraits, so the cast carries the faces and he carries the explanation.

Jack, Sally, Zero and a New Eau de Parfum

The collection covers bags, small leather goods, accessories, ready to wear and scented candles, with Jack Skellington, Sally and Zero as the characters carried across it. Wallpaper shows the Amazona bag from the range in an image caption, and Hypebae reports a new eau de parfum alongside a trio of candles, which puts fragrance inside a release that started as a leather goods story.

The fragrance and candle line is worth noting beside the Firstman image. "Imagination takes shape" applies to a scent as readily as to a bag, which suits a collection that spans leather, print and fragrance. Loewe has not attached product names or prices to the individual cast images, so the images sell the idea and leave the shopping to the November 12 launch.

Those are the confirmed details: four cast members, Kooiker's still life work, Burton's teaser and a November 12 on sale date. Firstman's image arrived on November 8, and the full collection follows on Thursday, November 12.