CHERRY LOS ANGELES FALL '26 HITS FRIDAY AT 10AM PT

Cherry Los Angeles opens its Fall '26 collection at 10am Pacific this Friday, September 18, across its stores and cherryla.com. The Los Angeles label has not named a single piece yet, only the date, which is unusual for a brand that has spent 2026 explaining every move it makes.

It lands three months after Cherry doubled down on its home coast, and the timing says as much about the label's year as the collection itself.

A Third Los Angeles Store, Three Months Old

Cherry opened its third store inside the Malibu Country Mart on June 19, 2026. The Fall '26 collection is the label's first full seasonal drop since that expansion, and it follows a one day sandwich collaboration with Larchmont restaurant Max and Helens at Family Style Fest, the annual Los Angeles State Historic Park event that pairs streetwear brands with chefs and a live music lineup rather than just a food court.

Joseph Perez and David Levy started Cherry in 2017 on a shared reading of the city as westerns, desert motorsport and Route 66, and the label still makes every garment by hand in Los Angeles. Three stores in nine years is a slow build by streetwear standards, and Cherry has kept it that way on purpose.

Wrangler Put A $1,649 Suede Jacket On The Line

Cherry's highest priced release this year came from a Wrangler collaboration called The Fast Ones, a fifteen piece line of racing tees and cowboy cut jeans that topped out at a suede varsity jacket priced at $1,649. Every piece but one was made in the United States, matching the domestic production Cherry runs on its own line.

The rest of 2026 followed the same pattern. Salt and Stone's Leather and Desert Grass restock sold out again within days of its August 14 return, while the $20 deodorant and body wash stayed on shelves. Three collaborations and one store opening inside three months is a faster cadence than Cherry ran the year before, when its FW25 collection carried the nostalgic Americana framing the label has used since launch.

Fall '26 arrives Friday with no preview beyond the date. Cherry has opened a third store, sold out a restocked fragrance twice and shipped a $1,649 Wrangler jacket since June, and none of it needed a lookbook first.