Cherry Los Angeles Hosts Cars and Coffee in Malibu

Cherry Los Angeles hosted a Cars and Coffee in Malibu on Sunday, October 18, with breakfast from Wake and Late and help from Malibu Country Mart and Treasure State. It was not the first one, and that matters: four months after the brand opened its Malibu store, the room has started to work like a garage as much as a shop.

Cherry announced the morning on October 14 and thanked the people who got up early to bring their cars on October 19, calling it another Cars and Coffee with more to come. The brand has not said how many cars showed up or whether the store sold anything that day, and a free gathering is not a sales event. The argument here is about direction, not turnover.

Cherry Has Been Pointing at Cars Since Spring

Start with what Cherry makes and shows. On June 18 the brand released a short film, written and directed by Nicholas Maggio, built around a 1989 supercharged Cabernet red Saleen Mustang 5.0. The film's tagline is "One man's trash is another man's 1989 supercharged Cabernet red Saleen Mustang 5.0."

The clothes follow that road. Earlier in 2026 Cherry released The Fast Ones, a collaboration with Wrangler, a name that carries speed in it. Its Fall '26 range went on sale Friday, September 18 at 10am Pacific, and it centers on horn button western shirts, hand knit sweaters and sun faded leather jackets cut and sewn in the brand's Los Angeles workshop. In August the brand brought back its Salt and Stone scent, Leather & Desert Grass, and described it as a drive through Monument Valley as the sun sets.

Cars, desert roads and Americana run through all of it. A car meet is that language with the camera turned off.

3835 Cross Creek Road Keeps Collecting Things That Are Not Clothes

Cherry's Malibu opening came on June 19, 2026, at 3835 Cross Creek Road, Suite 23, inside Malibu Country Mart. The Mart is an outdoor center of about 90,000 square feet, and it had car habits before Cherry arrived: it has been the host of Fireball Tim's Wheels and Waves, a monthly vintage and exotic car meet.

Malibu's longer running Cars and Coffee has met at Malibu Bluffs Park on Pacific Coast Highway on the second and fourth Sundays of the month, according to local event listings. Cherry's version is smaller and has a host with a storefront, a coffee partner and a reason to care how the lot looks.

Since the opening, the store has held a series of objects that sit outside a rack of shirts. On July 3 Cherry showed a board built by hand in its workshop for America's 250th, on display at the Malibu store. On September 4 it sold the Anawalt Lumber collection online and only in the Malibu shop. Anawalt opened a lumberyard on Pico and Sepulveda in 1923, is still family run on that corner, and has a Malibu location down the road from Cherry.

Then came the cars. A lumberyard collaboration, a hand built board and a Sunday car meet are three different kinds of programming, and none of them needs a customer to buy a jacket. Each one gives a visitor a reason to be on Cross Creek Road when the store is not the stated destination.

A Free Morning Is Not a Business Model

The fair objection is that coffee and parked cars do not build a business on their own. Cherry does not claim they do. Its thanks went to the coffee and breakfast and to the people who brought their cars, not to a product, and nothing about the morning was tied to a release.

That restraint is a decision. Cherry cuts and sews its clothes in Los Angeles, and the Max and Helens sandwich it built for Family Style Fest on June 27 used the same logic: put the brand somewhere people already gather and let the food or the cars carry it. A sandwich, a board and a lineup of cars are all ways of being a neighbor first.

What to watch is the cadence. If Cars and Coffee returns on a schedule, Cherry will have a standing Sunday in a retail center that is already a car destination, and the store will have a reason to be full on a day when nobody is shopping for a hat.