FINALLY OFFLINE

FO Pulse July 28, 2026: 433 Holds No. 1, Hi-Fructose Jumps 153

By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/29/2026

433 is #1 on the FO Pulse (2026-07-28 close).

433 held No. 1 on the FO Pulse July 28, 2026 close with 28,096,307 likes over seven days. Hi-Fructose was the day's biggest climber, up 153 to #340. 3 names entered the chart.

Key Points

The FO Pulse closed July 28, 2026 with 433 at No. 1, holding the top spot on 28,096,307 likes across 76 posts in the trailing seven days. The chart tracks 747 brands and institutions across culture; this close counted 6,696 posts and 142,347,884 interactions.

Climbing

- Hi-Fructose (art) climbed 153 to #340 with 1,763 likes across 10 posts
- Audiomack (music) climbed 138 to #305 with 3,009 likes across 9 posts
- 404 Media (tech) climbed 104 to #118 with 45,376 likes across 15 posts

Cooling

- Nike Basketball (sports) fell 138 to #328 with 2,128 likes across 1 posts
- Salehe Bembury (fashion) fell 125 to #383 with 786 likes across 1 posts
- Sub Pop (music) fell 93 to #336 with 1,887 likes across 10 posts

New to the chart

- Kylian Mbappé (sports) enters at #10
- Stussy (fashion) enters at #265
- Bottega Veneta (fashion) enters at #272

Category leader changes

- kaws took over art from designboom
- HIDDEN NY took over fashion from Dior

What culture is posting about

The names the tracked scene referenced most this week, by number of distinct accounts:

1. YouTube — 56 accounts
2. WNBA — 29 accounts
3. Nike — 27 accounts
4. Jordan — 23 accounts
5. Apple — 20 accounts
6. adidas — 20 accounts
7. LeBron James — 17 accounts
8. TikTok — 16 accounts

Who's moving together

Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:

- adidas — 7 accounts, cross-type
- YouTube — 11 accounts, cross-type
- Nike — 10 accounts, cross-type
- Jordan — 9 accounts, cross-type
- WNBA — 6 accounts, cross-type

Strongest connection: 433 → Real Madrid.

The full map is on the Culture Graph.

Where culture is happening

The cities named most in culture's captions this week:

- nyc — 253 mentions
- london — 99 mentions, up 2%
- la — 95 mentions, up 56%
- chicago — 67 mentions, up 37%
- paris — 62 mentions
- miami — 34 mentions, up 21%

Hottest home scenes by engagement: london (3,625,702), la (1,811,604), paris (1,596,746), milan (1,322,893), miami (1,270,122).

Full rankings, category leaders, and trending words are on the July 28, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.

Frequently Asked Questions

Who is No. 1 on the FO Pulse for July 28, 2026?

433 closed at No. 1 with 28,096,307 likes across 76 posts in the trailing seven days.

What is the FO Pulse?

The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.

Which brand moved the most on the July 28, 2026 close?

Hi-Fructose climbed 153 spots to #340, the biggest move of the day.

What is culture posting about this week?

The names the tracked scene referenced most this week are YouTube, WNBA, Nike, Jordan, Apple. YouTube led, referenced by 56 distinct accounts.

Which names are converging in culture right now?

adidas (7 accounts), YouTube (11 accounts), Nike (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.

Where is culture happening this week?

nyc is the most-referenced city in culture's captions this week with 253 mentions. Top cities: nyc (253), london (99), la (95), chicago (67).

Topics: stüssy, real-madrid, hidden-ny, youtube, salehe-bembury, nike-basketball, wnba, culture, dior, rankings, nike basketball, bottega veneta, hidden ny, 404-media, close-2026-07-28, hi-fructose, bottega-veneta, sub pop, 404 media, 433, tiktok, lebron james, kylian mbappé, sub-pop, salehe bembury, kylian-mbapp, stssy, designboom, lebron-james, audiomack, apple, real madrid, fo pulse, nike

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