MONCLER BOUGHT STONE ISLAND FROM THE RIVETTI FAMILY

Moncler owns Stone Island. The Italian group completed the purchase of the entire share capital of Sportswear Company S.p.A., the company behind the brand, on March 31, 2021, after buying roughly 70 percent from Carlo Rivetti and his family and the remaining 30 percent from Singapore's Temasek. Anyone asking who the Stone Island owner is gets one answer in 2026: Moncler Group, which also owns the Moncler brand, with Stone Island run as a separate business.

December 7, 2020, and a Deal in Two Halves

Moncler announced the agreement on December 7, 2020, valuing Stone Island at 1.15 billion euros, or 16.6 times its expected 2020 EBITDA of about 68 million euros. The first half covered roughly 70 percent of Sportswear Company held by Carlo Rivetti and other family members, and the price was split between cash and new Moncler shares.

That share component is the detail most summaries skip. The Rivetti side and Temasek were to subscribe for 15.3 million new Moncler shares at 37.51 euros each, about 10.7 million for the Rivetti shareholders and 4.6 million for Temasek, which turned half the consideration into a stake in the buyer. Moncler chairman and CEO Remo Ruffini argued that Stone Island could grow in Asia and the Americas, two regions Moncler already knew well, and said the two brands would stay independent.

Temasek Held 30 Percent Since 2017

The second half arrived on February 23, 2021, when Moncler agreed to buy the remaining 30 percent from Temasek for 345 million euros on the same terms. Temasek had bought that stake from the Rivetti family in 2017, according to Moncler's annual report, so the Singapore investor was a minority owner for under four years before the exit.

Closing came on March 31, 2021, when Moncler announced it had completed the acquisition of the entire share capital. Dates for this deal get scrambled in the retelling: December 2020 is the signing, February 2021 is the Temasek agreement, and March 31, 2021 is the day ownership changed. Coverage that says Moncler bought Stone Island in 2020 is giving the signing date; coverage that says 2021 is giving the closing.

Carlo Rivetti Stayed in the Building

Ruffini said at the announcement that Rivetti would join Moncler's board, and the family's new shares kept it exposed to the brand it had run for nearly three decades. That is the stated plan from December 2020; Moncler's annual reports are the place to confirm who sits on the board today.

The continuity shows in what the brand does. Stone Island's compass badge is still boiled wool with two snap buttons, and the edge colour still dates a jacket by decade. The Ravarino lab, which has produced more than 60,000 dye recipes since Massimo Osti founded the company in 1982, kept its 1980s concrete and cement resin flooring through its renovation. A new owner with a bigger balance sheet changed the retail footprint around the product and left the product's grammar alone.

Osti Made It, the Rivettis Ran It

Osti launched Stone Island in 1982. GFT, Gruppo Finanziario Tessile, an Italian group controlled by the Rivetti family, took 50 percent in 1983, according to Moncler's annual report. In 1993 Carlo Rivetti and his sister Cristina took full control through Sportswear Company S.p.A., and Osti left the brand in the mid 1990s; sources split between 1995 and 1996.

So the ownership chain runs Osti and GFT, then the Rivetti siblings from 1993, then Temasek's 30 percent from 2017, then Moncler from March 31, 2021. Each handover kept the label's design identity intact, which is why collectors still shop Osti era pieces and current ones as one archive, dating them by the badge edge and the ART number rather than by who held the shares.

Two Flagships and a Shop Handed to Collectors

The visible change under Moncler is retail. A Rome flagship built with OMA and AMO opened on Via del Babuino, and the Naples boutique opened in March 2026 as the brand's first in that city, alongside a documentary by Glenn Kitson.

The most telling project points the other way. In Passport, Glenn Kitson photographed eight Stone Island collectors whose stock of 1989 and 1993 pieces the brand now borrows for its own shop window. A listed group with a second brand of its own bought Stone Island, and five years on the owner is lending its shop floor to the people who kept the old stock moving. That the badge still comes off with two snaps is the cleanest proof that ownership changed in March 2021 and the product did not.