FO Pulse July 30, 2026: 433 Holds No. 1, Nike Jumps 168
By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/31/2026
433 is #1 on the FO Pulse (2026-07-30 close).
433 held No. 1 on the FO Pulse July 30, 2026 close with 30,836,034 likes over seven days. Nike was the day's biggest climber, up 168 to #49. 3 names entered the chart.
Key Points
- 433 is No. 1 with 30,836,034 likes over 7 days
- Nike climbed 168 to #49
- YouTube is the most-referenced name, cited by 45 accounts
- Jordan is converging — 12 accounts in 24h
- nyc leads the region radar with 257 mentions
The FO Pulse closed July 30, 2026 with 433 at No. 1, holding the top spot on 30,836,034 likes across 87 posts in the trailing seven days. The chart tracks 746 brands and institutions across culture; this close counted 6,696 posts and 154,758,191 interactions.
Climbing
- Nike (fashion) climbed 168 to #49 with 469,281 likes across 1 posts
- Vans Skateboarding (sports) climbed 167 to #143 with 30,718 likes across 2 posts
- Google (tech) climbed 156 to #131 with 42,172 likes across 3 posts
Cooling
- Austin City Limits (music) fell 228 to #422 with 472 likes across 1 posts
- danielleguizio (culture) fell 198 to #432 with 0 likes across 5 posts
- AND1 (sports) fell 167 to #474 with 116 likes across 1 posts
New to the chart
- Jude Bellingham (sports) enters at #9
- Neymar Jr (sports) enters at #19
- Travis Scott (music) enters at #44
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 45 accounts
2. Jordan — 32 accounts
3. Nike — 30 accounts
4. WNBA — 26 accounts
5. LeBron James — 19 accounts
6. Apple — 18 accounts
7. adidas — 17 accounts
8. Marvel — 15 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- Jordan — 12 accounts, cross-type
- YouTube — 19 accounts, cross-type
- Nike — 10 accounts, cross-type
- Spotify — 8 accounts, cross-type
- Billboard — 5 accounts, cross-type
Strongest connection: 433 → Real Madrid.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 257 mentions
- la — 105 mentions, up 64%
- london — 95 mentions
- paris — 60 mentions, up 5%
- chicago — 49 mentions
- berlin — 24 mentions, up 33%
Hottest home scenes by engagement: london (3,308,439), paris (2,132,112), la (1,767,057), nyc (1,283,886), milan (1,089,447).
Full rankings, category leaders, and trending words are on the July 30, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 30, 2026?
433 closed at No. 1 with 30,836,034 likes across 87 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 30, 2026 close?
Nike climbed 168 spots to #49, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Jordan, Nike, WNBA, LeBron James. YouTube led, referenced by 45 distinct accounts.
Which names are converging in culture right now?
Jordan (12 accounts), YouTube (19 accounts), Nike (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 257 mentions. Top cities: nyc (257), la (105), london (95), paris (60).
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